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Content is Key: How Influencer Marketing Boosts E-commerce Success

Discover how influencer marketing has become the top choice for brands during the pandemic. We offer influencer marketing services in major Indian cities.

As the pandemic hit the world, everything came to a standstill. Businesses were forced to move online as consumers stayed home to stay safe. E-commerce became the only shopping source, and the need for effective online marketing strategies skyrocketed. This led to the rise of influencer marketing, which has quickly become the top choice of brands for advertising. 

As an influencer marketing agency in India, we at InfluencerHai have been at the forefront of this trend, providing influencer marketing services across Indian cities like Delhi, Noida, Gurgaon, Bangalore, Pune, Kolkata, and many more.

Marketing During the Pandemic: The Evolution of Trends

The pandemic brought about a significant shift in marketing trends over the last three years. As consumers were confined to their homes during the lockdown period, e-commerce emerged as the go-to option for businesses. Traditional marketing avenues became obsolete, and online platforms became the only means to reach consumers. This transition revitalized many struggling companies, giving them a new lease on life.

Reviving E-commerce: The Role of Influencer Marketing

While e-commerce enjoyed an initial boom, it faced a setback as consumers in tier-3 and four cities found it to be a frustrating experience. As offline stores made a comeback, consumers preferred to make purchases in person, enabling them to judge the product before buying. To revive e-commerce, the industry had to provide the same in-person experience online. This is where influencers come in, bridging the gap between brands and consumers.

The Power of Influencer Marketing: Relatable and Trustworthy

Influencer marketing has become a game-changer in the marketing industry because influencers differ from celebrities. They are relatable and approachable, and not just a face representing a brand. Influencers provide product reviews, paid and affiliate partnerships, and receive gifts from brands they promote. The most important aspect of influencer marketing is that influencers are also product consumers, making them more relatable and trustworthy to the average person.

The Rise of Influencer Marketing: Cost-Effective and Genuine

Influencer marketing has taken the online marketing world by storm since the pandemic. Influencers have now taken over the space that well-established advertising agencies and production houses once dominated.

Even though influencer marketing is a relatively new phenomenon, it has become the top choice of brands when it comes to advertising. Influencers can produce the same results at a fraction of the cost compared to advertising with celebrities and spending a separate budget on production. Their connection with their audience sets them apart in terms of marketing.

The Growing Success of Influencer Marketing

The influencer marketing industry may be relatively new, but it is pretty successful. It is currently projected to grow at a rate of CAGR 25%, with the influencer marketing segment tripling from $120 million to $350 million in the next five years. 

As most content on social media platforms now comes from influencers, several platforms have changed to cater to them and their audiences.

The Importance of Good Content

Marketing a product involves creating 360-degree content around it. High-quality product images and videos are more attractive than a display case in a retail store. While brand content is an excellent way to showcase the product, more is needed to convince the consumer.

The modern consumer does their due diligence before making a purchase. They rely on their analysis and judgment, and product reviews play a significant role in their decision-making process.

The Benefits of Influencer Marketing

Influencer marketing is the most effective way to market a product because it is both an ad and a genuine product review. Creating good content is no longer a costly affair, and influencers have been able to create content on par with production houses, becoming the top choice of brands. Influencer marketing is relatable and trustworthy to the average consumer, making it the better marketing choice.

The Future of Influencer Marketing

In the coming years, influencer marketing will drive the growth of e-commerce and vice versa. The two-pronged benefit of content produced by influencer marketing means it is the better marketing choice. As influencers continue to dominate social media platforms, the industry is set to grow even further.


Influencer marketing has changed the game for businesses, especially during the pandemic. With the growing popularity of social media and the rise of influencers, brands have found a cost-effective way to connect with their target audience. 

As the industry proliferates, brands must partner with a reliable influencer marketing agency like InfluencerHai to make the most of this trend. We provide services across all major Indian cities and help brands reach their target audience through impactful influencer collaborations.

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