Starting an influencer marketing agency in India can be a lucrative business opportunity but requires careful planning and execution. Here's a step-by-step guide on...
These guidelines aim to prevent Influencers from misleading their audiences when endorsing products or services and ensure compliance with the Consumer Protection Act.
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Learn about the world of social media influencers in Goa through interviews with industry experts and successful influencers. Discover how influencers navigate the market,...
The Department of Consumer Affairs has recently announced that the government is issuing guidelines for influencers who promote health and wellness products and services....
The growing backlash against superficial influencer marketing and its culture of excessive consumption is gaining momentum. How can brands and retailers safeguard themselves from...
User-generated content is content that neither website nor the company, but users or creators create for themselves. The term refers to virtual content used...