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What are the Influencer & their Types

If you’re in social media marketing, you already know what an influencer is. There’s a good chance you’ve heard the term “influencer” thrown around more than once in the last year. If you’ve spent time on social media over the last decade, you probably already know what an influencer is.

You’ve probably heard the term “influencer” thrown around more than once last year. If you’ve spent time on social media over the last decade, you probably already know what an influencer is.

Influencers have a large audience and can persuade others to buy products or services by posting content about them on their social media channels. They can be celebrities, Nano. Micro-influencers with small followings use their accounts as an opportunity to promote brands they love. Influencers can also be content creators (such as bloggers) who create original content and works with big brands looking for exposure to the original content creator. Using paid promotions or affiliate marketing schemes; finally, influencers are brand ambassadors who represent companies by sharing photos and other content online.

Influencers come in all shapes and sizes, but you should know how to spot them. You can find out which kind of influencer you are looking at by their follower count and engagement rate.

4 Most Common Types Of Influencers are Out there!

Nano Influencers:

Social media users with 1,000 – 10,000 followers.


Social media users with 10,000 – 100,000 followers.

Macro Influencers:

Social media users with 100k – 1M followers

Mega Influencers:

Social media users with over 1 million followers

Nano Influencers

Nano-influencers are the smallest influencers, with between 1,000 and 10,000 followers. They’re usually bloggers or Instagrammers who have built their following by posting content that resonates with their audience. Nano-influencers can be micro or macro influencers (see below).


Micro-influencers are more likely to build a personal connection with their audience, which is vital when trying to get your target customer’s attention. They also engage with their audience more frequently and engage in conversations beyond the typical “like” or share buttons on Facebook or Instagram.

Micro-influencers have a smaller audience, but they can be more effective than larger-scale accounts because they can connect with people individually through unique content creation and engagement opportunities like live broadcasts or Q&As (questions and answers). This small size allows micro-influencers posts to stand out as fresh content from an individual perspective—making them seem more authentic!

Macro influencers:

Macro influencers are one step up from micro-influencers. You might be wondering if there’s a difference between micro and macro influencers. After all, both terms refer to someone with a large following on social media like Instagram or Twitter. But the difference lies in how many followers an individual has.

Mega influencers

Mega-influencers are the biggest group of influencers having over one million followers. Mega Influencers have millions of followers but can still be considered influential if they have engaged audiences and high levels of interaction.

Micro-influencer is one step up from regular user—they have fewer than one million followers on their respective platforms. A macro influencer has more than 1 million followers and is often paid for their posts too! They also tend to be celebrities or high-level public figures (or both). Lastly, since they have many followers, many people will likely see their content when scrolling through social media feeds because they’re posting new content regularly.

Influencer’s Audience Size

The size of an influencer’s audience (followers) is one of many factors determining their influence. It’s also important to pay attention to other factors, like whether their audience is genuinely engaged with an influencer.

The size of the audience doesn’t matters when it comes to the quality of the engagement. If you have a large audience but less engagement, you will need help with growth and ROI because people need to come back for more content from you. But if you do something interesting, create high-quality content that appeals directly to your followers’ interests and values. There’s no reason those people won’t repeatedly return and tell their friends about what they’ve seen on Twitter or Facebook!

The fact that you may already have a grasp on this concept is still on us. But bear with us for a second – some new developments in influencer marketing make this an exciting time to define and discuss influencers.

We’re going to talk about two types of influencers: one who sells products and services (think beauty vloggers, YouTube stars, or bloggers) and another who creates content to drive traffic back to their website (consider Instagrammers and Pinterest users).

Let’s start with the basics – what is an influencer?

Let’s start with the basics – what is an influencer? An influencer has built a reputation by doing and sharing things online. They have access to a large audience and can persuade others with their authenticity and reach. Influencers usually share their expertise on topics they are knowledgeable or passionate about.

Influencers are experts in their field, so they know how to get people interested in whatever they’re talking about. They often make videos (or live streams) where they talk about their personal experience with whatever product or service they want to sell!

Several types of influencers include celebrities, micro-influencers, content creators, and brand ambassadors.

There are several types of influencers, including celebrities and micro-influencers. Micro-influencers have a smaller audience than celebrities. Still, they are more likely to be authentic with their followers because they need access to as many resources or opportunities to reach out to larger audiences.

Content creators create content relevant to their audience, which is why they’re the most popular type among businesses today—they’re able to attract tons of followers interested in similar topics!

Brand ambassadors represent your brand by sharing it on social media platforms such as Instagram or Twitter; this type can also be used if you want someone else who already has an established online presence to run something like a contest or giveaway promotion (i love giveaways).

This has helped clarify what influencer is best for your brand or business. Regardless of their size, we believe all influencers can impact your company’s marketing strategy and goals by building relationships with their followers. The key is to find the right fit between the size of your audience and how they interact with each other—and then stick with it!

It can be hard to know where to begin with influencer marketing, but we hope this article has given you a good idea of what influencers are and how they work. Our information is based on research, experience, and conversations with experts in the field. But don’t let us steer you too much! The best way forward is by keeping an open mind and researching who might be appropriate for your campaign.

A hand-picked list of the best influencers in India.

Vlogs Influencers

Gaming Influencers

Tech Influencers

Fashion Influencers

Beauty Influencers

Fitness Influencers

Health Influencers

Travel Influencers

Foodie Influencers

Motivational Influencers

Educational Influencers