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Case Study: BBLUNT Shampoo and Conditioner Promotion is a leading influencer marketing agency specializing in creating and executing brand social media campaigns. Recently, we ran a successful ad campaign for BBLUNT, a famous haircare brand, with Instagram influencer “Divya.” The campaign aimed to promote BBLUNT’s anti-hair fall shampoo and conditioner to Divya’s audience on Instagram.

Campaign Goals

The campaign aimed to increase brand awareness and drive sales of BBLUNT’s anti-hair fall shampoo and conditioner. The campaign was designed to showcase the product’s unique features and benefits to Divya’s followers interested in beauty and personal care products.

Campaign Strategy

To achieve the campaign goals, we collaborated with Divya, a famous Instagram influencer with over 94k followers. We selected her because of her high engagement rate and her followers’ interest in beauty and personal care products. 

We delivered the campaign through an Instagram reel video that showcased Divya using BBLUNT’s anti-hair fall shampoo and conditioner and highlighting its unique features.

Campaign Execution

In the video, Divya was provided with BBLUNT’s anti-hair fall shampoo and conditioner to use and review. She was instructed to create a reel video showcasing the product’s features and benefits. The video was shot in her room, and Divya used BBLUNT’s anti-hair fall shampoo and conditioner and delivered the message. The video was edited and uploaded to Divya’s Instagram handle, and we promoted it using paid collaboration with her.

Campaign Results

The campaign was hugely successful, with over 50k+ views and over 250 likes on the video. The video was well received by Divya’s followers, who appreciated the product’s unique features and benefits. The campaign also increased sales of BBLUNT’s anti-hair fall shampoo and conditioner, as many of Divya’s followers purchased the product after watching the video.


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A post shared by DIVYA MALIK (@_divya_hairjourney)


The BBLUNT anti-hair fall shampoo and conditioner campaign successfully collaborated with, BBLUNT, and Divya. By leveraging the power of influencer marketing and social media, we were able to reach a large audience and drive sales for our client. We look forward to working on similar campaigns in the future and helping our clients achieve their marketing goals.

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