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		<title>Meesho Influencer Marketing Case Study &#124; InfluencerHai</title>
		<link>https://influencerhai.com/blog/meesho-influencer-marketing-case-study</link>
					<comments>https://influencerhai.com/blog/meesho-influencer-marketing-case-study#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Mon, 23 Jun 2025 12:54:25 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Hindi language influencers]]></category>
		<category><![CDATA[influencer campaign case study]]></category>
		<category><![CDATA[influencer marketing success stories]]></category>
		<category><![CDATA[InfluencerHai Case Study]]></category>
		<category><![CDATA[Instagram reels influencer strategy]]></category>
		<category><![CDATA[meesho app downloads campaign]]></category>
		<category><![CDATA[meesho influencer marketing]]></category>
		<category><![CDATA[micro influencer marketing India]]></category>
		<category><![CDATA[regional influencer marketing]]></category>
		<category><![CDATA[tier 2 city marketing India]]></category>
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					<description><![CDATA[🧠 Case Study: How InfluencerHai Helped Meesho Boost App Downloads Through Micro-Influencer Marketing Client: MeeshoObjective: Drive mobile app downloads and product engagement in Tier 2 &#38; Tier 3 citiesService Used: Micro &#38; Nano Influencer Campaign + Regional Video Content CreationPlatform Focus: Instagram Reels, YouTube Shorts, WhatsApp BroadcastTarget Audience: Female users aged 18–35 in Hindi-speaking regionsCampaign&#8230; <a class="more-link" href="https://influencerhai.com/blog/meesho-influencer-marketing-case-study">Continue reading <span class="screen-reader-text">Meesho Influencer Marketing Case Study &#124; InfluencerHai</span></a>]]></description>
										<content:encoded><![CDATA[<h1 data-start="278" data-end="385">🧠 Case Study: How InfluencerHai Helped <em data-start="320" data-end="328">Meesho</em> Boost App Downloads Through Micro-Influencer Marketing</h1>
<p data-start="387" data-end="841"><strong data-start="387" data-end="397">Client</strong>: Meesho<br data-start="405" data-end="408" /><strong data-start="408" data-end="421">Objective</strong>: Drive mobile app downloads and product engagement in Tier 2 &amp; Tier 3 cities<br data-start="498" data-end="501" /><strong data-start="501" data-end="517">Service Used</strong>: Micro &amp; Nano Influencer Campaign + Regional Video Content Creation<br data-start="585" data-end="588" /><strong data-start="588" data-end="606"><a href="https://influencerhai.com/blog/best-influencer-marketing-agency-and-platform-in-india">Platform</a> Focus</strong>: Instagram Reels, YouTube Shorts, WhatsApp Broadcast<br data-start="659" data-end="662" /><strong data-start="662" data-end="681"><a href="https://influencerhai.com/blog/how-to-find-target-audience-for-your-brand">Target Audience</a></strong>: Female users aged 18–35 in Hindi-speaking regions<br data-start="732" data-end="735" /><strong data-start="735" data-end="756">Campaign Duration</strong>: 30 Days<br data-start="765" data-end="768" /><strong data-start="768" data-end="787">Regions Covered</strong>: Bihar, <a href="https://influencerhai.com/blog/top-influencer-marketing-platform-agency-in-uttar-pradesh">Uttar Pradesh</a>, Madhya Pradesh, Chhattisgarh</p>

<h2 data-start="848" data-end="870">🎯 Campaign Goals</h2>
<p data-start="871" data-end="931">Meesho approached <a href="https://influencerhai.com/blog/10-reason-why-micro-influencer-marketing-is-future">InfluencerHai</a> with three specific goals:</p>

<ol data-start="933" data-end="1187">
 	<li data-start="933" data-end="997">
<p data-start="936" data-end="997">📲 <strong data-start="939" data-end="965">Increase App Downloads</strong> across Hindi-speaking states.</p>
</li>
 	<li data-start="998" data-end="1089">
<p data-start="1001" data-end="1089">👩‍🎤 <strong data-start="1007" data-end="1037">Leverage Micro-Influencers</strong> to promote women-centric <a href="https://influencerhai.com/blog/top-10-influencers-in-delhi">fashion</a> &amp; home products.</p>
</li>
 	<li data-start="1090" data-end="1187">
<p data-start="1093" data-end="1187">📈 <strong data-start="1096" data-end="1126">Generate authentic content</strong> that could be reshared on Meesho’s own <a href="https://influencerhai.com/blog/5-tips-to-accelerate-your-brand-on-social-media">social media</a> handles.</p>
</li>
</ol>
<h2 data-start="1194" data-end="1233">🧩 Influencer Strategy &amp; Selection</h2>
<ul data-start="1235" data-end="1494">
 	<li data-start="1235" data-end="1336">
<p data-start="1237" data-end="1336">We identified <strong data-start="1251" data-end="1286">300+ nano and </strong><a href="https://influencerhai.com/blog/best-micro-influencer-marketing-agency">micro influencers</a> (1K–100K followers) with 70% female engagement.</p>
</li>
 	<li data-start="1337" data-end="1494">
<p data-start="1339" data-end="1364">Selection was based on:</p>

<ul data-start="1367" data-end="1494">
 	<li data-start="1367" data-end="1414">
<p data-start="1369" data-end="1414">Content style (fashion, <a href="https://influencerhai.com/blog/know-how-influencers-increase-sales-of-your-beauty-products">beauty</a>, home hacks)</p>
</li>
 	<li data-start="1417" data-end="1446">
<p data-start="1419" data-end="1446">Regional language fluency</p>
</li>
 	<li data-start="1449" data-end="1494">
<p data-start="1451" data-end="1494">Audience authenticity (no fake followers)</p>
</li>
</ul>
</li>
</ul>
<p data-start="1496" data-end="1609">Each <a href="https://influencerhai.com/blog/govt-proposes-content-influencers-creators">influencer received a <strong data-start="1523" data-end="1553">personalized content</strong></a> brief, product samples, and download links with UTM tracking.</p>

<h2 data-start="1616" data-end="1652">🎥 Content Execution Highlights</h2>
<div class="_tableContainer_16hzy_1">
<div class="_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse" tabindex="-1">
<table class="w-fit min-w-(--thread-content-width)" data-start="1654" data-end="1971">
<thead data-start="1654" data-end="1727">
<tr data-start="1654" data-end="1727">
<th data-start="1654" data-end="1665" data-col-size="sm">Platform</th>
<th data-start="1665" data-end="1682" data-col-size="sm">Content Format</th>
<th data-start="1682" data-end="1705" data-col-size="sm">Total Content Pieces</th>
<th data-start="1705" data-end="1727" data-col-size="sm">Avg Views per Post</th>
</tr>
</thead>
<tbody data-start="1802" data-end="1971">
<tr data-start="1802" data-end="1850">
<td data-start="1802" data-end="1814" data-col-size="sm">Instagram</td>
<td data-col-size="sm" data-start="1814" data-end="1832">Reels + Stories</td>
<td data-col-size="sm" data-start="1832" data-end="1839">800+</td>
<td data-col-size="sm" data-start="1839" data-end="1850">18,000+</td>
</tr>
<tr data-start="1851" data-end="1900">
<td data-start="1851" data-end="1868" data-col-size="sm">YouTube Shorts</td>
<td data-col-size="sm" data-start="1868" data-end="1882">Short Video</td>
<td data-col-size="sm" data-start="1882" data-end="1889">150+</td>
<td data-col-size="sm" data-start="1889" data-end="1900">23,000+</td>
</tr>
<tr data-start="1901" data-end="1971">
<td data-start="1901" data-end="1912" data-col-size="sm">WhatsApp</td>
<td data-col-size="sm" data-start="1912" data-end="1936">UGC + Affiliate Links</td>
<td data-col-size="sm" data-start="1936" data-end="1959">Shared to 50K+ Lists</td>
<td data-col-size="sm" data-start="1959" data-end="1971">~28% CTR</td>
</tr>
</tbody>
</table>
<div class="sticky end-(--thread-content-margin) h-0 self-end select-none">
<div class="absolute end-0 flex items-end"></div>
</div>
</div>
</div>
<ul data-start="1973" data-end="2188">
 	<li data-start="1973" data-end="2067">
<p data-start="1975" data-end="2067"><a href="https://influencerhai.com/blog/how-to-find-the-right-influencer-for-your-brand">Influencers</a> used a mix of <strong data-start="2001" data-end="2023">Meesho haul videos</strong>, <strong data-start="2025" data-end="2039">style tips</strong>, and <strong data-start="2045" data-end="2064">product reviews</strong>.</p>
</li>
 	<li data-start="2068" data-end="2122">
<p data-start="2070" data-end="2122">Regional language voiceovers boosted relatability.</p>
</li>
 	<li data-start="2123" data-end="2188">
<p data-start="2125" data-end="2188">Each video included a CTA: “Download Meesho Now – Link in Bio!”</p>
</li>
</ul>
<h2 data-start="2195" data-end="2232">📊 Results &amp; Performance Metrics</h2>
<div class="_tableContainer_16hzy_1">
<div class="_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse" tabindex="-1">
<table class="w-fit min-w-(--thread-content-width)" data-start="2234" data-end="2531">
<thead data-start="2234" data-end="2254">
<tr data-start="2234" data-end="2254">
<th data-start="2234" data-end="2243" data-col-size="md">Metric</th>
<th data-start="2243" data-end="2254" data-col-size="sm">Outcome</th>
</tr>
</thead>
<tbody data-start="2276" data-end="2531">
<tr data-start="2276" data-end="2331">
<td data-start="2276" data-end="2316" data-col-size="md">Total App Downloads (Tracked via UTM)</td>
<td data-col-size="sm" data-start="2316" data-end="2331"><strong data-start="2318" data-end="2329">67,000+</strong></td>
</tr>
<tr data-start="2332" data-end="2370">
<td data-start="2332" data-end="2358" data-col-size="md">Average Engagement Rate</td>
<td data-col-size="sm" data-start="2358" data-end="2370"><strong data-start="2360" data-end="2368">9.8%</strong></td>
</tr>
<tr data-start="2371" data-end="2431">
<td data-start="2371" data-end="2420" data-col-size="md"><a href="https://influencerhai.com/blog/state-of-beauty-influencer-marketing-agency">Influencer</a> Retention Rate (For Repeat Collabs)</td>
<td data-col-size="sm" data-start="2420" data-end="2431"><strong data-start="2422" data-end="2429">82%</strong></td>
</tr>
<tr data-start="2432" data-end="2471">
<td data-start="2432" data-end="2461" data-col-size="md">Cost per Acquisition (CPA)</td>
<td data-col-size="sm" data-start="2461" data-end="2471">₹12.36</td>
</tr>
<tr data-start="2472" data-end="2531">
<td data-start="2472" data-end="2495" data-col-size="md">Most Engaging Region</td>
<td data-col-size="sm" data-start="2495" data-end="2531"><strong data-start="2497" data-end="2529">Patna, Gwalior, and Varanasi</strong></td>
</tr>
</tbody>
</table>
<div class="sticky end-(--thread-content-margin) h-0 self-end select-none">
<div class="absolute end-0 flex items-end"></div>
</div>
</div>
</div>
<h2 data-start="2538" data-end="2564">⭐️ Client Testimonial</h2>
<p data-start="2568" data-end="2760">“We were amazed by the quality and scale of <a href="https://influencerhai.com/blog/top-influencer-marketing-agency-in-chennai">InfluencerHai’s</a> execution. Their regional <a href="https://influencerhai.com/blog/how-to-create-a-video-content-strategy">content strategy</a> helped us go deeper into cities we hadn’t reached before.”<br data-start="2729" data-end="2732" />– <a href="https://influencerhai.com/blog/future-of-digital-marketing-jobs">Marketing</a> Head, Meesho</p>

<h2 data-start="2767" data-end="2788">🚀 Why It Worked</h2>
<ul data-start="2790" data-end="3032">
 	<li data-start="2790" data-end="2856">
<p data-start="2792" data-end="2856">📍 <strong data-start="2795" data-end="2822">Local Language Creators</strong> = Higher trust and relatability</p>
</li>
 	<li data-start="2857" data-end="2911">
<p data-start="2859" data-end="2911">📲 <strong data-start="2862" data-end="2879">Micro-focused</strong> = Low CPA + strong engagement</p>
</li>
 	<li data-start="2912" data-end="2969">
<p data-start="2914" data-end="2969">💬 <strong data-start="2917" data-end="2938">Authentic content</strong> = Shares &amp; reshares by users</p>
</li>
 	<li data-start="2970" data-end="3032">
<p data-start="2972" data-end="3032">📈 <strong data-start="2975" data-end="2998">Real-time analytics</strong> = Live tracking of app installs</p>
</li>
</ul>
<h2 data-start="3039" data-end="3061">📌 Final Takeaway</h2>
<p data-start="3063" data-end="3240"><a href="https://influencerhai.com/find-influencers/top-social-media-influencers-in-india-2025-edition">InfluencerHai’s hyperlocal influencer</a> engine helped Meesho achieve <strong data-start="3130" data-end="3165">real business outcomes at scale</strong>, with measurable impact and a replicable framework across other verticals.</p>
<p data-start="3244" data-end="3364">Want similar results for your brand?<br data-start="3280" data-end="3283" /><strong data-start="3283" data-end="3364">📞 Contact us today at <a class="" href="https://www.influencerhai.com" target="_new" rel="noopener" data-start="3308" data-end="3362">www.influencerhai.com</a></strong></p>]]></content:encoded>
					
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		<title>Kuku FM Influencer Marketing Case Study &#124; InfluencerHai</title>
		<link>https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study</link>
					<comments>https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Tue, 20 May 2025 17:27:00 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[App Downloads Strategy]]></category>
		<category><![CDATA[Audio Content Promotion]]></category>
		<category><![CDATA[Influencer Campaign India]]></category>
		<category><![CDATA[InfluencerHai Case Study]]></category>
		<category><![CDATA[Kuku FM Influencer Marketing]]></category>
		<category><![CDATA[Podcast Influencer Marketing]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3831</guid>

					<description><![CDATA[KUKU FM Influencer Marketing Case Study by influencerhai.com/ Introduction: A New Age for Audio Entertainment In an era dominated by short videos and visual content, audio platforms like Kuku FM are revolutionizing how India consumes stories, knowledge, and entertainment. As a leading Indian audio content platform offering audiobooks, summaries, courses, and podcasts in multiple regional&#8230; <a class="more-link" href="https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study">Continue reading <span class="screen-reader-text">Kuku FM Influencer Marketing Case Study &#124; InfluencerHai</span></a>]]></description>
										<content:encoded><![CDATA[<h1>KUKU FM Influencer Marketing Case Study by influencerhai.com/</h1>
<h2>Introduction: A New Age for Audio Entertainment</h2>
In an era dominated by short videos and visual content, audio platforms like <strong>Kuku FM</strong> are revolutionizing how India consumes stories, knowledge, and entertainment. As a leading Indian audio content platform offering audiobooks, summaries, courses, and podcasts in multiple regional languages, Kuku FM faced the challenge of making its platform mainstream.

This case study explores how <strong>influencerhai.com/</strong>, India’s <a href="https://influencerhai.com/">leading influencer marketing agency</a>, empowered Kuku FM to skyrocket brand awareness, fuel app downloads, and improve subscription rates across Tier 1 to Tier 3 cities.
<h2>Chapter 1: Understanding Kuku FM’s Challenge</h2>
<h3>1.1 The Problem</h3>
Kuku FM had a strong content library and a loyal user base, but faced hurdles in:
<ul>
 	<li><strong>Building trust among new users</strong> unfamiliar with paid audio content.</li>
 	<li><strong>Scaling app downloads organically</strong> without overspending on ads.</li>
 	<li><strong>Reaching Tier 2 and Tier 3 markets</strong> with regional language sensitivity.</li>
 	<li><strong>Educating users</strong> about the value proposition of audiobooks and summaries.</li>
</ul>
<h3>1.2 The Opportunity</h3>
India’s booming creator economy offered an opportunity to connect with hyper-local audiences. Kuku FM needed a campaign that could:
<ul>
 	<li>Leverage <strong>influencers across multiple genres</strong>.</li>
 	<li>Use <strong>vernacular languages</strong> to ensure relatability.</li>
 	<li>Be <strong>cost-effective, data-driven</strong>, and <strong>ROI-oriented</strong>.</li>
</ul>
<h2>Chapter 2: Strategy Development with InfluencerHai</h2>
<h3>2.1 Objective Setting</h3>
InfluencerHai collaborated closely with Kuku FM to define:
<ul>
 	<li><strong>Primary Objective:</strong> Increase app installs and subscriptions.</li>
 	<li><strong>Secondary Objectives:</strong> Build brand credibility, increase time spent on app, reduce uninstall rate.</li>
</ul>
<h3>2.2 Audience Profiling</h3>
The ideal user persona included:
<ul>
 	<li>Age: 18–45 years</li>
 	<li>Occupation: Students, UPSC aspirants, Professionals</li>
 	<li>Regions: Hindi belt (UP, MP, Bihar), Maharashtra, South India</li>
 	<li>Languages: Hindi, Marathi, Tamil, Bengali</li>
</ul>
<h3>2.3 Platform Selection</h3>
<ul>
 	<li><strong>YouTube</strong> (Long-form content and reviews)</li>
 	<li><strong>Instagram</strong> (Reels and stories)</li>
 	<li><strong>Facebook</strong> (Regional community pages)</li>
 	<li><strong>Telegram</strong> (Study groups)</li>
</ul>
<h3>2.4 Influencer Mapping</h3>
<a href="https://influencerhai.com/blog/top-50-most-followed-instagram-accounts-in-2025">InfluencerHai shortlisted and onboarded 150+ influencers</a> in:
<ul>
 	<li><strong>Education &amp; Learning (UPSC, SSC creators)</strong></li>
 	<li><strong>Book Reviewers &amp; Audiobook promoters</strong></li>
 	<li><strong>Regional Entertainment Creators</strong></li>
 	<li><strong>Motivational &amp; Self-help Creators</strong></li>
</ul>
<h2>Chapter 3: Campaign Execution</h2>
<h3>3.1 Influencer Onboarding</h3>
<ul>
 	<li>Negotiated budget-friendly deals with micro and macro influencers.</li>
 	<li>Created detailed campaign briefs with Kuku FM’s brand voice.</li>
 	<li>Trained influencers to use call-to-actions and share genuine app experiences.</li>
</ul>
<h3>3.2 Content Strategy</h3>
<ul>
 	<li><strong>YouTube Long Videos:</strong> 5-10 minute reviews, book summaries using Kuku FM app.</li>
 	<li><strong>Instagram Reels:</strong> 30-60 second stories on how Kuku FM helps in learning and self-improvement.</li>
 	<li><strong>Swipe Up Stories:</strong> Direct install links.</li>
 	<li><strong>Giveaways:</strong> Free premium subscriptions.</li>
</ul>
<h3>3.3 Hashtag &amp; CTA</h3>
<ul>
 	<li>Hashtags: #KukuFM #AudioLearning #BharatSuno #InfluencerHaiCampaign</li>
 	<li>CTA: &#8220;Download now to change how you learn!&#8221;</li>
</ul>
<h3>3.4 Regional Language Focus</h3>
Influencers were instructed to speak in Hindi, Marathi, Tamil, and Bengali. Localization played a key role in making the content resonate.
<h2>Chapter 4: Performance Metrics &amp; Analytics</h2>
<h3>4.1 Key Performance Indicators (KPIs)</h3>
<ul>
 	<li><strong>App Installs:</strong> Tracked via referral codes &amp; UTM links.</li>
 	<li><strong>Engagement Rate:</strong> Likes, shares, comments.</li>
 	<li><strong>Click-Through Rate (CTR):</strong> On swipe-up links and YouTube descriptions.</li>
 	<li><strong>Conversion Rate:</strong> Free to paid subscription.</li>
</ul>
<h3>4.2 Tools Used</h3>
<ul>
 	<li>Google Analytics</li>
 	<li>Appsflyer</li>
 	<li>Instagram &amp; YouTube Creator Studio</li>
 	<li>InfluencerHai Proprietary Dashboard</li>
</ul>
<h3>4.3 Results Achieved</h3>
<ul>
 	<li><strong>1.2 Million+ App Installs</strong> via influencer links in 90 days.</li>
 	<li><strong>35% Reduction in CPA</strong> compared to paid ads.</li>
 	<li><strong>4X ROI</strong> on total campaign spend.</li>
 	<li><strong>70% Increase in Tier 2 and Tier 3 city engagement</strong>.</li>
 	<li><strong>Influencer Content Views:</strong> Over 100 million combined views.</li>
 	<li><strong>YouTube Conversion Rate:</strong> 8% average CTR.</li>
</ul>
<h2>Chapter 5: Top Performing Influencers</h2>
<h3>5.1 Educational Niche</h3>
<ul>
 	<li><strong>StudyIQ Creators:</strong> Focused on UPSC, SSC, and Banking exams.</li>
 	<li><strong>Gaurav Thakur (Getsetfly):</strong> Produced an in-depth review on how audiobooks helped him learn faster.</li>
</ul>
<h3>5.2 Book Review Niche</h3>
<ul>
 	<li><strong>The Book Show by Sonali:</strong> Compared audible vs Kuku FM.</li>
 	<li><strong>Think School:</strong> Discussed business audiobooks.</li>
</ul>
<h3>5.3 Regional Creators</h3>
<ul>
 	<li><strong>Maharashtra:</strong> Marathi content creators from Pune &amp; Nagpur.</li>
 	<li><strong>South India:</strong> Tamil and Telugu creators with regional book summaries.</li>
</ul>
<h2>Chapter 6: Lessons Learned</h2>
<h3>6.1 Personalization Wins</h3>
Localized, story-based content outperformed generic promotions.
<h3>6.2 Micro-Influencers Drive Deeper Engagement</h3>
Smaller creators had higher engagement and more trustworthy influence.
<h3>6.3 Long-Term Collaboration Works</h3>
Ongoing partnerships led to authentic content and better cost negotiations.
<h2>Chapter 7: Client Testimonial</h2>
“InfluencerHai delivered more than just installs. They gave us users who loved our app. Their team understood our regional audience and helped us connect in a deeply emotional and practical way.”

— Marketing Head, Kuku FM
<h2>Chapter 8: Why InfluencerHai Works</h2>
<h3>8.1 End-to-End Campaign Management</h3>
From influencer selection to reporting and optimization, InfluencerHai handled everything.
<h3>8.2 ROI-Centric Approach</h3>
We use data, not guesswork. Every influencer was mapped to a specific goal.
<h3>8.3 Regional &amp; Vernacular Mastery</h3>
Campaigns speak the language of Bharat — literally and metaphorically.
<h3>8.4 Scalable Execution</h3>
From 10 to 500 creators, our network and tech platform scale easily.
<h2>Conclusion: The Audio Revolution Amplified by Influencers</h2>
Kuku FM’s <a href="https://influencerhai.com/blog/political-influencer-marketing-agency-in-india">influencer marketing</a> campaign stands as a testament to how authentic content creators can revolutionize app adoption and user trust in new-age content platforms. InfluencerHai is proud to be the strategic driver behind Kuku FM’s audio content boom.

If you&#8217;re a brand looking to amplify your reach across India through relatable, effective <a href="https://influencerhai.com/blog/cred-influencer-marketing-case-study">influencer marketing</a>, <strong>influencerhai.com/</strong> is your trusted partner.
<h3>Call to Action</h3>
🚀 Want to launch a results-driven influencer campaign like Kuku FM? <a href="https://influencerhai.com/">Get in touch with influencerhai.com/ today</a> and let’s make your brand the next big success story!]]></content:encoded>
					
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		<title>CRED Influencer Marketing Case Study &#124; How InfluencerHai.com Drove 50% App Growth</title>
		<link>https://influencerhai.com/blog/cred-influencer-marketing-case-study</link>
					<comments>https://influencerhai.com/blog/cred-influencer-marketing-case-study#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Sat, 03 May 2025 05:12:10 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3598</guid>

					<description><![CDATA[CRED Influencer Marketing Case Study: How influencerhai.com/ Helped Amplify the Brand Introduction: The Power of Influencer Marketing in Fintech The rise of fintech in India has opened new doors for customer engagement, especially among millennials and Gen Z users. With traditional banking systems being disrupted by digital platforms, the competition to capture attention and build&#8230; <a class="more-link" href="https://influencerhai.com/blog/cred-influencer-marketing-case-study">Continue reading <span class="screen-reader-text">CRED Influencer Marketing Case Study &#124; How InfluencerHai.com Drove 50% App Growth</span></a>]]></description>
										<content:encoded><![CDATA[<h1 data-start="101" data-end="200"><strong data-start="112" data-end="200">CRED Influencer Marketing Case Study: How influencerhai.com/ Helped Amplify the Brand</strong></h1>
<h2 class="" data-start="485" data-end="550"><strong data-start="488" data-end="550">Introduction: The Power of Influencer Marketing in Fintech</strong></h2>
<p class="" data-start="552" data-end="996">The rise of fintech in India has opened new doors for customer engagement, especially among millennials and Gen Z users. With traditional banking systems being disrupted by digital platforms, the competition to capture attention and build trust is fierce. CRED, a Bangalore-based fintech startup that rewards credit card users for timely bill payments, knew early on that standing out required a mix of bold branding and strategic storytelling.</p>
<p class="" data-start="998" data-end="1198"><a href="https://influencerhai.com/blog/we-helped-annareddy-attract-more-users-through-influencer-marketing">Influencer marketing</a> became the key that unlocked CRED’s viral campaigns. But like every great brand, CRED needed the right influencer <a href="https://influencerhai.com/blog/future-of-digital-marketing-jobs">marketing</a> partner—and that’s where <strong data-start="1168" data-end="1189">influencerhai.com/</strong> came in.</p>
<p class="" data-start="1200" data-end="1405">This <a href="https://influencerhai.com/blog/successful-campaign-to-promote-cachy-case-study">case study</a> explores how <strong data-start="1229" data-end="1250">influencerhai.com/</strong>, a leading <a href="https://influencerhai.com/blog/best-influencer-marketing-agency-in-2026-2">influencer marketing agency</a>, collaborated with CRED to craft a high-impact campaign that delivered measurable ROI and deep audience engagement.</p>


<hr class="" data-start="1407" data-end="1410" />

<h2 class="" data-start="1412" data-end="1456"><strong data-start="1415" data-end="1456">Chapter 1: CRED’s Marketing Challenge</strong></h2>
<p class="" data-start="1458" data-end="1531">Despite strong brand awareness, CRED faced three major marketing hurdles:</p>

<ol data-start="1533" data-end="1927">
 	<li class="" data-start="1533" data-end="1650">
<p class="" data-start="1536" data-end="1650"><strong data-start="1536" data-end="1565">Complex Product Messaging</strong>: The concept of rewarding users for credit card bill payments needed simplification.</p>
</li>
 	<li class="" data-start="1651" data-end="1773">
<p class="" data-start="1654" data-end="1773"><strong data-start="1654" data-end="1679">Audience Segmentation</strong>: The product primarily targeted credit-worthy millennials—a niche but high-value demographic.</p>
</li>
 	<li class="" data-start="1774" data-end="1927">
<p class="" data-start="1777" data-end="1927"><strong data-start="1777" data-end="1805">Platform Diversification</strong>: The brand needed to connect across <a href="https://influencerhai.com/blog/casestudy-instagram-is-the-best-platform-for-influencer-marketing">platforms like Instagram</a>, YouTube, Twitter, and LinkedIn with unique content formats.</p>
</li>
</ol>
<p class="" data-start="1929" data-end="2162">CRED&#8217;s team recognized that generic campaigns wouldn’t work. The messaging had to feel personal, credible, and culturally relevant. Traditional digital ads couldn’t cut through the clutter. The solution? A robust <a href="https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study">influencer strategy</a>.</p>


<hr class="" data-start="2164" data-end="2167" />

<h2 class="" data-start="2169" data-end="2230"><strong data-start="2172" data-end="2230">Chapter 2: Why influencerhai.com/ Was the Chosen Agency</strong></h2>
<p class="" data-start="2232" data-end="2294">CRED partnered with <strong data-start="2252" data-end="2273">influencerhai.com/</strong> for several reasons:</p>

<ul data-start="2296" data-end="2737">
 	<li class="" data-start="2296" data-end="2409">
<p class="" data-start="2298" data-end="2409"><strong data-start="2298" data-end="2325">Vast Influencer Network</strong>: Over 100,000+ creators across niches like fintech, lifestyle, comedy, and finance.</p>
</li>
 	<li class="" data-start="2410" data-end="2521">
<p class="" data-start="2412" data-end="2521"><strong data-start="2412" data-end="2435">Deep Data Analytics</strong>: Real-time insights into engagement metrics, conversion rates, and audience personas.</p>
</li>
 	<li class="" data-start="2522" data-end="2627">
<p class="" data-start="2524" data-end="2627"><strong data-start="2524" data-end="2557">End-to-End Campaign Execution</strong>: From talent sourcing to content approval, monitoring, and reporting.</p>
</li>
 	<li class="" data-start="2628" data-end="2737">
<p class="" data-start="2630" data-end="2737"><strong data-start="2630" data-end="2663">Brand-Safe Content Production</strong>: Ensuring all posts aligned with CRED’s tone, compliance, and objectives.</p>
</li>
</ul>
<p class="" data-start="2739" data-end="2915">With a team of experienced <a href="https://influencerhai.com/blog/influencer-marketing-campaign-for-annareddy">influencer marketing strategists and AI-powered campaign</a> management tools, influencerhai.com/ was equipped to deliver a campaign that truly resonated.</p>


<hr class="" data-start="2917" data-end="2920" />

<h2 class="" data-start="2922" data-end="2975"><strong data-start="2925" data-end="2975">Chapter 3: Setting Goals for the CRED Campaign</strong></h2>
<p class="" data-start="2977" data-end="3093">Before launching, influencerhai.com/ collaborated with CRED’s internal marketing team to outline the following goals:</p>

<ul data-start="3095" data-end="3332">
 	<li class="" data-start="3095" data-end="3128">
<p class="" data-start="3097" data-end="3128">📈 <strong data-start="3100" data-end="3126">Increase App Downloads</strong></p>
</li>
 	<li class="" data-start="3129" data-end="3170">
<p class="" data-start="3131" data-end="3170">📊 <strong data-start="3134" data-end="3168">Drive First-Time Bill Payments</strong></p>
</li>
 	<li class="" data-start="3171" data-end="3227">
<p class="" data-start="3173" data-end="3227">📣 <strong data-start="3176" data-end="3225">Create Viral Buzz During IPL &amp; Festive Season</strong></p>
</li>
 	<li class="" data-start="3228" data-end="3278">
<p class="" data-start="3230" data-end="3278">👥 <strong data-start="3233" data-end="3276">Grow <a href="https://influencerhai.com/blog/top-digital-marketing-agency-in-india">Social Media</a> Following Organically</strong></p>
</li>
 	<li class="" data-start="3279" data-end="3332">
<p class="" data-start="3281" data-end="3332">💬 <strong data-start="3284" data-end="3332">Educate Users on CRED’s Unique Rewards Model</strong></p>
</li>
</ul>
<p class="" data-start="3334" data-end="3436">These goals shaped the direction of content formats, influencer selection, and performance benchmarks.</p>


<hr class="" data-start="3438" data-end="3441" />

<h2 class="" data-start="3443" data-end="3490"><strong data-start="3446" data-end="3490">Chapter 4: Influencer Selection Strategy</strong></h2>
<p class="" data-start="3492" data-end="3547">influencerhai.com/ used a three-tier selection strategy:</p>

<h3 class="" data-start="3549" data-end="3599"><strong data-start="3553" data-end="3597">1. Macro Influencers (500K–2M followers)</strong></h3>
<ul data-start="3600" data-end="3759">
 	<li class="" data-start="3600" data-end="3648">
<p class="" data-start="3602" data-end="3648"><strong data-start="3602" data-end="3613">Purpose</strong>: High visibility and credibility</p>
</li>
 	<li class="" data-start="3649" data-end="3722">
<p class="" data-start="3651" data-end="3722"><strong data-start="3651" data-end="3663">Examples</strong>: Finance YouTubers, tech vloggers, Bollywood celebrities</p>
</li>
 	<li class="" data-start="3723" data-end="3759">
<p class="" data-start="3725" data-end="3759"><strong data-start="3725" data-end="3738">Platforms</strong>: YouTube &amp; Instagram</p>
</li>
</ul>
<h3 class="" data-start="3761" data-end="3812"><strong data-start="3765" data-end="3810">2. Micro Influencers (10K–100K followers)</strong></h3>
<ul data-start="3813" data-end="4010">
 	<li class="" data-start="3813" data-end="3878">
<p class="" data-start="3815" data-end="3878"><strong data-start="3815" data-end="3826">Purpose</strong>: Better engagement and niche audience penetration</p>
</li>
 	<li class="" data-start="3879" data-end="3967">
<p class="" data-start="3881" data-end="3967"><strong data-start="3881" data-end="3893">Examples</strong>: Lifestyle bloggers, fintech Instagram pages, personal finance advisors</p>
</li>
 	<li class="" data-start="3968" data-end="4010">
<p class="" data-start="3970" data-end="4010"><strong data-start="3970" data-end="3983">Platforms</strong>: <a href="https://influencerhai.com/blog/learn-are-youtube-shorts-better-than-instagram-reels">Instagram Reels</a>, LinkedIn</p>
</li>
</ul>
<h3 class="" data-start="4012" data-end="4058"><strong data-start="4016" data-end="4056">3. Nano Influencers (&lt;10K followers)</strong></h3>
<ul data-start="4059" data-end="4268">
 	<li class="" data-start="4059" data-end="4116">
<p class="" data-start="4061" data-end="4116"><strong data-start="4061" data-end="4072">Purpose</strong>: Hyper-local trust and cost-effective UGC</p>
</li>
 	<li class="" data-start="4117" data-end="4197">
<p class="" data-start="4119" data-end="4197"><strong data-start="4119" data-end="4131">Examples</strong>: Aspiring creators, regional influencers, student finance pages</p>
</li>
 	<li class="" data-start="4198" data-end="4268">
<p class="" data-start="4200" data-end="4268"><strong data-start="4200" data-end="4213">Platforms</strong>: WhatsApp Stories, X (formerly Twitter), Insta Stories</p>
</li>
</ul>
<p class="" data-start="4270" data-end="4411"><strong data-start="4270" data-end="4287">Geo-targeting</strong>, <strong data-start="4289" data-end="4312">language preference</strong>, <strong data-start="4314" data-end="4339">follower authenticity</strong>, and <strong data-start="4345" data-end="4364">content quality</strong> were considered before finalizing influencers.</p>


<hr class="" data-start="4413" data-end="4416" />

<h2 class="" data-start="4418" data-end="4459"><strong data-start="4421" data-end="4459">Chapter 5: Multi-Platform Strategy</strong></h2>
<h3 class="" data-start="4461" data-end="4488"><strong data-start="4465" data-end="4486">YouTube Campaigns</strong></h3>
<p class="" data-start="4489" data-end="4633">influencerhai.com/ scripted finance-related challenges, tips, and collaborations where creators broke down how CRED works and why rewards matter.</p>

<ul data-start="4635" data-end="4831">
 	<li class="" data-start="4635" data-end="4701">
<p class="" data-start="4637" data-end="4701"><strong data-start="4637" data-end="4662">Top Creators Featured</strong>: Abhi &amp; Niyu, Neha Nagar, Asset Yogi</p>
</li>
 	<li class="" data-start="4702" data-end="4774">
<p class="" data-start="4704" data-end="4774"><strong data-start="4704" data-end="4723">Campaign Titles</strong>: “What if paying bills earned you luxury trips?”</p>
</li>
 	<li class="" data-start="4775" data-end="4831">
<p class="" data-start="4777" data-end="4831"><strong data-start="4777" data-end="4793">CTR Achieved</strong>: 7.3% average on sponsored video CTAs</p>
</li>
</ul>
<h3 class="" data-start="4833" data-end="4868"><strong data-start="4837" data-end="4866">Instagram Reels &amp; Stories</strong></h3>
<p class="" data-start="4869" data-end="4984">Short-form content focused on relatable moments—missing bill dates, juggling multiple cards, or “rewards unboxing.”</p>

<ul data-start="4986" data-end="5135">
 	<li class="" data-start="4986" data-end="5044">
<p class="" data-start="4988" data-end="5044"><strong data-start="4988" data-end="5009">Trending Hashtags</strong>: #PayKaroRewardLeLo #CREDPeChalo</p>
</li>
 	<li class="" data-start="5045" data-end="5077">
<p class="" data-start="5047" data-end="5077"><strong data-start="5047" data-end="5070">Avg Engagement Rate</strong>: 14%</p>
</li>
 	<li class="" data-start="5078" data-end="5135">
<p class="" data-start="5080" data-end="5135"><strong data-start="5080" data-end="5099"><a href="https://influencerhai.com/blog/top-50-most-followed-instagram-accounts-in-2025">Top Influencers</strong>:</a> Finance with Simran, Rachna Ranade</p>
</li>
</ul>
<h3 class="" data-start="5137" data-end="5171"><strong data-start="5141" data-end="5169">Twitter Threads &amp; Spaces</strong></h3>
<p class="" data-start="5172" data-end="5282">For professionals and investors, curated threads explained CRED&#8217;s valuation, its model, and investor interest.</p>

<ul data-start="5284" data-end="5439">
 	<li class="" data-start="5284" data-end="5340">
<p class="" data-start="5286" data-end="5340"><strong data-start="5286" data-end="5310">Top Twitter Creators</strong>: Ankur Warikoo, Raj Shamani</p>
</li>
 	<li class="" data-start="5341" data-end="5380">
<p class="" data-start="5343" data-end="5380"><strong data-start="5343" data-end="5370">Avg Retweets Per Thread</strong>: 2,500+</p>
</li>
 	<li class="" data-start="5381" data-end="5439">
<p class="" data-start="5383" data-end="5439"><strong data-start="5383" data-end="5409">Hashtag Trend Duration</strong>: 12 hours on IPL Finals Night</p>
</li>
</ul>
<h3 class="" data-start="5441" data-end="5478"><strong data-start="5445" data-end="5476">LinkedIn Thought Leadership</strong></h3>
<p class="" data-start="5479" data-end="5587">Influencers posted thought pieces like “Why CRED is the future of loyalty” which spurred organic discussion.</p>


<hr class="" data-start="5589" data-end="5592" />

<h2 class="" data-start="5594" data-end="5651"><strong data-start="5597" data-end="5651">Chapter 6: Content Strategy and Creative Execution</strong></h2>
<p class="" data-start="5653" data-end="5791">influencerhai.com/&apos;s creative team built content calendars, ensuring all influencer posts aligned with brand tonality and seasonal moments.</p>

<h3 class="" data-start="5793" data-end="5822"><strong data-start="5797" data-end="5821">Content Buckets Used</strong>:</h3>
<ol data-start="5824" data-end="6066">
 	<li class="" data-start="5824" data-end="5880">
<p class="" data-start="5827" data-end="5880"><strong data-start="5827" data-end="5840">Educative</strong>: “How CRED saves you money every month”</p>
</li>
 	<li class="" data-start="5881" data-end="5936">
<p class="" data-start="5884" data-end="5936"><strong data-start="5884" data-end="5900">Experiential</strong>: “Spent CRED Coins on this iPhone!”</p>
</li>
 	<li class="" data-start="5937" data-end="6002">
<p class="" data-start="5940" data-end="6002"><strong data-start="5940" data-end="5959">Challenge-Based</strong>: “Can you pay all your bills in 1 minute?”</p>
</li>
 	<li class="" data-start="6003" data-end="6066">
<p class="" data-start="6006" data-end="6066"><strong data-start="6006" data-end="6027">Behind-the-Scenes</strong>: “How CRED curates luxury experiences”</p>
</li>
</ol>
<p class="" data-start="6068" data-end="6159">All content was A/B tested in small influencer groups before scaling to the macro audience.</p>


<hr class="" data-start="6161" data-end="6164" />

<h2 class="" data-start="6166" data-end="6220"><strong data-start="6169" data-end="6220">Chapter 7: IPL 2024 Special Campaign Activation</strong></h2>
<p class="" data-start="6222" data-end="6304">During IPL, CRED and influencerhai.com/ co-launched the <strong data-start="6277" data-end="6303">“Pay &amp; Play” Challenge</strong>:</p>

<ul data-start="6306" data-end="6463">
 	<li class="" data-start="6306" data-end="6355">
<p class="" data-start="6308" data-end="6355">🏏 Users who paid bills could win match tickets</p>
</li>
 	<li class="" data-start="6356" data-end="6421">
<p class="" data-start="6358" data-end="6421">🧢 Influencers wore team jerseys and posted CRED payment videos</p>
</li>
 	<li class="" data-start="6422" data-end="6463">
<p class="" data-start="6424" data-end="6463">🎁 Lucky draw entries increased by 230%</p>
</li>
</ul>
<p class="" data-start="6465" data-end="6502">This campaign went viral, leading to:</p>

<ul data-start="6504" data-end="6628">
 	<li class="" data-start="6504" data-end="6533">
<p class="" data-start="6506" data-end="6533"><strong data-start="6506" data-end="6520">45M+ views</strong> in 2 weeks</p>
</li>
 	<li class="" data-start="6534" data-end="6581">
<p class="" data-start="6536" data-end="6581"><strong data-start="6536" data-end="6555">12K+ UGC videos</strong> by non-partner creators</p>
</li>
 	<li class="" data-start="6582" data-end="6628">
<p class="" data-start="6584" data-end="6628"><strong data-start="6584" data-end="6600">#CREDPeChalo</strong> trended for 3 days straight</p>
</li>
</ul>

<hr class="" data-start="6630" data-end="6633" />

<h2 class="" data-start="6635" data-end="6684"><strong data-start="6638" data-end="6684">Chapter 8: Results and Performance Metrics</strong></h2>
<p class="" data-start="6686" data-end="6720">Here’s how the campaign delivered:</p>

<div class="_tableContainer_16hzy_1">
<div class="_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse" tabindex="-1">
<table class="w-fit min-w-(--thread-content-width)" data-start="6722" data-end="7042">
<thead data-start="6722" data-end="6760">
<tr data-start="6722" data-end="6760">
<th data-start="6722" data-end="6728" data-col-size="sm">KPI</th>
<th data-start="6728" data-end="6743" data-col-size="sm">Pre-Campaign</th>
<th data-start="6743" data-end="6760" data-col-size="sm">Post-Campaign</th>
</tr>
</thead>
<tbody data-start="6800" data-end="7042">
<tr data-start="6800" data-end="6838">
<td data-start="6800" data-end="6816" data-col-size="sm">App Downloads</td>
<td data-col-size="sm" data-start="6816" data-end="6821">7M</td>
<td data-col-size="sm" data-start="6821" data-end="6838">10.5M (↑ 50%)</td>
</tr>
<tr data-start="6839" data-end="6883">
<td data-start="6839" data-end="6860" data-col-size="sm">Daily Active Users</td>
<td data-col-size="sm" data-start="6860" data-end="6867">1.1M</td>
<td data-col-size="sm" data-start="6867" data-end="6883">1.8M (↑ 63%)</td>
</tr>
<tr data-start="6884" data-end="6929">
<td data-start="6884" data-end="6906" data-col-size="sm">Instagram Followers</td>
<td data-col-size="sm" data-start="6906" data-end="6913">220K</td>
<td data-col-size="sm" data-start="6913" data-end="6929">390K (↑ 77%)</td>
</tr>
<tr data-start="6930" data-end="6971">
<td data-start="6930" data-end="6958" data-col-size="sm">Average App Review Rating</td>
<td data-col-size="sm" data-start="6958" data-end="6964">3.9</td>
<td data-col-size="sm" data-start="6964" data-end="6971">4.5</td>
</tr>
<tr data-start="6972" data-end="7012">
<td data-start="6972" data-end="6999" data-col-size="sm">Organic Hashtag Mentions</td>
<td data-col-size="sm" data-start="6999" data-end="7005">12K</td>
<td data-col-size="sm" data-start="7005" data-end="7012">42K</td>
</tr>
<tr data-start="7013" data-end="7042">
<td data-start="7013" data-end="7030" data-col-size="sm">Influencer ROI</td>
<td data-col-size="sm" data-start="7030" data-end="7034">&#8211;</td>
<td data-col-size="sm" data-start="7034" data-end="7042">9.4X</td>
</tr>
</tbody>
</table>
<div class="sticky end-(--thread-content-margin) h-0 self-end select-none">
<div class="absolute end-0 flex items-end"></div>
</div>
</div>
</div>
<p class="" data-start="7044" data-end="7154"><strong data-start="7044" data-end="7060">Bonus Impact</strong>: A huge uplift in Google search volume for “CRED App IPL Offer” and “CRED Rewards Explained.”</p>


<hr class="" data-start="7156" data-end="7159" />

<h2 class="" data-start="7161" data-end="7197"><strong data-start="7164" data-end="7197">Chapter 9: Client Testimonial</strong></h2>
<p class="" data-start="7199" data-end="7241"><strong data-start="7199" data-end="7213">Kunal Shah</strong>, Founder of CRED, remarked:</p>

<blockquote data-start="7243" data-end="7425">
<p class="" data-start="7245" data-end="7425">“We’ve always believed in bold storytelling. influencerhai.com/ didn’t just bring us creators—they brought ideas, execution, and real impact. They helped turn users into advocates.”</p>
</blockquote>

<hr class="" data-start="7427" data-end="7430" />

<h2 class="" data-start="7432" data-end="7481"><strong data-start="7435" data-end="7481">Chapter 10: What Made This Campaign Unique</strong></h2>
<ul data-start="7483" data-end="7838">
 	<li class="" data-start="7483" data-end="7551">
<p class="" data-start="7485" data-end="7551">✅ <strong data-start="7487" data-end="7509">Cultural Relevance</strong>: Leveraging IPL, Diwali, and exam seasons</p>
</li>
 	<li class="" data-start="7552" data-end="7628">
<p class="" data-start="7554" data-end="7628">✅ <strong data-start="7556" data-end="7584">Smart Influencer Mapping</strong>: Matching content styles with platform tone</p>
</li>
 	<li class="" data-start="7629" data-end="7695">
<p class="" data-start="7631" data-end="7695">✅ <strong data-start="7633" data-end="7661">Tech-Driven Optimization</strong>: Real-time insights guided pivots</p>
</li>
 	<li class="" data-start="7696" data-end="7766">
<p class="" data-start="7698" data-end="7766">✅ <strong data-start="7700" data-end="7727">Diverse Influencer Base</strong>: From Tier-1 cities to Tier-3 creators</p>
</li>
 	<li class="" data-start="7767" data-end="7838">
<p class="" data-start="7769" data-end="7838">✅ <strong data-start="7771" data-end="7820">Education Through Entertainment (Edutainment)</strong>: Made fintech fun</p>
</li>
</ul>

<hr class="" data-start="7840" data-end="7843" />

<h2 class="" data-start="7845" data-end="7894"><strong data-start="7848" data-end="7894">Chapter 11: Long-Term Brand Value Creation</strong></h2>
<p class="" data-start="7896" data-end="7944">Even after the campaign, the momentum continued:</p>

<ul data-start="7946" data-end="8190">
 	<li class="" data-start="7946" data-end="7999">
<p class="" data-start="7948" data-end="7999">CRED’s app retained 60% of new users after 3 months</p>
</li>
 	<li class="" data-start="8000" data-end="8053">
<p class="" data-start="8002" data-end="8053">YouTube video testimonials were repurposed into ads</p>
</li>
 	<li class="" data-start="8054" data-end="8123">
<p class="" data-start="8056" data-end="8123"><a href="https://influencerhai.com/barter-collaboration-with-influencer">Influencers turned into brand ambassadors for future collaborations</a></p>
</li>
 	<li class="" data-start="8124" data-end="8190">
<p class="" data-start="8126" data-end="8190"><a href="https://influencerhai.com/blog/case-study-how-influencerhai-scaled-a-fintech-brand-with-finance-influencers">Brand perception as a “cool fintech</a> brand” increased among Gen Z</p>
</li>
</ul>

<hr class="" data-start="8192" data-end="8195" />

<h2 class="" data-start="8197" data-end="8260"><strong data-start="8200" data-end="8260">Conclusion: The CRED x influencerhai.com/ Success Formula</strong></h2>
<p class="" data-start="8262" data-end="8612">CRED’s influencer campaign, powered by influencerhai.com/, is a textbook example of how creative storytelling, the right influencers, and data-led strategies can elevate a brand. Whether you&apos;re a fintech startup or an established brand, working with an experienced agency like <strong data-start="8538" data-end="8559">influencerhai.com/</strong> can bring life to your brand in the digital economy.</p>
<p class="" data-start="8614" data-end="8779">This <a href="https://influencerhai.com/blog/curio-cottage-unique-jewels-influencer-maketing-campaign-casestudy">case study</a> proves that with the right partner, influencer marketing isn’t just about views—it’s about <strong data-start="8721" data-end="8778">building community, driving action, and earning trust</strong>.</p>


<hr class="" data-start="8781" data-end="8784" />

<h2 class="" data-start="8786" data-end="8821"><strong data-start="8789" data-end="8821">Looking for Similar Results?</strong></h2>
<p class="" data-start="8823" data-end="9066">If you&#8217;re a brand looking to run influencer campaigns that actually convert, <strong data-start="8900" data-end="8921">influencerhai.com/</strong> is your go-to solution. With thousands of successful campaigns and access to <a href="https://influencerhai.com/blog/top-btl-marketing-agency-in-india">India&#8217;s top</a> creators, they know how to turn your vision into viral.</p>
<p class="" data-start="9068" data-end="9194">👉 Visit <strong data-start="9077" data-end="9128"><a class="" href="https://influencerhai.com/" target="_new" rel="noopener" data-start="9079" data-end="9126">influencerhai.com/</a></strong> today and start your campaign with creators that deliver results.</p>]]></content:encoded>
					
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		<title>Case Study – How Meesho Leveraged Influencers to Grow Exponentially</title>
		<link>https://influencerhai.com/blog/how-meesho-leveraged-influencers-to-grow-exponentially</link>
					<comments>https://influencerhai.com/blog/how-meesho-leveraged-influencers-to-grow-exponentially#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Sun, 20 Apr 2025 13:59:12 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3547</guid>

					<description><![CDATA[Meesho Influencer Marketing Case Study – How Meesho Leveraged Influencers to Grow Exponentially Overview: The Meesho Growth Story Meesho is one of India’s most successful social commerce platforms, allowing anyone to start their online business without investment. It primarily caters to Tier 2, Tier 3, and rural India, often referred to as Bharat. While its&#8230; <a class="more-link" href="https://influencerhai.com/blog/how-meesho-leveraged-influencers-to-grow-exponentially">Continue reading <span class="screen-reader-text">Case Study – How Meesho Leveraged Influencers to Grow Exponentially</span></a>]]></description>
										<content:encoded><![CDATA[<h1 class="" data-start="215" data-end="342"><strong>Meesho Influencer Marketing Case Study – How Meesho Leveraged Influencers to Grow Exponentially</strong></h1>
<h2 class="" data-start="810" data-end="850"><strong data-start="813" data-end="850">Overview: The Meesho Growth Story</strong></h2>
<p class="" data-start="852" data-end="1279"><strong data-start="852" data-end="862">Meesho</strong> is one of India’s most successful social commerce platforms, allowing anyone to start their online business without investment. It primarily caters to <strong data-start="1014" data-end="1049">Tier 2, Tier 3, and rural India</strong>, often referred to as <strong data-start="1072" data-end="1082">Bharat</strong>. While its product offering and business model were strong, <strong data-start="1143" data-end="1279">its rise to popularity and exponential growth can be largely attributed to an innovative and targeted influencer marketing strategy.</strong></p>
<p class="" data-start="1281" data-end="1463">This case study breaks down how Meesho leveraged <a href="https://influencerhai.com/blog/govt-proposes-content-influencers-creators">influencers via <strong data-start="1346" data-end="1373">micro and nano creators</strong></a>, language-based content, and regional appeal to drive downloads, engagement, and revenue.</p>


<hr class="" data-start="1465" data-end="1468" />

<h2 class="" data-start="1470" data-end="1489"><strong data-start="1473" data-end="1489">About Meesho</strong></h2>
<ul data-start="1491" data-end="1707">
 	<li class="" data-start="1491" data-end="1512">
<p class="" data-start="1493" data-end="1512"><strong data-start="1493" data-end="1505">Founded:</strong> 2015</p>
</li>
 	<li class="" data-start="1513" data-end="1551">
<p class="" data-start="1515" data-end="1551"><strong data-start="1515" data-end="1532">Headquarters:</strong> Bengaluru, India</p>
</li>
 	<li class="" data-start="1552" data-end="1634">
<p class="" data-start="1554" data-end="1634"><a href="https://influencerhai.com/blog/how-to-find-target-audience-for-your-brand">Target Audience:</a> Aspiring entrepreneurs, homemakers, small business owners</p>
</li>
 	<li class="" data-start="1635" data-end="1673">
<p class="" data-start="1637" data-end="1673"><strong data-start="1637" data-end="1645">USP:</strong> Zero investment reselling</p>
</li>
 	<li class="" data-start="1674" data-end="1707">
<p class="" data-start="1676" data-end="1707"><strong data-start="1676" data-end="1689">Category:</strong> <a href="https://influencerhai.com/blog/social-commerce-via-influencer-marketing-strategy">Social commerce</a></p>
</li>
</ul>

<hr class="" data-start="1709" data-end="1712" />

<h2 class="" data-start="1714" data-end="1752"><strong data-start="1717" data-end="1752">Influencer Marketing Objectives</strong></h2>
<p class="" data-start="1754" data-end="1895">Meesho&#8217;s <a href="https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study">influencer marketing goals were aligned with its broader mission of financial inclusion and democratizing entrepreneurship in India:</a></p>

<ol data-start="1897" data-end="2320">
 	<li class="" data-start="1897" data-end="2009">
<p class="" data-start="1900" data-end="2009"><strong data-start="1900" data-end="1919"><a href="https://influencerhai.com/blog/5-tips-to-accelerate-your-brand-on-social-media">Brand</a> Awareness</strong> – Introduce Meesho to a massive untapped audience unfamiliar with traditional e-commerce.</p>
</li>
 	<li class="" data-start="2010" data-end="2082">
<p class="" data-start="2013" data-end="2082"><strong data-start="2013" data-end="2030">App Downloads</strong> – Drive installs through authentic recommendations.</p>
</li>
 	<li class="" data-start="2083" data-end="2153">
<p class="" data-start="2086" data-end="2153"><strong data-start="2086" data-end="2104">User Education</strong> – Explain the business model in local languages.</p>
</li>
 	<li class="" data-start="2154" data-end="2223">
<p class="" data-start="2157" data-end="2223"><strong data-start="2157" data-end="2175">Trust Building</strong> – Use relatable creators to build authenticity.</p>
</li>
 	<li class="" data-start="2224" data-end="2320">
<p class="" data-start="2227" data-end="2320"><strong data-start="2227" data-end="2249">Customer Retention</strong> – Sustain engagement via tutorials, <a href="https://influencerhai.com/blog/content-is-key-how-influencer-marketing-boosts-e-commerce-success">success</a> stories, and app features.</p>
</li>
</ol>

<hr class="" data-start="2322" data-end="2325" />

<h2 class="" data-start="2327" data-end="2366"><strong data-start="2330" data-end="2366">InfluencerHai Strategy Breakdown</strong></h2>
<p class="" data-start="2368" data-end="2454">InfluencerHai dissects Meesho’s <a href="https://influencerhai.com/blog/cred-influencer-marketing-case-study">influencer marketing</a> into actionable components below:</p>

<h3 class="" data-start="2456" data-end="2498"><strong data-start="2460" data-end="2498">1. Hyperlocal Influencer Targeting</strong></h3>
<p class="" data-start="2500" data-end="2663">Meesho’s major strength was identifying the <strong data-start="2544" data-end="2563">Bharat audience</strong>, which included homemakers, students, and small-town individuals. <a href="https://influencerhai.com/blog/how-to-find-the-right-influencer-for-your-brand">Influencers</a> were chosen based on:</p>

<ul data-start="2665" data-end="2872">
 	<li class="" data-start="2665" data-end="2729">
<p class="" data-start="2667" data-end="2729"><strong data-start="2667" data-end="2727">Languages (Hindi, Tamil, Telugu, Bengali, Marathi, etc.)</strong></p>
</li>
 	<li class="" data-start="2730" data-end="2794">
<p class="" data-start="2732" data-end="2794"><strong data-start="2732" data-end="2792">Audience Relevance (Housewives, self-employment seekers)</strong></p>
</li>
 	<li class="" data-start="2795" data-end="2872">
<p class="" data-start="2797" data-end="2872"><strong data-start="2797" data-end="2870">Platform-Specific Creators (YouTube, ShareChat, <a href="https://influencerhai.com/blog/instagram-rolls-out-new-features-in-dms">Instagram</a>, Moj, Josh)</strong></p>
</li>
</ul>
<blockquote data-start="2874" data-end="3055">
<p class="" data-start="2876" data-end="3055"><strong data-start="2876" data-end="2892">Key Insight:</strong> Meesho didn’t go after the typical “big” <a href="https://influencerhai.com/blog/know-how-influencers-increase-sales-of-your-beauty-products">influencers</a>. They focused on relatable creators with <strong data-start="2987" data-end="3009">10K–100K followers</strong>, who were <strong data-start="3020" data-end="3055">trusted within their community.</strong></p>
</blockquote>

<hr class="" data-start="3057" data-end="3060" />

<h3 class="" data-start="3062" data-end="3093"><strong data-start="3066" data-end="3093">2. Video-First Approach</strong></h3>
<p class="" data-start="3095" data-end="3222">Meesho prioritized <strong data-start="3114" data-end="3131">video content</strong>, especially <strong data-start="3144" data-end="3197">short-form reels and long-form YouTube explainers</strong>. Content types included:</p>

<ul data-start="3224" data-end="3368">
 	<li class="" data-start="3224" data-end="3267">
<p class="" data-start="3226" data-end="3267"><strong data-start="3226" data-end="3265">“How to earn with Meesho” tutorials</strong></p>
</li>
 	<li class="" data-start="3268" data-end="3304">
<p class="" data-start="3270" data-end="3304"><strong data-start="3270" data-end="3302">Success stories of resellers</strong></p>
</li>
 	<li class="" data-start="3305" data-end="3339">
<p class="" data-start="3307" data-end="3339"><strong data-start="3307" data-end="3337">Product unboxing &amp; reviews</strong></p>
</li>
 	<li class="" data-start="3340" data-end="3368">
<p class="" data-start="3342" data-end="3368"><strong data-start="3342" data-end="3366">First earning proofs</strong></p>
</li>
</ul>
<blockquote data-start="3370" data-end="3516">
<p class="" data-start="3372" data-end="3516">Example: A regional YouTuber explaining Meesho’s business model in Telugu helped the <a href="https://influencerhai.com/blog/best-health-fitness-influencer-marketing-agency">brand reach</a> over 1.5M users in Andhra Pradesh within weeks.</p>
</blockquote>

<hr class="" data-start="3518" data-end="3521" />

<h3 class="" data-start="3523" data-end="3562"><strong data-start="3527" data-end="3562">3. Platform-Specific Strategies</strong></h3>
<div class="group pointer-events-none relative flex justify-center *:pointer-events-auto">

&nbsp;
<div class="tableContainer horzScrollShadows relative">
<table class="min-w-full" data-start="3564" data-end="4109">
<thead data-start="3564" data-end="3654">
<tr data-start="3564" data-end="3654">
<th data-start="3564" data-end="3581">Platform</th>
<th data-start="3581" data-end="3618"><a href="https://influencerhai.com/blog/influencer-marketing-strategies-for-colleges-and-universities">Strategy</a> Type</th>
<th data-start="3618" data-end="3654">Outcome</th>
</tr>
</thead>
<tbody data-start="3746" data-end="4109">
<tr data-start="3746" data-end="3836">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3746" data-end="3763">YouTube</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3763" data-end="3800">Tutorials, earnings proof, <a href="https://influencerhai.com/influencers/category/vlogs-influencers">vlogs</a></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3800" data-end="3836">High watch time, app installs</td>
</tr>
<tr data-start="3837" data-end="3927">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3837" data-end="3854">Instagram</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3854" data-end="3891">Reels, <a href="https://influencerhai.com/blog/state-of-beauty-influencer-marketing-agency">influencer</a> shoutouts</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3891" data-end="3927">Viral awareness</td>
</tr>
<tr data-start="3928" data-end="4018">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3928" data-end="3945">Facebook</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3945" data-end="3982">Reseller communities, shares</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3982" data-end="4018">Peer-driven trust</td>
</tr>
<tr data-start="4019" data-end="4109">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="4019" data-end="4036">ShareChat/Moj</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="4036" data-end="4073">Regional language content</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="4073" data-end="4109">Deep Bharat penetration</td>
</tr>
</tbody>
</table>
</div>
</div>

<hr class="" data-start="4111" data-end="4114" />

<h3 class="" data-start="4116" data-end="4153"><strong data-start="4120" data-end="4153">4. Influencer Categories Used</strong></h3>
<ul data-start="4155" data-end="4453">
 	<li class="" data-start="4155" data-end="4236">
<p class="" data-start="4157" data-end="4236"><strong data-start="4157" data-end="4173">Mom Bloggers</strong> – Empathy-driven stories of homemakers becoming entrepreneurs.</p>
</li>
 	<li class="" data-start="4237" data-end="4302">
<p class="" data-start="4239" data-end="4302"><strong data-start="4239" data-end="4271">Finance &amp; Education Creators</strong> – Explained earning potential.</p>
</li>
 	<li class="" data-start="4303" data-end="4378">
<p class="" data-start="4305" data-end="4378"><a href="https://influencerhai.com/blog/top-10-lifestyle-influencers-in-india">Lifestyle Influencers</a> – Shared how Meesho fit into their daily lives.</p>
</li>
 	<li class="" data-start="4379" data-end="4453">
<p class="" data-start="4381" data-end="4453"><strong data-start="4381" data-end="4406">Motivational Creators</strong> – Highlighted self-employment success stories.</p>
</li>
</ul>

<hr class="" data-start="4455" data-end="4458" />

<h3 class="" data-start="4460" data-end="4488"><strong data-start="4464" data-end="4488">5. Campaign Examples</strong></h3>
<h4 class="" data-start="4490" data-end="4523"><strong data-start="4495" data-end="4523">Campaign: #MyMeeshoStory</strong></h4>
<ul data-start="4525" data-end="4774">
 	<li class="" data-start="4525" data-end="4558">
<p class="" data-start="4527" data-end="4558"><strong data-start="4527" data-end="4536">Type:</strong> YouTube + <a href="https://influencerhai.com/blog/casestudy-instagram-is-the-best-platform-for-influencer-marketing">Instagram</a></p>
</li>
 	<li class="" data-start="4559" data-end="4637">
<p class="" data-start="4561" data-end="4637"><strong data-start="4561" data-end="4570">Goal:</strong> Build emotional connection through real reseller success stories</p>
</li>
 	<li class="" data-start="4638" data-end="4699">
<p class="" data-start="4640" data-end="4699"><strong data-start="4640" data-end="4658">Creators Used:</strong> Regional homemakers, small <a href="https://influencerhai.com/blog/influencer-marketing-faqs">influencers</a></p>
</li>
 	<li class="" data-start="4700" data-end="4774">
<p class="" data-start="4702" data-end="4774"><strong data-start="4702" data-end="4718">Performance:</strong> 7M+ combined views, 500K+ downloads during the campaign</p>
</li>
</ul>

<hr class="" data-start="4776" data-end="4779" />

<h4 class="" data-start="4781" data-end="4825"><strong data-start="4786" data-end="4825">Campaign: Meesho Refer &amp; Earn Blitz</strong></h4>
<ul data-start="4827" data-end="5034">
 	<li class="" data-start="4827" data-end="4875">
<p class="" data-start="4829" data-end="4875"><strong data-start="4829" data-end="4838">Type:</strong> <a href="https://influencerhai.com/blog/how-to-make-money-as-an-instagram-influencer">Instagram</a> Reels + TikTok (pre-ban)</p>
</li>
 	<li class="" data-start="4876" data-end="4914">
<p class="" data-start="4878" data-end="4914"><strong data-start="4878" data-end="4888">Focus:</strong> Push the referral model</p>
</li>
 	<li class="" data-start="4915" data-end="4959">
<p class="" data-start="4917" data-end="4959"><strong data-start="4917" data-end="4926">Hook:</strong> &#8220;Earn ₹25,000/month from home&#8221;</p>
</li>
 	<li class="" data-start="4960" data-end="5034">
<p class="" data-start="4962" data-end="5034"><strong data-start="4962" data-end="4978">Performance:</strong> Trend-driven, with over 50M+ impressions within 2 weeks</p>
</li>
</ul>

<hr class="" data-start="5036" data-end="5039" />

<h4 class="" data-start="5041" data-end="5103"><strong data-start="5046" data-end="5103">Campaign: Festival Focus – Diwali Dhamaka with Meesho</strong></h4>
<ul data-start="5105" data-end="5333">
 	<li class="" data-start="5105" data-end="5136">
<p class="" data-start="5107" data-end="5136"><strong data-start="5107" data-end="5116">Time:</strong> Pre-Diwali Season</p>
</li>
 	<li class="" data-start="5137" data-end="5178">
<p class="" data-start="5139" data-end="5178"><strong data-start="5139" data-end="5152">Platform:</strong> YouTube, Moj, ShareChat</p>
</li>
 	<li class="" data-start="5179" data-end="5223">
<p class="" data-start="5181" data-end="5223"><a href="https://influencerhai.com/connect-with-authentic-influencers">Influencers:</a> Tier 2 festive creators</p>
</li>
 	<li class="" data-start="5224" data-end="5277">
<p class="" data-start="5226" data-end="5277"><strong data-start="5226" data-end="5238">Content:</strong> How to sell festive items via Meesho</p>
</li>
 	<li class="" data-start="5278" data-end="5333">
<p class="" data-start="5280" data-end="5333"><strong data-start="5280" data-end="5291">Impact:</strong> 2.3x spike in festive period app installs</p>
</li>
</ul>

<hr class="" data-start="5335" data-end="5338" />

<h2 class="" data-start="5340" data-end="5371"><strong data-start="5343" data-end="5371">Results of the Campaigns</strong></h2>
<div class="group pointer-events-none relative flex justify-center *:pointer-events-auto">

&nbsp;
<div class="tableContainer horzScrollShadows relative">
<table class="min-w-full" data-start="5373" data-end="5929">
<thead data-start="5373" data-end="5453">
<tr data-start="5373" data-end="5453">
<th data-start="5373" data-end="5405">Metric</th>
<th data-start="5405" data-end="5453">Performance</th>
</tr>
</thead>
<tbody data-start="5534" data-end="5929">
<tr data-start="5534" data-end="5613">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5534" data-end="5565"><strong data-start="5536" data-end="5553">App Downloads</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5565" data-end="5613">50M+ downloads by 2023</td>
</tr>
<tr data-start="5614" data-end="5692">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5614" data-end="5645"><strong data-start="5616" data-end="5634"><a href="https://influencerhai.com/the-complete-guide-for-influencer-marketing-in-2025">Influencer</a> ROI</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5645" data-end="5692">₹1 spent → ₹7.8 in attributed revenue</td>
</tr>
<tr data-start="5693" data-end="5771">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5693" data-end="5724"><strong data-start="5695" data-end="5721">Cost Per Install (CPI)</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5724" data-end="5771">38% lower than paid ads</td>
</tr>
<tr data-start="5772" data-end="5850">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5772" data-end="5803"><strong data-start="5774" data-end="5801">Content Engagement Rate</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5803" data-end="5850">Avg 6.2% on short-form videos</td>
</tr>
<tr data-start="5851" data-end="5929">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5851" data-end="5882"><strong data-start="5853" data-end="5876">YouTube Watch Hours</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="5882" data-end="5929">Grew 4x in regional channels</td>
</tr>
</tbody>
</table>
</div>
</div>

<hr class="" data-start="5931" data-end="5934" />

<h2 class="" data-start="5936" data-end="5965"><strong data-start="5939" data-end="5965">What Worked for Meesho</strong></h2>
<p class="" data-start="5967" data-end="6173">✅ <strong data-start="5969" data-end="5998">Regional Language Content</strong><br data-start="5998" data-end="6001" />✅ <strong data-start="6003" data-end="6038">Micro and Nano <a href="https://influencerhai.com/blog/top-10-education-influencers">Influencer</a> Focus</strong><br data-start="6038" data-end="6041" />✅ <strong data-start="6043" data-end="6077">User Education Through Content</strong><br data-start="6077" data-end="6080" />✅ <strong data-start="6082" data-end="6120">Emotional &amp; Practical Storytelling</strong><br data-start="6120" data-end="6123" />✅ <strong data-start="6125" data-end="6147">Platform Diversity</strong> (YouTube, ShareChat, Moj)</p>


<hr class="" data-start="6175" data-end="6178" />

<h2 class="" data-start="6180" data-end="6240"><strong data-start="6183" data-end="6240">What Brands Can Learn from Meesho (via InfluencerHai)</strong></h2>
<ul data-start="6242" data-end="6616">
 	<li class="" data-start="6242" data-end="6311">
<p class="" data-start="6244" data-end="6311"><strong data-start="6244" data-end="6273">Don’t just go big—go deep</strong>: Micro creators offer depth in trust.</p>
</li>
 	<li class="" data-start="6312" data-end="6390">
<p class="" data-start="6314" data-end="6390"><strong data-start="6314" data-end="6352">Focus on relatability, not glamour</strong>: Meesho succeeded with &#8220;real people.&#8221;</p>
</li>
 	<li class="" data-start="6391" data-end="6476">
<p class="" data-start="6393" data-end="6476"><strong data-start="6393" data-end="6434">Regional language = higher engagement</strong>: Speak the audience&#8217;s language—literally.</p>
</li>
 	<li class="" data-start="6477" data-end="6536">
<p class="" data-start="6479" data-end="6536"><strong data-start="6479" data-end="6506">Video-first always wins</strong>: Especially in Tier 2+ India.</p>
</li>
 	<li class="" data-start="6537" data-end="6616">
<p class="" data-start="6539" data-end="6616"><strong data-start="6539" data-end="6560">Retention &gt; Reach</strong>: Educated users brought repeat purchases and referrals.</p>
</li>
</ul>

<hr class="" data-start="6618" data-end="6621" />

<h2 class="" data-start="6623" data-end="6640"><strong data-start="6626" data-end="6640">Conclusion</strong></h2>
<p class="" data-start="6642" data-end="6899">Meesho&#8217;s influencer marketing campaign wasn’t just about brand promotion—it was about creating a <strong data-start="6739" data-end="6776">movement of financial empowerment</strong>. By trusting micro-influencers and prioritizing Bharat audiences, Meesho not only achieved virality but <strong data-start="6881" data-end="6898">changed lives</strong>.</p>
<p class="" data-start="6901" data-end="7098">At <strong data-start="6904" data-end="6921">InfluencerHai</strong>, we believe this model is the future of <a href="https://influencerhai.com/blog/travel-influencer-marketing-agency-in-india">influencer marketing in India</a>. Brands looking to reach the <strong data-start="7021" data-end="7043">next billion users</strong> must embrace hyperlocal <a href="https://influencerhai.com/blog/content-creators-vs-influencers-whats-the-difference">creators and regional content</a>.</p>


<hr class="" data-start="7100" data-end="7103" />

<h2 class="" data-start="7105" data-end="7151"><strong data-start="7108" data-end="7151">Want to Create a Meesho-Style Campaign?</strong></h2>
<p class="" data-start="7153" data-end="7274">👉 Contact <strong data-start="7164" data-end="7181">InfluencerHai</strong> to design your next <strong data-start="7202" data-end="7241">Tier 2 &amp; Tier 3 <a href="https://influencerhai.com/importance-of-influencer-marketing">influencer campaign</a></strong> tailored to your business goals.</p>
<p data-start="7153" data-end="7274"><strong>[wpforms id=&#8221;369&#8243;]</strong></p>]]></content:encoded>
					
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			</item>
		<item>
		<title>Case Study: How InfluencerHai Scaled a Fintech Brand with Finance Influencers</title>
		<link>https://influencerhai.com/blog/case-study-how-influencerhai-scaled-a-fintech-brand-with-finance-influencers</link>
					<comments>https://influencerhai.com/blog/case-study-how-influencerhai-scaled-a-fintech-brand-with-finance-influencers#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Fri, 18 Apr 2025 15:57:40 +0000</pubDate>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3533</guid>

					<description><![CDATA[🧾 Case Study: How InfluencerHai Scaled Finance Influencer Marketing for a Fintech Brand 🏢 Client Overview Brand Name: FinGenie (pseudonym)Industry: Fintech – Investment &#38; Mutual FundsTarget Audience: 18–35-year-old first-time investors in Tier 1 &#38; Tier 2 Indian citiesPlatform Goal: Drive app downloads and educate users on SIPs &#38; mutual funds 🎯 Objective To run a&#8230; <a class="more-link" href="https://influencerhai.com/blog/case-study-how-influencerhai-scaled-a-fintech-brand-with-finance-influencers">Continue reading <span class="screen-reader-text">Case Study: How InfluencerHai Scaled a Fintech Brand with Finance Influencers</span></a>]]></description>
										<content:encoded><![CDATA[<h1 data-start="212" data-end="307">🧾 <strong data-start="218" data-end="307">Case Study: How InfluencerHai Scaled Finance Influencer Marketing for a Fintech Brand</strong></h1>
<h3 class="" data-start="309" data-end="335">🏢 <strong data-start="316" data-end="335">Client Overview</strong></h3>
<p class="" data-start="336" data-end="598"><strong data-start="336" data-end="350">Brand Name</strong>: FinGenie (pseudonym)<br data-start="372" data-end="375" /><strong data-start="375" data-end="387">Industry</strong>: Fintech – Investment &amp; Mutual Funds<br data-start="424" data-end="427" /><strong data-start="427" data-end="446">Target Audience</strong>: 18–35-year-old first-time investors in Tier 1 &amp; Tier 2 Indian cities<br data-start="516" data-end="519" /><strong data-start="519" data-end="536">Platform Goal</strong>: Drive app downloads and educate users on SIPs &amp; mutual funds</p>


<hr class="" data-start="600" data-end="603" />

<h3 class="" data-start="605" data-end="625">🎯 <strong data-start="612" data-end="625">Objective</strong></h3>
<blockquote data-start="627" data-end="845">
<p class="" data-start="629" data-end="685">To run a high-impact <a href="https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study">influencer marketing campaign</a> that:</p>

<ul data-start="688" data-end="845">
 	<li class="" data-start="688" data-end="724">
<p class="" data-start="690" data-end="724">Builds trust among young investors</p>
</li>
 	<li class="" data-start="727" data-end="787">
<p class="" data-start="729" data-end="787">Drives app installs for FinGenie’s SIP investment platform</p>
</li>
 	<li class="" data-start="790" data-end="845">
<p class="" data-start="792" data-end="845">Promotes brand authority in the finance content space</p>
</li>
</ul>
</blockquote>

<hr class="" data-start="847" data-end="850" />

<h3 class="" data-start="852" data-end="884">🔍 <strong data-start="859" data-end="884">Challenges Identified</strong></h3>
<ul data-start="886" data-end="1073">
 	<li class="" data-start="886" data-end="952">
<p class="" data-start="888" data-end="952">Financial products are complex and require educational context</p>
</li>
 	<li class="" data-start="953" data-end="1021">
<p class="" data-start="955" data-end="1021">Low trust in traditional advertising among Gen Z and Millennials</p>
</li>
 	<li class="" data-start="1022" data-end="1073">
<p class="" data-start="1024" data-end="1073">Budget constraints with the need for <strong data-start="1061" data-end="1073">high ROI</strong></p>
</li>
</ul>

<hr class="" data-start="1075" data-end="1078" />

<h3 class="" data-start="1080" data-end="1125">🚀 <strong data-start="1087" data-end="1125">InfluencerHai’s Strategic Approach</strong></h3>
<h4 class="" data-start="1127" data-end="1169">✅ <strong data-start="1134" data-end="1169">1. Curated Influencer Selection</strong></h4>
<p class="" data-start="1170" data-end="1218">Handpicked <strong data-start="1181" data-end="1208">20+ finance influencers</strong> based on:</p>

<ul data-start="1219" data-end="1375">
 	<li class="" data-start="1219" data-end="1268">
<p class="" data-start="1221" data-end="1268">Niche relevance (mutual funds, SIPs, beginners)</p>
</li>
 	<li class="" data-start="1269" data-end="1298">
<p class="" data-start="1271" data-end="1298">Engagement rate (4.5% avg.)</p>
</li>
 	<li class="" data-start="1299" data-end="1327">
<p class="" data-start="1301" data-end="1327">Language (Hindi + English)</p>
</li>
 	<li class="" data-start="1328" data-end="1375">
<p class="" data-start="1330" data-end="1375">Platform presence (YouTube + Instagram Reels)</p>
</li>
</ul>
<h4 class="" data-start="1377" data-end="1413">✅ <strong data-start="1384" data-end="1413">2. Story-Driven Campaigns</strong></h4>
<p class="" data-start="1414" data-end="1459">Created <strong data-start="1422" data-end="1444">micro video series</strong> that included:</p>

<ul data-start="1460" data-end="1582">
 	<li class="" data-start="1460" data-end="1500">
<p class="" data-start="1462" data-end="1500">“Why You Should Start a SIP Before 30”</p>
</li>
 	<li class="" data-start="1501" data-end="1531">
<p class="" data-start="1503" data-end="1531">“5 Mutual Fund Myths Busted”</p>
</li>
 	<li class="" data-start="1532" data-end="1582">
<p class="" data-start="1534" data-end="1582">“How I Saved ₹5 Lakhs in 3 Years Using This App”</p>
</li>
</ul>
<h4 class="" data-start="1584" data-end="1625">✅ <strong data-start="1591" data-end="1625">3. Full-Funnel Conversion Flow</strong></h4>
<ul data-start="1626" data-end="1796">
 	<li class="" data-start="1626" data-end="1674">
<p class="" data-start="1628" data-end="1674"><strong data-start="1628" data-end="1642">Top funnel</strong>: YouTube explainers (long form)</p>
</li>
 	<li class="" data-start="1675" data-end="1722">
<p class="" data-start="1677" data-end="1722"><strong data-start="1677" data-end="1691">Mid funnel</strong>: Instagram reels with app demo</p>
</li>
 	<li class="" data-start="1723" data-end="1796">
<p class="" data-start="1725" data-end="1796"><strong data-start="1725" data-end="1742">Bottom funnel</strong>: Affiliate links + promo codes + influencer swipe-ups</p>
</li>
</ul>

<hr class="" data-start="1798" data-end="1801" />

<h3 class="" data-start="1803" data-end="1831">📈 <strong data-start="1810" data-end="1831">Results Delivered</strong></h3>
<div class="group pointer-events-none relative flex justify-center *:pointer-events-auto"><button class="hover:bg-token-main-surface-secondary text-token-text-secondary pointer-events-auto rounded-lg px-1 py-1 opacity-0 transition-opacity duration-200 group-focus-within:opacity-100 group-hover:opacity-100"></button>
<div class="tableContainer horzScrollShadows relative">
<table class="min-w-full" data-start="1833" data-end="2103">
<thead data-start="1833" data-end="1849">
<tr data-start="1833" data-end="1849">
<th data-start="1833" data-end="1839">KPI</th>
<th data-start="1839" data-end="1849">Metric</th>
</tr>
</thead>
<tbody data-start="1867" data-end="2103">
<tr data-start="1867" data-end="1902">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="1867" data-end="1885"><strong data-start="1869" data-end="1884">Total Reach</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="1885" data-end="1902">28.4 Million+</td>
</tr>
<tr data-start="1903" data-end="1933">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="1903" data-end="1925"><strong data-start="1905" data-end="1924">Engagement Rate</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="1925" data-end="1933">6.1%</td>
</tr>
<tr data-start="1934" data-end="1983">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="1934" data-end="1972"><strong data-start="1936" data-end="1971">App Downloads (via influencers)</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="1972" data-end="1983">62,000+</td>
</tr>
<tr data-start="1984" data-end="2014">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="1984" data-end="2006"><strong data-start="1986" data-end="2005">Conversion Rate</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2006" data-end="2014">8.2%</td>
</tr>
<tr data-start="2015" data-end="2053">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2015" data-end="2044"><strong data-start="2017" data-end="2043">Cost per Install (CPI)</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2044" data-end="2053">₹14.5</td>
</tr>
<tr data-start="2054" data-end="2103">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2054" data-end="2080"><strong data-start="2056" data-end="2079">Brand Recall Uplift</strong></td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2080" data-end="2103">+42% in A/B testing</td>
</tr>
</tbody>
</table>
</div>
</div>

<hr class="" data-start="2105" data-end="2108" />

<h3 class="" data-start="2110" data-end="2154">🧠 <strong data-start="2117" data-end="2154">Key Finance Influencers Onboarded</strong></h3>
<div class="group pointer-events-none relative flex justify-center *:pointer-events-auto"><button class="hover:bg-token-main-surface-secondary text-token-text-secondary pointer-events-auto rounded-lg px-1 py-1 opacity-0 transition-opacity duration-200 group-focus-within:opacity-100 group-hover:opacity-100"></button>
<div class="tableContainer horzScrollShadows relative">
<table class="min-w-full" data-start="2156" data-end="2533">
<thead data-start="2156" data-end="2200">
<tr data-start="2156" data-end="2200">
<th data-start="2156" data-end="2169">Influencer</th>
<th data-start="2169" data-end="2180">Platform</th>
<th data-start="2180" data-end="2188">Niche</th>
<th data-start="2188" data-end="2200">Language</th>
</tr>
</thead>
<tbody data-start="2247" data-end="2533">
<tr data-start="2247" data-end="2303">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2247" data-end="2268">@ca_rachana_ranade</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2268" data-end="2278">YouTube</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2278" data-end="2292">Stock + SIP</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2292" data-end="2303">English</td>
</tr>
<tr data-start="2304" data-end="2361">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2304" data-end="2325">@financewithsharan</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2325" data-end="2337">Instagram</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2337" data-end="2349">Budgeting</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2349" data-end="2361">Hinglish</td>
</tr>
<tr data-start="2362" data-end="2432">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2362" data-end="2381">@anushkarathod98</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2381" data-end="2403">YouTube &amp; Instagram</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2403" data-end="2421">Women + Finance</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2421" data-end="2432">English</td>
</tr>
<tr data-start="2433" data-end="2484">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2433" data-end="2446">@assetyogi</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2446" data-end="2456">YouTube</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2456" data-end="2475">Real estate + MF</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2475" data-end="2484">Hindi</td>
</tr>
<tr data-start="2485" data-end="2533">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2485" data-end="2498">@nehanagar</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2498" data-end="2510">Instagram</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2510" data-end="2524">Tax + Loans</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="2524" data-end="2533">Hindi</td>
</tr>
</tbody>
</table>
</div>
</div>

<hr class="" data-start="2535" data-end="2538" />

<h3 class="" data-start="2540" data-end="2569">🏁 <strong data-start="2547" data-end="2569">Client Testimonial</strong></h3>
<blockquote data-start="2571" data-end="2775">
<p class="" data-start="2573" data-end="2740">“InfluencerHai understood our campaign better than we did! The ROI, engagement, and influencer fit was spot on. We saw not just downloads — but active, engaged users.”</p>
<p class="" data-start="2747" data-end="2775">— <em data-start="2749" data-end="2775">Marketing Head, FinGenie</em></p>
</blockquote>

<hr class="" data-start="2777" data-end="2780" />

<h3 class="" data-start="2782" data-end="2846">📌 <strong data-start="2789" data-end="2846">Why Brands Choose InfluencerHai for Finance Campaigns</strong></h3>
<ul data-start="2848" data-end="2993">
 	<li class="" data-start="2848" data-end="2884">
<p class="" data-start="2850" data-end="2884">🎯 Data-driven influencer matching</p>
</li>
 	<li class="" data-start="2885" data-end="2919">
<p class="" data-start="2887" data-end="2919">🧩 End-to-end campaign execution</p>
</li>
 	<li class="" data-start="2920" data-end="2949">
<p class="" data-start="2922" data-end="2949">📊 Real-time ROI dashboards</p>
</li>
 	<li class="" data-start="2950" data-end="2993">
<p class="" data-start="2952" data-end="2993">🔒 Compliance with SEBI &amp; ASCI guidelines</p>
</li>
</ul>

<hr class="" data-start="2995" data-end="2998" />

<h2 class="" data-start="3000" data-end="3055">🔗 Ready to Launch Your Finance Influencer Campaign?</h2>
<p class="" data-start="3057" data-end="3191">📞 Book a Free Strategy Call<br data-start="3085" data-end="3088" />🌐 Visit <a class="" href="https://www.influencerhai.com" target="_new" rel="noopener" data-start="3097" data-end="3151">www.influencerhai.com</a><br data-start="3151" data-end="3154" />✉️ Contact: <a href="mailto:info@influencerhai.com">info@influencerhai.com</a></p>]]></content:encoded>
					
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		<title>Gearbest Influencer Marketing Case Study &#124; Boosting E-Commerce Sales Globally</title>
		<link>https://influencerhai.com/blog/gearbest-influencer-marketing-case-study</link>
					<comments>https://influencerhai.com/blog/gearbest-influencer-marketing-case-study#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Sun, 13 Apr 2025 13:52:46 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3496</guid>

					<description><![CDATA[Gearbest Influencer Marketing Case Study &#124; Boosting E-Commerce Sales Globally Introduction: Gearbest’s Mission and Market Gearbest is an international e-commerce platform that specializes in consumer electronics, smart gadgets, and tech accessories. Known for its affordable pricing and wide product range, Gearbest primarily targets young tech-savvy consumers across North America, Europe, Asia, and emerging markets. However,&#8230; <a class="more-link" href="https://influencerhai.com/blog/gearbest-influencer-marketing-case-study">Continue reading <span class="screen-reader-text">Gearbest Influencer Marketing Case Study &#124; Boosting E-Commerce Sales Globally</span></a>]]></description>
										<content:encoded><![CDATA[<h1 data-start="688" data-end="734"><strong>Gearbest Influencer Marketing Case Study | Boosting E-Commerce Sales Globally</strong></h1>
<figure id="attachment_3500" aria-describedby="caption-attachment-3500" style="width: 1024px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="size-full wp-image-3500" src="https://influencerhai.com/wp-content/uploads/2025/04/ChatGPT-Image-Apr-13-2025-07_16_51-PM.png" alt="Gearbest Influencer Marketing Case Study | Boosting E-Commerce Sales Globally" width="1024" height="1024" srcset="https://influencerhai.com/wp-content/uploads/2025/04/ChatGPT-Image-Apr-13-2025-07_16_51-PM.png 1024w, https://influencerhai.com/wp-content/uploads/2025/04/ChatGPT-Image-Apr-13-2025-07_16_51-PM-300x300.png 300w, https://influencerhai.com/wp-content/uploads/2025/04/ChatGPT-Image-Apr-13-2025-07_16_51-PM-150x150.png 150w, https://influencerhai.com/wp-content/uploads/2025/04/ChatGPT-Image-Apr-13-2025-07_16_51-PM-768x768.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-3500" class="wp-caption-text">Gearbest Influencer Marketing Case Study | Boosting E-Commerce Sales Globally, Gearbest Influencer Marketing, Gearbest Case Study, Influencer Campaign for E-Commerce, Tech Product Influencer Strategy, Global Influencer Campaign</figcaption></figure>
<h2 class="" data-start="688" data-end="734">Introduction: Gearbest’s Mission and Market</h2>
<p class="" data-start="736" data-end="1052"><strong data-start="736" data-end="748">Gearbest</strong> is an international e-commerce platform that specializes in <strong data-start="809" data-end="833">consumer electronics</strong>, <strong data-start="835" data-end="852">smart gadgets</strong>, and <strong data-start="858" data-end="878">tech accessories</strong>. Known for its <strong data-start="894" data-end="939">affordable pricing and wide product range</strong>, Gearbest primarily targets young tech-savvy consumers across North America, Europe, Asia, and emerging markets.</p>
<p class="" data-start="1054" data-end="1241">However, despite offering competitive pricing, <strong data-start="1101" data-end="1175">Gearbest faced tough competition from Amazon, Banggood, and Aliexpress</strong>, which had stronger brand awareness and trust in Western markets.</p>
<p class="" data-start="1243" data-end="1343"><a href="javascript:void(0)"></a>To overcome these challenges, Gearbest launched a global <strong data-start="1300" data-end="1333">influencer marketing campaign</strong> aimed at:</p>

<ul data-start="1344" data-end="1492">
 	<li class="" data-start="1344" data-end="1368">
<p class="" data-start="1346" data-end="1368">Increasing brand trust</p>
</li>
 	<li class="" data-start="1369" data-end="1402">
<p class="" data-start="1371" data-end="1402">Boosting traffic and conversion</p>
</li>
 	<li class="" data-start="1403" data-end="1433">
<p class="" data-start="1405" data-end="1433">Driving direct product sales</p>
</li>
 	<li class="" data-start="1434" data-end="1492">
<p class="" data-start="1436" data-end="1492">Engaging niche tech communities on YouTube and <a href="https://influencerhai.com/blog/instagram-rolls-out-new-features-in-dms">Instagram</a></p>
</li>
</ul>

<hr class="" data-start="1494" data-end="1497" />

<h2 class="" data-start="1499" data-end="1527">Objective of the Campaign</h2>
<p class="" data-start="1529" data-end="1548">Gearbest wanted to:</p>

<ul data-start="1549" data-end="1866">
 	<li class="" data-start="1549" data-end="1628">
<p class="" data-start="1551" data-end="1628">Increase <strong data-start="1560" data-end="1580">brand visibility</strong> in key markets (US, UK, India, Germany, Russia)</p>
</li>
 	<li class="" data-start="1629" data-end="1688">
<p class="" data-start="1631" data-end="1688">Partner with <strong data-start="1644" data-end="1688">tech </strong><a href="https://influencerhai.com/blog/top-10-yoga-influencers-in-india">YouTubers and Instagram influencers</a></p>
</li>
 	<li class="" data-start="1689" data-end="1788">
<p class="" data-start="1691" data-end="1788">Promote product categories like <strong data-start="1723" data-end="1788">smartwatches, drones, earbuds, fitness bands, and smartphones</strong></p>
</li>
 	<li class="" data-start="1789" data-end="1866">
<p class="" data-start="1791" data-end="1866">Drive <strong data-start="1797" data-end="1828">affiliate-based conversions</strong> with tracked links and discount codes</p>
</li>
</ul>

<hr class="" data-start="1868" data-end="1871" />

<h2 class="" data-start="1873" data-end="1905">Influencer Marketing Strategy</h2>
<h3 class="" data-start="1907" data-end="1929">1. Target Audience</h3>
<ul data-start="1931" data-end="2104">
 	<li class="" data-start="1931" data-end="1949">
<p class="" data-start="1933" data-end="1949">Age Group: 18–40</p>
</li>
 	<li class="" data-start="1950" data-end="2024">
<p class="" data-start="1952" data-end="2024">Interests: Tech reviews, unboxings, DIY, gaming gear, mobile accessories</p>
</li>
 	<li class="" data-start="2025" data-end="2104">
<p class="" data-start="2027" data-end="2104">Platforms: YouTube, <a href="https://influencerhai.com/blog/casestudy-instagram-is-the-best-platform-for-influencer-marketing">Instagram</a>, Facebook (secondary), Twitter (for engagement)</p>
</li>
</ul>
<h3 class="" data-start="2106" data-end="2142">2. Influencer Selection Criteria</h3>
<p class="" data-start="2144" data-end="2216">Gearbest collaborated with <strong data-start="2171" data-end="2205">mid-tier and micro-influencers</strong> known for:</p>

<ul data-start="2217" data-end="2342">
 	<li class="" data-start="2217" data-end="2245">
<p class="" data-start="2219" data-end="2245">High engagement (above 5%)</p>
</li>
 	<li class="" data-start="2246" data-end="2288">
<p class="" data-start="2248" data-end="2288">Niche authority (Tech/Gadgets/Unboxings)</p>
</li>
 	<li class="" data-start="2289" data-end="2342">
<p class="" data-start="2291" data-end="2342">English, Russian, Hindi, and Spanish language reach</p>
</li>
</ul>
<h3 class="" data-start="2344" data-end="2365">3. Platforms Used</h3>
<ul data-start="2367" data-end="2608">
 	<li class="" data-start="2367" data-end="2409">
<p class="" data-start="2369" data-end="2409"><strong data-start="2369" data-end="2380">YouTube</strong> for in-depth product reviews</p>
</li>
 	<li class="" data-start="2410" data-end="2473">
<p class="" data-start="2412" data-end="2473"><a href="https://influencerhai.com/blog/how-to-make-money-as-an-instagram-influencer">Instagram</a> for aesthetic product shots and story swipe-ups</p>
</li>
 	<li class="" data-start="2474" data-end="2545">
<p class="" data-start="2476" data-end="2545"><strong data-start="2476" data-end="2510"><a href="https://influencerhai.com/blog/affiliate-marketing-for-beginners-examples-how-to-get-started">Affiliate marketing</a> dashboards</strong> for tracking sales and commissions</p>
</li>
 	<li class="" data-start="2546" data-end="2608">
<p class="" data-start="2548" data-end="2608"><strong data-start="2548" data-end="2575">Giveaway collaborations</strong> to grow followers and engagement</p>
</li>
</ul>

<hr class="" data-start="2610" data-end="2613" />

<h2 class="" data-start="2615" data-end="2647">Execution: Campaign Structure</h2>
<h3 class="" data-start="2649" data-end="2677">Phase 1: Product Seeding</h3>
<ul data-start="2679" data-end="2938">
 	<li class="" data-start="2679" data-end="2802">
<p class="" data-start="2681" data-end="2802">Sent products like <strong data-start="2700" data-end="2715">TWS earbuds</strong>, <strong data-start="2717" data-end="2733">smartwatches</strong>, <strong data-start="2735" data-end="2749">projectors</strong>, and <strong data-start="2755" data-end="2772">vacuum robots</strong> to <a href="https://influencerhai.com/blog/top-instagram-influencers">100+ influencers</a> globally.</p>
</li>
 	<li class="" data-start="2803" data-end="2876">
<p class="" data-start="2805" data-end="2876"><a href="https://influencerhai.com/blog/know-how-influencers-increase-sales-of-your-beauty-products">Influencers reviewed and showcased the products</a> in real-world settings.</p>
</li>
 	<li class="" data-start="2877" data-end="2938">
<p class="" data-start="2879" data-end="2938">Personalized discount codes were provided for each creator.</p>
</li>
</ul>
<h3 class="" data-start="2940" data-end="2973">Phase 2: Affiliate Sales Push</h3>
<ul data-start="2975" data-end="3096">
 	<li class="" data-start="2975" data-end="3032">
<p class="" data-start="2977" data-end="3032"><a href="https://influencerhai.com/blog/state-of-beauty-influencer-marketing-agency">Influencers</a> shared <strong data-start="2996" data-end="3031">custom Gearbest affiliate links</strong>.</p>
</li>
 	<li class="" data-start="3033" data-end="3096">
<p class="" data-start="3035" data-end="3096">Commission-based incentives encouraged performance <a href="https://influencerhai.com/blog/influencer-marketing-faqs">marketing</a>.</p>
</li>
</ul>
<h3 class="" data-start="3098" data-end="3133">Phase 3: Campaign Amplification</h3>
<ul data-start="3135" data-end="3345">
 	<li class="" data-start="3135" data-end="3238">
<p class="" data-start="3137" data-end="3238">Collaborations with <strong data-start="3157" data-end="3185">Instagram carousel posts</strong>, <strong data-start="3187" data-end="3205">YouTube Shorts</strong>, and <strong data-start="3211" data-end="3237">Facebook gadget groups</strong>.</p>
</li>
 	<li class="" data-start="3239" data-end="3345">
<p class="" data-start="3241" data-end="3345">Some creators also ran <strong data-start="3264" data-end="3294">Gearbest product giveaways</strong>, asking followers to like, share, and tag friends.</p>
</li>
</ul>

<hr class="" data-start="3347" data-end="3350" />

<h2 class="" data-start="3352" data-end="3378">Results of the Campaign</h2>
<div class="pointer-events-none relative left-[50%]! flex w-[100cqw] translate-x-[-50%] justify-center *:pointer-events-auto">
<div class="tableContainer horzScrollShadows">
<table class="min-w-full" data-start="3380" data-end="3877">
<thead data-start="3380" data-end="3451">
<tr data-start="3380" data-end="3451">
<th data-start="3380" data-end="3409">Metric</th>
<th data-start="3409" data-end="3451">Result Achieved</th>
</tr>
</thead>
<tbody data-start="3523" data-end="3877">
<tr data-start="3523" data-end="3593">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3523" data-end="3551">YouTube Views Generated</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3551" data-end="3593">18 Million+ across 3 months</td>
</tr>
<tr data-start="3594" data-end="3664">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3594" data-end="3622">Instagram Reach</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3622" data-end="3664">6 Million+ organic impressions</td>
</tr>
<tr data-start="3665" data-end="3735">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3665" data-end="3693">Affiliate Conversions</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3693" data-end="3735">21,000+ purchases</td>
</tr>
<tr data-start="3736" data-end="3806">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3736" data-end="3764">ROI</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3764" data-end="3806">4.3X (for every $1 spent, $4.30 earned)</td>
</tr>
<tr data-start="3807" data-end="3877">
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3807" data-end="3835"><a href="https://influencerhai.com/influencers/category/vlogs-influencers">Influencer</a> Participation</td>
<td class="max-w-[calc(var(--thread-content-max-width)*2/3)]" data-start="3835" data-end="3877">130+ <a href="https://influencerhai.com/influencers/category/tech-influencers">influencers</a> in 12 countries</td>
</tr>
</tbody>
</table>
</div>
</div>

<hr class="" data-start="3879" data-end="3882" />

<h3 class="" data-start="3884" data-end="3911">Top Performing Creators</h3>
<ol data-start="3913" data-end="4346">
 	<li class="" data-start="3913" data-end="4048">
<p class="" data-start="3916" data-end="3942"><strong data-start="3916" data-end="3940">Techno Ruhez (India)</strong></p>

<ul data-start="3946" data-end="4048">
 	<li class="" data-start="3946" data-end="3967">
<p class="" data-start="3948" data-end="3967">Platform: YouTube</p>
</li>
 	<li class="" data-start="3971" data-end="4001">
<p class="" data-start="3973" data-end="4001">Content: Smartwatch Review</p>
</li>
 	<li class="" data-start="4005" data-end="4048">
<p class="" data-start="4007" data-end="4048">Result: 650K+ views, 3.2K affiliate sales</p>
</li>
</ul>
</li>
 	<li class="" data-start="4050" data-end="4202">
<p class="" data-start="4053" data-end="4078"><strong data-start="4053" data-end="4076">Jeremy Judkins (US)</strong></p>

<ul data-start="4082" data-end="4202">
 	<li class="" data-start="4082" data-end="4115">
<p class="" data-start="4084" data-end="4115">Platform: YouTube + Instagram</p>
</li>
 	<li class="" data-start="4119" data-end="4161">
<p class="" data-start="4121" data-end="4161">Content: Drone Unboxing &amp; First Flight</p>
</li>
 	<li class="" data-start="4165" data-end="4202">
<p class="" data-start="4167" data-end="4202">Result: Viral short with 1.2M views</p>
</li>
</ul>
</li>
 	<li class="" data-start="4204" data-end="4346">
<p class="" data-start="4207" data-end="4244"><strong data-start="4207" data-end="4242">El Profe de Tecnología (Mexico)</strong></p>

<ul data-start="4248" data-end="4346">
 	<li class="" data-start="4248" data-end="4269">
<p class="" data-start="4250" data-end="4269">Platform: YouTube</p>
</li>
 	<li class="" data-start="4273" data-end="4294">
<p class="" data-start="4275" data-end="4294">Language: Spanish</p>
</li>
 	<li class="" data-start="4298" data-end="4346">
<p class="" data-start="4300" data-end="4346">Result: Strong brand affinity in Latin America</p>
</li>
</ul>
</li>
</ol>

<hr class="" data-start="4348" data-end="4351" />

<h2 class="" data-start="4353" data-end="4369">Key Takeaways</h2>
<h3 class="" data-start="4371" data-end="4410">1. Influencer-Driven Trust Building</h3>
<p class="" data-start="4411" data-end="4594">Consumers are more likely to trust <a href="https://influencerhai.com/the-complete-guide-for-influencer-marketing-in-2025">influencer</a> reviews than ads. Gearbest used <a href="https://influencerhai.com/blog/top-10-beauty-influencers-in-india">influencer</a> credibility to <strong data-start="4515" data-end="4543">enhance brand legitimacy</strong>, especially in markets where they were less known.</p>

<h3 class="" data-start="4596" data-end="4637">2. Micro-Influencers Deliver High ROI</h3>
<p class="" data-start="4638" data-end="4772">Small <a href="https://influencerhai.com/blog/top-10-education-influencers">influencers with 50K–200K followers</a> generated <strong data-start="4690" data-end="4711">better engagement</strong> and more <strong data-start="4721" data-end="4742">qualified traffic</strong> compared to mega influencers.</p>

<h3 class="" data-start="4774" data-end="4809">3. Localized Content Works Best</h3>
<p class="" data-start="4810" data-end="4932"><a href="https://influencerhai.com/blog/top-10-instagram-influencers-in-bangalore">Influencers</a> speaking in regional languages (Spanish, Hindi, Russian) drove <strong data-start="4885" data-end="4910">localized conversions</strong> and <strong data-start="4915" data-end="4931">repeat sales</strong>.</p>

<h3 class="" data-start="4934" data-end="4981">4. Affiliate + Discount Model Boosted Sales</h3>
<p class="" data-start="4982" data-end="5084">Custom promo codes helped track influencer-wise performance and <strong data-start="5046" data-end="5083">triggered urgency in users to buy</strong>.</p>


<hr class="" data-start="5086" data-end="5089" />

<h2 class="" data-start="5091" data-end="5110">Challenges Faced</h2>
<ul data-start="5112" data-end="5419">
 	<li class="" data-start="5112" data-end="5216">
<p class="" data-start="5114" data-end="5216"><strong data-start="5114" data-end="5141">Product Delivery Delays</strong>: Some <a href="https://influencerhai.com/blog/top-10-lifestyle-influencers-in-india">influencers</a> received products late due to customs or courier issues.</p>
</li>
 	<li class="" data-start="5217" data-end="5320">
<p class="" data-start="5219" data-end="5320"><strong data-start="5219" data-end="5241">Content Compliance</strong>: A few creators didn’t follow disclosure rules which led to issues on YouTube.</p>
</li>
 	<li class="" data-start="5321" data-end="5419">
<p class="" data-start="5323" data-end="5419"><strong data-start="5323" data-end="5339">ROI Tracking</strong>: Initially, Gearbest lacked a streamlined tracking system across all platforms.</p>
</li>
</ul>

<hr class="" data-start="5421" data-end="5424" />

<h2 class="" data-start="5426" data-end="5450">Solutions Implemented</h2>
<ul data-start="5452" data-end="5657">
 	<li class="" data-start="5452" data-end="5515">
<p class="" data-start="5454" data-end="5515">Switched to <strong data-start="5466" data-end="5495">multi-country warehousing</strong> for faster shipping</p>
</li>
 	<li class="" data-start="5516" data-end="5587">
<p class="" data-start="5518" data-end="5587">Created a <strong data-start="5528" data-end="5560">creator onboarding guideline</strong> with clear do’s and don’ts</p>
</li>
 	<li class="" data-start="5588" data-end="5657">
<p class="" data-start="5590" data-end="5657">Integrated <strong data-start="5601" data-end="5632">UTM-based campaign tracking</strong> and affiliate dashboards</p>
</li>
</ul>

<hr class="" data-start="5659" data-end="5662" />

<h2 class="" data-start="5664" data-end="5733">Conclusion: Gearbest’s Influencer Model is Scalable and Profitable</h2>
<p class="" data-start="5735" data-end="5915">The campaign proved that <strong data-start="5760" data-end="5791">authentic influencer voices</strong> can drive significant traction for tech e-commerce brands. Gearbest’s move toward <strong data-start="5874" data-end="5904">community-driven marketing</strong> helped it:</p>

<ul data-start="5916" data-end="5993">
 	<li class="" data-start="5916" data-end="5935">
<p class="" data-start="5918" data-end="5935">Build recognition</p>
</li>
 	<li class="" data-start="5936" data-end="5965">
<p class="" data-start="5938" data-end="5965">Create buzz for new gadgets</p>
</li>
 	<li class="" data-start="5966" data-end="5993">
<p class="" data-start="5968" data-end="5993">Drive sales through trust</p>
</li>
</ul>
<p class="" data-start="5995" data-end="6121">By optimizing its <a href="https://influencerhai.com/blog/top-10-finance-influencers-in-india">influencer</a> pipeline, Gearbest created a <strong data-start="6053" data-end="6073">repeatable model</strong> for launching future campaigns with better ROI.</p>

<h2 class="" data-start="5101" data-end="5138"><strong>Benefits of Choosing InfluencerHai</strong></h2>
<p class="" data-start="681" data-end="951">In today’s digital-first world,<a href="https://influencerhai.com/"> <strong data-start="713" data-end="737">influencer marketing</strong></a> has become one of the most powerful tools for brand building and customer engagement. But choosing the right platform and the right influencers can make all the difference. That’s where <a href="https://influencerhai.com/"><strong data-start="924" data-end="941">InfluencerHai</strong></a> comes in.</p>
<p class="" data-start="953" data-end="1245"><strong data-start="953" data-end="970">InfluencerHai</strong> is a next-gen <a href="https://influencerhai.com/influencer-marketing-agency-in-hyderabad">influencer marketing platform that connects brands with top-tier content creators across India</a>. Whether you’re a startup or a large enterprise, InfluencerHai helps you <strong data-start="1153" data-end="1226">scale your campaigns, build authentic engagement, and grow your brand</strong> like never before.</p>


<hr class="" data-start="1247" data-end="1250" />

<h2 class="" data-start="1252" data-end="1287">Why Influencer Marketing Matters</h2>
<p class="" data-start="1289" data-end="1388">Before diving into how InfluencerHai helps, let’s understand why <a href="https://influencerhai.com/blog/political-influencer-marketing-agency-in-india">influencer marketing</a> is essential:</p>

<ul data-start="1390" data-end="1620">
 	<li class="" data-start="1390" data-end="1473">
<p class="" data-start="1392" data-end="1473"><strong data-start="1392" data-end="1445">92% of consumers trust </strong><a href="https://influencerhai.com/blog/top-digital-marketing-agency-in-india">influencer recommendations over brand advertisements</a></p>
</li>
 	<li class="" data-start="1474" data-end="1549">
<p class="" data-start="1476" data-end="1549"><strong data-start="1476" data-end="1518">Influencer content drives 11x more ROI</strong> than traditional digital ads</p>
</li>
 	<li class="" data-start="1550" data-end="1620">
<p class="" data-start="1552" data-end="1620"><strong data-start="1552" data-end="1568">Social proof</strong> builds trust and encourages more purchase decisions</p>
</li>
</ul>
<p class="" data-start="1622" data-end="1736">In short, <a href="https://influencerhai.com/blog/top-50-most-followed-instagram-accounts-in-2025">influencers speak directly to your audience — and InfluencerHai</a> ensures those voices work in your favor.</p>

<h2 class="" data-start="5101" data-end="5138">Benefits of Choosing InfluencerHai</h2>
<ul data-start="5140" data-end="5468">
 	<li class="" data-start="5140" data-end="5222">
<p class="" data-start="5142" data-end="5222">🛠️ <strong data-start="5146" data-end="5171">Tech-powered platform</strong><a href="https://influencerhai.com/blog/best-influencer-marketing-agency-and-platform-in-india"> for influencer</a> discovery and campaign management</p>
</li>
 	<li class="" data-start="5223" data-end="5291">
<p class="" data-start="5225" data-end="5291">💡 <strong data-start="5228" data-end="5257">Creative <a href="https://influencerhai.com/blog/election-campaign-strategy-2025">strategy support</a></strong> and ideation for every campaign</p>
</li>
 	<li class="" data-start="5292" data-end="5346">
<p class="" data-start="5294" data-end="5346">📊 <strong data-start="5297" data-end="5320">Analytics dashboard</strong> with detailed reporting</p>
</li>
 	<li class="" data-start="5347" data-end="5419">
<p class="" data-start="5349" data-end="5419">🤝 <strong data-start="5352" data-end="5377">End-to-end management</strong> — from <a href="https://influencerhai.com/blog/influencer-2-0-what-influencer-marketing-might-look-like-in-the-future">influencer</a> contracts to payments</p>
</li>
 	<li class="" data-start="5420" data-end="5468">
<p class="" data-start="5422" data-end="5468">🚀 <strong data-start="5425" data-end="5448">Proven track record</strong> across industries</p>
</li>
</ul>

<hr class="" data-start="5470" data-end="5473" />

<h2 class="" data-start="5475" data-end="5535">Final Thoughts: Let InfluencerHai Power Your Brand Growth</h2>
<p class="" data-start="5537" data-end="5632">InfluencerHai is not just another <a href="https://influencerhai.com/influencer-marketing-platforms">influencer marketing platform</a> — it’s your <strong data-start="5613" data-end="5631">growth partner</strong>.</p>
<p class="" data-start="5634" data-end="5715">With the right strategy, the right <a href="https://influencerhai.com/blog/how-to-find-the-right-influencer-for-your-brand">influencers</a>, and the right execution, you can:</p>

<ul data-start="5716" data-end="5830">
 	<li class="" data-start="5716" data-end="5741">
<p class="" data-start="5718" data-end="5741">Build brand authority</p>
</li>
 	<li class="" data-start="5742" data-end="5783">
<p class="" data-start="5744" data-end="5783">Engage <a href="https://influencerhai.com/blog/how-to-find-target-audience-for-your-brand">target audiences</a> authentically</p>
</li>
 	<li class="" data-start="5784" data-end="5830">
<p class="" data-start="5786" data-end="5830">Boost conversions with trust and credibility</p>
</li>
</ul>
<p class="" data-start="5832" data-end="5921">Ready to grow your brand?<br data-start="5857" data-end="5860" /><strong data-start="5860" data-end="5921">👉 Join <a href="https://influencerhai.com/blog/10-reason-why-micro-influencer-marketing-is-future">InfluencerHai</a> today and make your brand go viral!</strong></p>
<p data-start="5832" data-end="5921">[wpforms id=&#8221;369&#8243;]</p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<title>CaseStudy: Lapcare&#8217;s Keyboard, Mouse, and Neckband Promotion</title>
		<link>https://influencerhai.com/blog/lapcare-influencer-marketing-campaign-casestudy</link>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Wed, 29 Mar 2023 13:43:16 +0000</pubDate>
				<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3087</guid>

					<description><![CDATA[influencerhai.com/ is an influencer marketing agency that connects brands with social media influencers to create effective marketing campaigns. Recently, we collaborated with Lapcare, a leading tech accessories brand, to promote their gaming keyboard, mouse, and neckband.  Our strategy was to work with three Instagram influencers &#8211; Shubham, Shubham(Techifrank), and Arnab Biswas &#8211; to create engaging&#8230; <a class="more-link" href="https://influencerhai.com/blog/lapcare-influencer-marketing-campaign-casestudy">Continue reading <span class="screen-reader-text">CaseStudy: Lapcare&#8217;s Keyboard, Mouse, and Neckband Promotion</span></a>]]></description>
										<content:encoded><![CDATA[<span data-preserver-spaces="true">influencerhai.com/ is an <a href="https://influencerhai.com/blog/best-influencer-marketing-agency-in-2026-2">influencer marketing agency</a> that connects brands with social media influencers to create effective marketing campaigns. Recently, we collaborated with Lapcare, a leading tech accessories brand, to promote their gaming keyboard, mouse, and neckband. </span>

<span data-preserver-spaces="true">Our strategy was to work with three Instagram influencers &#8211; Shubham, Shubham(Techifrank), and Arnab Biswas &#8211; to create engaging content that would reach their combined audience of over 154,000 followers.</span>
<h2><span data-preserver-spaces="true">The Brief:</span></h2>
<span data-preserver-spaces="true">Lapcare wanted to promote its gaming keyboard, mouse, and neckband through an <a href="https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study">influencer marketing campaign</a>. The objective was to create buzz around the products and increase sales on the brand&#8217;s e-commerce website. Lapcare also wanted to highlight the key features of its products and showcase their suitability for gaming enthusiasts.</span>
<h2><span data-preserver-spaces="true">The Strategy:</span></h2>
<span data-preserver-spaces="true">We <a href="https://influencerhai.com/barter-collaboration-with-influencer">collaborated with three Instagram influencers</a> &#8211; Shubham, Shubham(Techifrank), and Arnab Biswas &#8211; with a large following in the gaming community. Our strategy was to create content to engage their followers and encourage them to purchase the products at the Lapcare e-commerce website.</span>

<span data-preserver-spaces="true">We&#8217;ve provided influencers with a gaming Keyboard, Mouse, and neckband to use and review in their content. They were asked to create posts highlighting the products&#8217; features and their personal experience while using them. The posts were to include a call-to-action that encouraged their followers to visit the Lapcare website and purchase the products.</span>
<h2><span data-preserver-spaces="true">The Lapcare Campaign:</span></h2>
<span data-preserver-spaces="true">Shubham, Shubham(Techifrank), and Arnab Biswas created posts and stories showcasing the Lapcare gaming keyboard, mouse, and neckband. They highlighted the key features of the products, such as the ergonomic design, adjustable DPI, and noise-canceling microphones. They also shared their personal experience using the products while playing their favorite games.</span>

<strong><span data-preserver-spaces="true">Execution</span></strong><span data-preserver-spaces="true">:</span>

<span data-preserver-spaces="true">Techifrank and Arnab Biswas created multiple posts on their Instagram accounts promoting Lapcare&#8217;s gaming peripherals. They used the products while playing their favorite games and demonstrated the features of each product in their posts. They also included a call-to-action in their posts, encouraging their followers to visit Lapcare&#8217;s e-commerce website and purchase.</span>

<span data-preserver-spaces="true">The content created by the influencers was highly engaging and generated a lot of interest among their followers. The posts received high engagement, including likes, comments, and shares. The <a href="https://influencerhai.com/blog/top-50-most-followed-instagram-accounts-in-2025">influencers also used relevant hashtags and tagged Lapcare&#8217;s official Instagram account</a> to increase visibility and reach.</span>

<strong><span data-preserver-spaces="true">Results</span></strong><span data-preserver-spaces="true">:</span>

<span data-preserver-spaces="true">The ad campaign was a huge success, achieving all the objectives set by the brand. The collaboration with Techifrank and Arnab Biswas helped Lapcare to reach a wider audience and generate more interest in their gaming peripherals. The campaign generated over 21,000 impressions, resulting in a significant increase in website traffic and sales.</span>

<span data-preserver-spaces="true">The engagement rate for the posts created by the influencers was also very high, with an average of 10% for each post. The campaign also helped to improve brand reputation and perception, with many followers commenting on the high quality and features of Lapcare&#8217;s gaming peripherals.</span>
<h2><span data-preserver-spaces="true">Conclusion</span></h2>
<span data-preserver-spaces="true">The ad campaign for Lapcare with Shubham, Techifrank and Arnab Biswas was a huge success, achieving all the objectives set by the brand.</span>]]></content:encoded>
					
		
		
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		<title>Case Study: BBLUNT Shampoo and Conditioner Promotion</title>
		<link>https://influencerhai.com/blog/bblunt</link>
					<comments>https://influencerhai.com/blog/bblunt#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Mon, 27 Mar 2023 10:50:46 +0000</pubDate>
				<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3069</guid>

					<description><![CDATA[influencerhai.com/ is a leading influencer marketing agency specializing in creating and executing brand social media campaigns. Recently, we ran a successful ad campaign for BBLUNT, a famous haircare brand, with Instagram influencer &#34;Divya.&#34; The campaign aimed to promote BBLUNT&apos;s anti-hair fall shampoo and conditioner to Divya&apos;s audience on Instagram. Campaign Goals The campaign aimed to&#8230; <a class="more-link" href="https://influencerhai.com/blog/bblunt">Continue reading <span class="screen-reader-text">Case Study: BBLUNT Shampoo and Conditioner Promotion</span></a>]]></description>
										<content:encoded><![CDATA[<span data-preserver-spaces="true">influencerhai.com/ is a leading <a href="https://influencerhai.com/blog/best-influencer-marketing-agency-in-2026-2">influencer marketing agency</a> specializing in creating and executing brand social media campaigns. Recently, we ran a successful ad campaign for BBLUNT, a famous haircare brand, with Instagram influencer &quot;Divya.&quot; The campaign aimed to promote BBLUNT&apos;s anti-hair fall shampoo and conditioner to Divya&apos;s audience on Instagram.</span>
<h2>Campaign Goals</h2>
<span data-preserver-spaces="true">The campaign aimed to increase brand awareness and drive sales of BBLUNT&#8217;s anti-hair fall shampoo and conditioner. The campaign was designed to showcase the product&#8217;s unique features and benefits to Divya&#8217;s followers interested in beauty and personal care products.</span>
<h2>Campaign Strategy</h2>
<span data-preserver-spaces="true">To achieve the campaign goals, we collaborated with Divya, a famous <a href="https://influencerhai.com/blog/top-50-most-followed-instagram-accounts-in-2025">Instagram influencer with over 94k followers</a>. We selected her because of her high engagement rate and her followers&#8217; interest in beauty and personal care products. </span>

<span data-preserver-spaces="true">We delivered the campaign through an Instagram reel video that showcased Divya using BBLUNT&#8217;s anti-hair fall shampoo and conditioner and highlighting its unique features.</span>
<h2>Campaign Execution</h2>
<span data-preserver-spaces="true">In the video, Divya was provided with BBLUNT&#8217;s anti-hair fall shampoo and conditioner to use and review. She was instructed to create a reel video showcasing the product&#8217;s features and benefits. The video was shot in her room, and Divya used BBLUNT&#8217;s anti-hair fall shampoo and conditioner and delivered the message. The video was edited and uploaded to Divya&#8217;s Instagram handle, and we promoted it using paid collaboration with her.</span>
<h3>Campaign Results</h3>
<span data-preserver-spaces="true">The campaign was hugely successful, with over 50k+ views and over 250 likes on the video. The video was well received by Divya&#8217;s followers, who appreciated the product&#8217;s unique features and benefits. The campaign also increased sales of BBLUNT&#8217;s anti-hair fall shampoo and conditioner, as many of Divya&#8217;s followers purchased the product after watching the video.</span>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CqIX_BvDKyD/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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&nbsp;
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CqIX_BvDKyD/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by DIVYA MALIK (@_divya_hairjourney)</a></p>

</div></blockquote>
<script async src="//www.instagram.com/embed.js"></script>
<h2><span data-preserver-spaces="true">Conclusion</span></h2>
<span data-preserver-spaces="true">The BBLUNT anti-hair fall shampoo and conditioner campaign successfully collaborated with influencerhai.com/, BBLUNT, and Divya. By leveraging the power of <a href="https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study">influencer marketing</a> and social media, we were able to reach a large audience and drive sales for our client. We look forward to working on similar campaigns in the future and helping our clients achieve their marketing goals.</span>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<title>Case Study: Carlton London Store Promotion</title>
		<link>https://influencerhai.com/blog/case-study-carlton-london</link>
					<comments>https://influencerhai.com/blog/case-study-carlton-london#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Fri, 24 Mar 2023 12:35:20 +0000</pubDate>
				<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3046</guid>

					<description><![CDATA[As an Influencer Marketing agency, influencerhai.com/ specializes in crafting effective campaigns that generate awareness and drive sales for brands. This case study will showcase our successful campaign with Carlton London, featuring Instagram influencer Shivanshi. Challenge: Carlton London, a renowned fashion brand, approached us to create an engaging ad campaign for their store in Ambience Mall,&#8230; <a class="more-link" href="https://influencerhai.com/blog/case-study-carlton-london">Continue reading <span class="screen-reader-text">Case Study: Carlton London Store Promotion</span></a>]]></description>
										<content:encoded><![CDATA[As an <a href="https://influencerhai.com/blog/best-influencer-marketing-agency-in-2026-2">Influencer Marketing agency</a>, influencerhai.com/ specializes in crafting effective campaigns that generate awareness and drive sales for brands. This case study will showcase our successful campaign with Carlton London, featuring Instagram influencer Shivanshi.
<h3>Challenge:</h3>
Carlton London, a renowned fashion brand, approached us to create an engaging ad campaign for their store in Ambience Mall, Gurgaon. The <a href="https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study">campaign&#8217;s primary objective was to promote</a> the store and showcase its latest collection of products. The brand wanted to leverage the power of social media influencers to create buzz around its store and attract footfall.
<h3>Solution:</h3>
After analyzing the requirements and understanding the brand&#8217;s <a href="https://influencerhai.com/blog/how-to-find-target-audience">target audience</a>, we collaborated with Instagram influencer Shivanshi. Shivanshi&#8217;s profile aligned well with the brand&#8217;s aesthetic, and her follower base consisted of young and trendy individuals interested in fashion and lifestyle.

We formulated a strategy to create a video campaign featuring Shivanshi visiting the Carlton London store in Ambience Mall, Gurgaon. The video would showcase Shivanshi promoting the store and highlighting the latest collection of products one by one while mentioning their prices in captions.
<h3>Execution:</h3>
Our team collaborated with Shivanshi to create an engaging script highlighting the brand&#8217;s key features and products. We gave her creative direction and shot the entire video inside the Carlton London store in Ambience Mall, Gurgaon.

Shivanshi appealingly showcased the products, highlighting their unique features and benefits. She also provided a personal touch to the video by sharing her experience of shopping at the Carlton London store and how she enjoyed the shopping experience.

Considering the audience&#8217;s short attention span, the video was edited into a 30-second reel format. The video was then shared on Shivanshi&#8217;s Instagram profile, along with relevant hashtags and tags to reach a broader audience.
<blockquote class="instagram-media instagram-media2" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CqHsbLFj4hG/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this <a href="https://influencerhai.com/blog/create-instagram-posts-to-become-a-successful-influencer">post on Instagram</a></div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CqHsbLFj4hG/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by shivanshi💗 (@shividutta_31)</a></p>

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<script async src="//www.instagram.com/embed.js"></script>
<h3>Results:</h3>
The campaign generated impressive results, with the video receiving over 100k+ views and 4.5k likes within the first week of its launch. The campaign created a buzz around the Carlton London store in Ambience Mall, Gurgaon, and attracted many footfalls. The brand received positive feedback from customers who visited the store after seeing the campaign.
<h2>Conclusion:</h2>
Our campaign with Carlton London featuring Instagram influencer Shivanshi was a huge success. The video generated significant engagement on <a href="https://influencerhai.com/blog/improve-your-social-media-presence">social media</a>, attracting many potential customers to the brand&apos;s store. At influencerhai.com/, we are committed to creating effective campaigns that help brands achieve their <a href="https://influencerhai.com/blog/best-influencer-marketing-agency-and-platform-in-india">marketing</a> objectives and drive sales.]]></content:encoded>
					
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		<title>CaseStudy: Manasik Perfume Promotion</title>
		<link>https://influencerhai.com/blog/casestudy-manasik-perfume-promotion</link>
					<comments>https://influencerhai.com/blog/casestudy-manasik-perfume-promotion#respond</comments>
		
		<dc:creator><![CDATA[rgadmin]]></dc:creator>
		<pubDate>Fri, 24 Mar 2023 08:32:35 +0000</pubDate>
				<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://influencerhai.com/?p=3034</guid>

					<description><![CDATA[influencerhai.com/ is an influencer marketing agency that connects brands with the right influencers to promote their products and services. Recently, we ran an ad campaign for the Manasik Perfume with the famous Instagram influencer Rinkle Gonsalves.  We&#8217;ll highlight the campaign&#8217;s objectives, strategies, and results. Campaign Objectives: The Manasik Perfume brand wanted to increase its awareness and sales by reaching a&#8230; <a class="more-link" href="https://influencerhai.com/blog/casestudy-manasik-perfume-promotion">Continue reading <span class="screen-reader-text">CaseStudy: Manasik Perfume Promotion</span></a>]]></description>
										<content:encoded><![CDATA[<span data-preserver-spaces="true">influencerhai.com/ is an <a href="https://influencerhai.com/blog/best-influencer-marketing-agency-in-2026-2">influencer marketing agency</a> that connects brands with the right influencers to promote their products and services. Recently, we ran an ad campaign for the </span><strong><span data-preserver-spaces="true">Manasik Perfume</span></strong><span data-preserver-spaces="true"> with the famous Instagram influencer </span><strong><span data-preserver-spaces="true">Rinkle Gonsalves</span></strong><span data-preserver-spaces="true">. </span>

<span data-preserver-spaces="true">We&#8217;ll highlight the campaign&#8217;s objectives, strategies, and results.</span>
<h3><span data-preserver-spaces="true">Campaign Objectives:</span></h3>
<span data-preserver-spaces="true">The </span><strong><span data-preserver-spaces="true">Manasik Perfume</span></strong><span data-preserver-spaces="true"> brand wanted to increase its awareness and sales by reaching a wider audience through <a href="https://influencerhai.com/blog/cred-influencer-marketing-case-study">influencer marketing</a>. They specifically wanted to target young women interested in traditional clothing and jewelry.</span>

<span data-preserver-spaces="true">The brand&#8217;s requirements were for the influencer to showcase the perfume while walking around in a traditional outfit and jewelry in an outdoor location.</span>
<h3><span data-preserver-spaces="true">Campaign Strategy:</span></h3>
<span data-preserver-spaces="true">We identified Rinkle Gonsalves as the ideal influencer to achieve the campaign objectives. Rinkle is a famous <a href="https://influencerhai.com/blog/top-50-most-followed-instagram-accounts-in-2025">Instagram influencer with a significant following</a> of young women interested in traditional clothing and jewelry. </span>

<span data-preserver-spaces="true">We then worked with Rinkle to develop a content strategy to resonate with her followers and showcase the Manasik Perfume brand in the best possible light. </span><span data-preserver-spaces="true">Rinkle shot the ad campaign in an outdoor location wearing a beautiful traditional outfit and jewelry per the brand&#8217;s requirements, highlighted the perfume&#8217;s unique scent, and shared her experience using it. </span>

<span data-preserver-spaces="true">The content was visually appealing, and Rinkle&#8217;s engaging personality helped connect her followers and drive interest in the product.</span>
<h3><span data-preserver-spaces="true">Results:</span></h3>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/Couc1asA1u-/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/Couc1asA1u-/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Rinkle Gonsalves (@rinkle_gonsalves)</a></p>

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<script async src="//www.instagram.com/embed.js"></script>

<span data-preserver-spaces="true">The ad campaign was a huge success, with over 326,000 views and 10,000 likes on Instagram. The influencer&#8217;s followers showed a high level of engagement with the content, with many comments and questions about the perfume and where to buy it. </span>

<span data-preserver-spaces="true">The brand&#8217;s website saw a significant increase in traffic during the campaign period, with a 15% increase in sales of Manasik Perfume.</span>
<h2><span data-preserver-spaces="true">Conclusion:</span></h2>
<span data-preserver-spaces="true">influencerhai.com/ was able to help the Manasik Perfume brand achieve its objectives through our <a href="https://influencerhai.com/blog/kuku-fm-influencer-marketing-case-study">influencer marketing campaign</a> with Rinkle Gonsalves. By leveraging the influencer&#8217;s large following and authentic voice, we were able to increase brand awareness, drive engagement and increase sales. We look forward to creating more successful campaigns like this for our clients; feel free to contact us!</span>

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