Case Study: How InfluencerHai Scaled Finance Influencer Marketing for a Fintech Brand
Client Overview
Brand Name: FinGenie (pseudonym)
Industry: Fintech – Investment & Mutual Funds
Target Audience: 18–35-year-old first-time investors in Tier 1 & Tier 2 Indian cities
Platform Goal: Drive app downloads and educate users on SIPs & mutual funds
Objective
To run a high-impact influencer marketing campaign that:
Builds trust among young investors
Drives app installs for FinGenie’s SIP investment platform
Promotes brand authority in the finance content space
Challenges Identified
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Financial products are complex and require educational context
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Low trust in traditional advertising among Gen Z and Millennials
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Budget constraints with the need for high ROI
InfluencerHai’s Strategic Approach
1. Curated Influencer Selection
Handpicked 20+ finance influencers based on:
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Niche relevance (mutual funds, SIPs, beginners)
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Engagement rate (4.5% avg.)
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Language (Hindi + English)
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Platform presence (YouTube + Instagram Reels)
2. Story-Driven Campaigns
Created micro video series that included:
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“Why You Should Start a SIP Before 30”
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“5 Mutual Fund Myths Busted”
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“How I Saved ₹5 Lakhs in 3 Years Using This App”
3. Full-Funnel Conversion Flow
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Top funnel: YouTube explainers (long form)
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Mid funnel: Instagram reels with app demo
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Bottom funnel: Affiliate links + promo codes + influencer swipe-ups
Results Delivered
| KPI | Metric |
|---|---|
| Total Reach | 28.4 Million+ |
| Engagement Rate | 6.1% |
| App Downloads (via influencers) | 62,000+ |
| Conversion Rate | 8.2% |
| Cost per Install (CPI) | ₹14.5 |
| Brand Recall Uplift | +42% in A/B testing |
Key Finance Influencers Onboarded
| Influencer | Platform | Niche | Language |
|---|---|---|---|
| @ca_rachana_ranade | YouTube | Stock + SIP | English |
| @financewithsharan | Budgeting | Hinglish | |
| @anushkarathod98 | YouTube & Instagram | Women + Finance | English |
| @assetyogi | YouTube | Real estate + MF | Hindi |
| @nehanagar | Tax + Loans | Hindi |
Client Testimonial
“InfluencerHai understood our campaign better than we did! The ROI, engagement, and influencer fit was spot on. We saw not just downloads — but active, engaged users.”
— Marketing Head, FinGenie
Why Brands Choose InfluencerHai for Finance Campaigns
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Data-driven influencer matching
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End-to-end campaign execution -
Real-time ROI dashboards -
Compliance with SEBI & ASCI guidelines
Ready to Launch Your Finance Influencer Campaign?
Book a Free Strategy Call
Visit www.influencerhai.com
Contact: info@influencerhai.com
