🧾 Case Study: How InfluencerHai Scaled Finance Influencer Marketing for a Fintech Brand

🏢 Client Overview

Brand Name: FinGenie (pseudonym)
Industry: Fintech – Investment & Mutual Funds
Target Audience: 18–35-year-old first-time investors in Tier 1 & Tier 2 Indian cities
Platform Goal: Drive app downloads and educate users on SIPs & mutual funds

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🎯 Objective

To run a high-impact influencer marketing campaign that:

• Builds trust among young investors

• Drives app installs for FinGenie’s SIP investment platform

• Promotes brand authority in the finance content space

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🔍 Challenges Identified

• Financial products are complex and require educational context

• Low trust in traditional advertising among Gen Z and Millennials

• Budget constraints with the need for high ROI

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🚀 InfluencerHai’s Strategic Approach

✅ 1. Curated Influencer Selection

Handpicked 20+ finance influencers based on:

• Niche relevance (mutual funds, SIPs, beginners)

• Engagement rate (4.5% avg.)

• Language (Hindi + English)

• Platform presence (YouTube + Instagram Reels)

✅ 2. Story-Driven Campaigns

Created micro video series that included:

• “Why You Should Start a SIP Before 30”

• “5 Mutual Fund Myths Busted”

• “How I Saved ₹5 Lakhs in 3 Years Using This App”

✅ 3. Full-Funnel Conversion Flow

• Top funnel: YouTube explainers (long form)

• Mid funnel: Instagram reels with app demo

• Bottom funnel: Affiliate links + promo codes + influencer swipe-ups

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📈 Results Delivered

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🧠 Key Finance Influencers Onboarded

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🏁 Client Testimonial

“InfluencerHai understood our campaign better than we did! The ROI, engagement, and influencer fit was spot on. We saw not just downloads — but active, engaged users.”

— Marketing Head, FinGenie

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📌 Why Brands Choose InfluencerHai for Finance Campaigns

• 🎯 Data-driven influencer matching

• 🧩 End-to-end campaign execution

• 📊 Real-time ROI dashboards

• 🔒 Compliance with SEBI & ASCI guidelines

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🔗 Ready to Launch Your Finance Influencer Campaign?

📞 Book a Free Strategy Call
🌐 Visit www.influencerhai.com
✉️ Contact: info@influencerhai.com