At the beginning of the influencer marketing, the beauty influencer was active on youtube only. Today, beauty influencers are present on Instagram and many other social media networks.
Learn more about all the keys to capitalizing on social media effectively as a beauty brand.
Benefits of Influencer Marketing for a Beauty Brand
Those who have never seen an Instagram story or a youtube video from micro-influencers to get their objective opinion on various products should know that 42% of consumers have already purchased after an influencer post. The message from micro-influencers is perceived as more authentic by followers. Because their community size is smaller, micro-influencers are closer to them, and their content is more accurate.
In addition, there are many opportunities to collaborate with influencers to meet objectives:
- Increase Visibility
- Target Audience
- Increase Sales
- Get Insights From Social Media Accounts (Influencers’ Accounts)
Top 3 Social Media platforms to launch an influencer marketing ad campaign
To help you streamline your influencer marketing ad campaign, we advise you on the following top 3 social networks:
Instagram is the 2nd most successful social media platform, with 1.1 billion users in 2022. Brands have a wide variety of partnerships with nano-influencers and micro-influencers. These inspirational social media influencers know those aesthetics are essential to federate their following community, so they organize their post to highlight their collaboration and personal content.
Instagram is also an ideal social media platform to showcase unique branding, such as co-branding. The collaboration between two complementary brands with common values provides a peerless endowment in the market; influencers and followers love this type of operation.
For more details, brands can reach us for collaboration between brand and influencer marketing ad campaigns thoroughly. Our team is just one call away, and it doesn’t cost to have a good conversation.
Tiktok (For non-Indian-based ad campaigns)
Brands are approaching more to collaborate with beauty influencers on TikTok. TikTok is a short-form video social media platform with durations from 15 seconds to ten minutes, owned by ByteDance. Brands need to integrate this platform into their influencer marketing strategy. 57% of users are convinced to purchase through TikTok content. TikTok is the first short-form video social media platform whose popularity forced other social media giants such as Instagram, Facebook, and YouTube to create their version of short-form video social media platform.
TikTok offers many advantages for beauty brands planning influencer marketing strategies:
- Integrating TikTok into your influencer marketing strategy rejuvenates your marketing.
- Tiktok brings considerable visibility to your products.
- The TikTok virality of video is more decisive than combined Instagram reels and YT Shorts.
Influencers can present the novelty of your products in a tutorial combining transition effects and music, which allows you to show the effectiveness of your products through a short and attractive video.
Youtube, This video platform has 467 million active users in India. The USA has the 2nd largest user base with 247 million users. Youtube is a perfect platform to develop your fame. In fact, with an average time of more than 30 minutes per visit, the platform offers the possibility to express your narrative for several minutes to a large audience.
- Increase brand awareness
- Multiple ranges
- Social Commerce
For a beauty brand, tutorials and test videos are a must. It allows the product to show its texture, application, effect, etc. In addition, influencers give their opinions directly about their experience and thanks to the product link options in the description box. YouTube allows brands to increase their conversions.
Each social media platform featured above has the advantage of your influencer marketing strategy. The possibilities of collaboration with influencers are very-wide and leave room for creativity depending on selected social media platforms. Now you know how to capitalize on social media during several festivals, from Eid to Diwali to Christmas, and throughout the year.