Google has been investing in various aspects of the gaming industry for a long time, helping developers create and distribute gaming apps on Google Play and Google Play Games. About two years ago, Google even introduced Stadia, a gaming streaming service that can play all games in one place with any device.
The cloud streaming technology developed for this purpose offers immersive gameplay on a large scale. Because, unlike Twitch, used for live streaming of gaming, Stadia wanted to be more comprehensive and appeal to significantly more people. The cloud-based platform allows playing any AAA games directly from the current device used to access Stadia. Creators of gaming videos also reach viewers worldwide on Google’s streaming platform YouTube through videos, live streaming, and shorts.
Google discontinues Stadia 2023
However, Stadia’s promising approach has not gained the expected appeal. Therefore, the search engine company will discontinue the streaming service.
Gamers can still access their game library until January 18, 2023, to complete the final gaming sessions.
Google also refunds all customers their money; it applies to all Stadia hardware purchased through the Google Store and all games and additional content purchased. The search engine company expects most refunds to be completed by mid-January 2023.
This Immersive technology uses for YouTube and Co. The underlying technology platform that powers Stadia has proven itself on a large scale and goes beyond gaming. Google, therefore, wants to use this technology for YouTube, Google Play, and augmented reality projects, such as AR glasses. Another way to recoup the investments could be to license the technology.
As The Verge reports, the end of the Google gaming streaming service was already looming when Logitech announced a new cloud gaming handheld, and Stadia was not there. In addition, there were rumors of the discontinuation of Stadia as early as 2021. The low success is that they published fewer games on the platform.