Influencer marketing with email marketing is a great way to get your content in front of new audiences and build brand awareness. But you can also use this form of marketing as an extension of email marketing. One study found that 73% of marketers who used influencers as part of their email campaigns saw higher engagement rates than those who didn’t!
Start with your current customers.
You can use your existing customers as a starting point for influencer marketing.
What are the benefits?
- -They’re already familiar with your brand and see value in it. This means they’re likely to trust your endorsements, even if they’re not technically “real” influencers.
- -They’re more likely to remember who recommended what product or service, which is essential when trying to get someone else’s attention (more on this later).
How do I find them? Start by going through all the emails you get from people who have purchased something from you—you may discover new ones along the way! Once you’ve done this for about six months’ worth of campaigns, start looking at what kinds of things potential customers are buying from other companies that sell similar products or services as yours (eBay comes to mind).
If there’s no overlap in terms of audience size or geography between these two groups, but both offer similar products/services, then consider reaching out individually via email, asking if they’d be willing to help promote something new through social media channels like Facebook Groups, etc.
Make a wish list of people who you’d love to be talking about your brand.
- – Find influencers who are relevant to your brand.
- -Find influencers with relevant audiences.
- -Find people with an excellent reputation and social media following that you can work with, even if they still need to get a huge audience. This way, you can start building relationships with them today, so when the opportunity arises for them to talk about your brand in the future (hopefully), you already know how well-prepared they are!
- -Make sure that each of these individuals is engaging and interesting on their channels, too – make sure there aren’t any dead ends or boring posts like “here’s what I had for breakfast today” or “I’m taking my dog on a walk tomorrow at 9 am sharp! Come join us if you want some fun company :)”.
Research which social channels they use most often.
It’s important to know which social channels your influencers use most often. You can use a tool like SocialBlade to see what channels are popular with your influencers, but you’ll want to pay attention when they’re not using them as much.
For example, if an influencer posts only on Instagram and not Snapchat or Twitter, those channels may not be relevant for this specific post. It would help if you also researched how often each channel gets used by people of similar ages and demographics as yours (or even younger). This will help determine the best ways for you to reach out and connect with them through email marketing campaigns in the future!
Build relationships with these influencers and nurture them first on social media.
It’s essential to start your relationship with influencers on social media. Start by following the influencer you want to target, then like and comment on their posts and interact with them in the comments. Ask them questions about their interests and hobbies or ask for advice about your business.
You can also make a video with one of these influencers that will be shared across all their channels (if they have an online presence). This is another excellent way to cultivate relationships with an audience before asking them to promote something else!
Build trust with your influencers before asking them for anything in return.
- – Build trust with your influencers before asking them for anything in return.
- – To create a strong foundation for your relationships, ensure you build trust with everyone involved.
- – Getting to know each other as people and not just brands. You should also know how they operate outside of work, their interests, and what makes them tick.
How do they spend their time away from work? What are their hobbies, interests, and passions? Do they have kids or pets? Are there other things that might impact this person’s decision-making process regarding an offer from your company (e.g., family issues)? These details will help inform how you interact with others on social media platforms such as Instagram or Twitter, where comments may be publicly visible even after being deleted later (if necessary).
Use this information to make a plan to get your content in front of their followers.
Now that you have a good idea of influencer marketing and how it works, let’s discuss incorporating it into your email marketing strategy.
To begin with, make sure you have a plan. Don’t just go in blind; research the influencers and their followers to see how many people they reach and what kind of content they post.
Then create an email template for each type of campaign (e.g., product launch or customer loyalty program). Next up: don’t be afraid to ask for help! No one knows everything about email marketing—and even if they know everything about it, trying something new might be better than doing nothing! And finally: don’t fear failure; instead, embrace risk-taking as part of any successful business owner’s life cycle!
You can motivate yourself without being mean to yourself.
You can motivate yourself without being mean to yourself. We all have our methods for staying motivated, and we all know that it’s crucial for success in any area of life. But there’s a difference between motivation and being mean; the latter won’t get you anywhere! Motivation is about setting goals, then achieving them—and sometimes even surpassing them! It’s about making progress, not perfection; it’s about learning something new every day to keep growing (and hopefully make some money along the way).
Conclusion
We hope this article has insight into how you can use influencer marketing with email marketing. The key is ensuring that your content is relevant and entertaining but has a clear call to action. It’s also essential to be honest with yourself when creating content because there are no quick fixes in life, but if we all work hard enough on ourselves, our lives can be better than we ever imagined!
