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Content Creators Vs. Influencers – What’s the Difference?

While it may seem like content creators and influencers are quite similar or even identical, the main difference lies in the intent behind their work.

What does a content creator do?

The content creator or digital creator creates content. They create videos, photos, graphics, information resources, blogs, etc., and publish them on various social media channels like Instagram, Youtube, Snapchat, their website, and more. Content creators focus on content creation that their followers like a day in the life, tips, tutorials, beautiful photos, and videos.

Creators create high-quality and professional content. The creation of content is the sole goal of content creators. That’s why they tend to attract highly engaged audiences.

What does an influencer do?

Influencers are social media personalities who influence their followers to do or buy something based on their preferences.

For example, Fitness Influencers share the protein shakes and sportswear they prefer. Beauty Influencers collab with beauty product manufacturers and ask followers to purchase the product or services they suggest and receive the affiliation amount of everything that their followers buy. Fashion Influencer posts photos by tagging each brand they’re affiliated with. Influencers simply share the way they live their lives and promote the products and services they use along the way.

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