Tiktok Increased the character limit for captions up to 2200 it was 300 earlier. It will allow users to describe the content in more detail and promote engagement – and could strengthen TikTok as a search app.
The further development of TikTok is taking its course: There is a fundamental change in the entertainment app that should be of most significant relevance for creators. The character limit for the video descriptions has been increased. Instead of limiting to 300 characters, creators will use up to 2,200 characters in the future. This development also takes into account the fact that users are increasingly using TikTok for search queries.
A new character limit for captions on TikTok could optimize in-app search.
Social media expert says on Twitter TikTok’s announcement about character limit change. He explains that this was initially 150 characters before, later raised to 300. Now the first creators can significantly add more text in the captions.
This limit change increases engagement; Tiktok offers creators more space to express their creations, use relevant hashtags, or mention accounts. TikTok could recommend the videos even better. In addition, users can search for content that is more accessible.
In recent weeks, TikTok has also adapted some features in the app so that the search functions are prominently displayed. One of the more recent tests also shows a direct link to the in-app search for a specific keyword directly in the comments as soon as users mention a topic keyword in the comment section.
Users should be aware of problems with search results.
There is a fundamental problem in search and information efforts on the platform: A lot of the content that appears in the top search results contains misinformation, and some are very dangerous.
If you search via TikTok, you should check the results for their credibility and use trustworthy sources. It applies to search results in general but should be particularly important on TikTok, as the app still has hardly any checking mechanisms for a search context that work comprehensively.
However, the increased character limit could reveal more context for searchers as well as TikTok in the future – and also help the AI-supported mechanisms of the app to recognize questionable content and, if necessary, to provide it with a warning.