Twitch is a social video platform that allows millions of people to interact, connect and share content. Twitch has become extremely popular among gamers and streamers alike. There are now over 15 million active monthly users on Twitch who watch over 4 billion streams monthly. As an example of how powerful influencer marketing on Twitch can be, let’s look at what Dr. Disrespect did in 2016:
The campaign generated over 3.2 million views and increased chat activity by over 4800%. The streamer Dr. Disrespect is the perfect example of how brands can leverage influencers to get their message out to the right audience. Dr. Disrespect has a large following, so viewers tune in when they see he is going live.”
Twitch is a social video platform.
Twitch is a social video platform that allows millions of people to interact, connect and share content. The service offers live streaming of gaming and esports, and original content from professional gamers.
- Gaming and Esports: Millions of users worldwide use Twitch to follow their favorite games in competitive leagues or watch them play on stream for fun. More than 50% of the site’s audience are gamers!
- Social Networking: You can use Twitch to connect with friends who enjoy watching videos online by joining one of its communities, such as Reddit. It allows users to share ideas about the best ways to play certain games; discuss strategies. Find out what others think about specific items, etc., which helps ensure everyone gets involved no matter where they live!
The Streamers
Twitch is a live-streaming platform for video games. You can watch streams of anyone playing any game from their home or anywhere else in the world.
Twitch users (“the streamers”) can broadcast their video game sessions live, with real-time interaction with the audience via a built-in chat room. Viewers can also subscribe to streamers and get notifications when they go live if you want more information on how this works.
Streamers on Twitch are growing at about 40% per month.
The number of active streamers on Twitch is growing at about 40% per month. Each streamer’s average number of viewers has grown from 1,000 to 2,000 since August 2016. The growth rate is also in the thousands: it’s been estimated that there are now between 40,000 and 50,000 active broadcasters on Twitch today—a figure that’s expected to reach 100 million by 2022 (although only around half will be considered “active”).
However, it would help if you remembered that there’s no guarantee that any particular channel or content creator will continue to grow their audience over time. Some channels have seen their numbers shrink significantly after hitting insurmountable heights. In contrast, others have retained or even increased their subscriber base despite falling out of favor with some fans.
How powerful is influencer marketing on Twitch? Look at what Dr. Disrespect did in 2016.
As an example of how powerful influencer marketing on Twitch can be, let’s look at what Dr. Disrespect did in 2016.
Dr. Disrespect is a Twitch streamer with a large following. He started his career as a professional poker player and has since developed his brand through YouTube videos, podcasts, and live streams. In May 2016, he started streaming live video game sessions on Twitch, where he plays Fortnite (a famous battle royale game).
One day after starting his Fortnite stream, he noticed that people were watching who had never watched him before but were now watching him play Fortnite every day—and that these viewers weren’t just coming for quick glimpses; they were sticking around for hours at a time!
This was an incredible opportunity for Dr. Disrespect because it meant that other people wanted to see more of what he had to offer than just short clips from previous streams or videos he’d made—they wanted longer content from Dr. Disrespect himself!
The campaign generated over 3.2 million views and increased chat activity by over 4800%.
Dr. Disrespect is a Twitch streamer with over 1 million followers on his channel. He is also the perfect example of how brands can leverage influencers to reach the right audience.
The campaign was launched around January 2019 and saw huge success: over 3.2 million views were generated, and chat activity increased by 4800%.
Dr. Disrespect is the perfect example of how brands can leverage influencers to reach the right audience.
Dr. Disrespect is a popular streamer on Twitch, and he’s been featured by brands like McDonald’s and Rolls-Royce. He has a large following that tunes in when they see him going live—and one of the reasons why is because Dr. Disrespect is such an entertaining personality. If you’re looking to leverage influencers in your marketing efforts, consider following his example: find someone with a high engagement rate with their followers who gives off positive vibes during each broadcast session.
Dr. Disrespect has a large following.
Dr. Disrespect is a popular streamer on Twitch, and he’s known for his over-the-top personality. As you can imagine, this makes him an excellent choice for influencer marketing.
His audience tunes in when Dr. Disrespect goes live because they know they will get their dose of entertainment and social commentary (and maybe even some fun facts about himself). If you’re looking for someone who will entertain your viewers while promoting your brand or product, look no further than Dr. Disrespect!
Influencers as brand advocates are much more effective than brand advertising.
Influencer marketing is a powerful tool for brands to reach niche audiences. Brand advertising can be expensive, but influencers can get the same audience at much lower costs.
Influencers are more authentic than brands and, therefore, more trusted by consumers. They’re also perceived as experts on their particular topic, which makes them an ideal choice for driving brand awareness and loyalty among certain types of consumers (like gamers).
Conclusion
So, you’ve decided to try out Twitch influencer marketing. Congratulations! You have a unique opportunity to reach a vast audience and build your brand’s credibility with them. It will not be easy, but it can be done if you invest time and effort.
