As an Influencer Marketing agency, InfluencerHai.com specializes in crafting effective campaigns that generate awareness and drive sales for brands. This case study will showcase our successful campaign with Carlton London, featuring Instagram influencer Shivanshi.
Challenge:
Carlton London, a renowned fashion brand, approached us to create an engaging ad campaign for their store in Ambience Mall, Gurgaon. The campaign’s primary objective was to promote the store and showcase its latest collection of products. The brand wanted to leverage the power of social media influencers to create buzz around its store and attract footfall.
Solution:
After analyzing the requirements and understanding the brand’s target audience, we collaborated with Instagram influencer Shivanshi. Shivanshi’s profile aligned well with the brand’s aesthetic, and her follower base consisted of young and trendy individuals interested in fashion and lifestyle.
We formulated a strategy to create a video campaign featuring Shivanshi visiting the Carlton London store in Ambience Mall, Gurgaon. The video would showcase Shivanshi promoting the store and highlighting the latest collection of products one by one while mentioning their prices in captions.
Execution:
Our team collaborated with Shivanshi to create an engaging script highlighting the brand’s key features and products. We gave her creative direction and shot the entire video inside the Carlton London store in Ambience Mall, Gurgaon.
Shivanshi appealingly showcased the products, highlighting their unique features and benefits. She also provided a personal touch to the video by sharing her experience of shopping at the Carlton London store and how she enjoyed the shopping experience.
Considering the audience’s short attention span, the video was edited into a 30-second reel format. The video was then shared on Shivanshi’s Instagram profile, along with relevant hashtags and tags to reach a broader audience.
Results:
The campaign generated impressive results, with the video receiving over 100k+ views and 4.5k likes within the first week of its launch. The campaign created a buzz around the Carlton London store in Ambience Mall, Gurgaon, and attracted many footfalls. The brand received positive feedback from customers who visited the store after seeing the campaign.
Conclusion:
Our campaign with Carlton London featuring Instagram influencer Shivanshi was a huge success. The video generated significant engagement on social media, attracting many potential customers to the brand’s store. At InfluencerHai.com, we are committed to creating effective campaigns that help brands achieve their marketing objectives and drive sales.
