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100+ Top Instagram Influencers You Need To Know Them in 2023

If you’re looking forward to starting your Instagram campaign, see if you can find top Instagram influencers for your business or brand. The Instagram Influencer marketing craze is real, and it’s growing. With this increase in influencers also comes the challenge of finding them.

Brands that used influencer marketing in 2022 claimed that the strategy generated the best return on investment. Businesses have had such great success with influencer marketing that 86% plan to keep spending in the trend at the same level or expand it in 2023.

However, the process may seem difficult if you’ve never worked with an influencer. Who would be the greatest spokesperson for your company?

We’ve compiled a list of the most well-known top Instagram influencers in each area below; click on one of the links to view the top influencers who can help you grow your company:

Top Food Influencers on Instagram

  1. Ashrod (103k followers)
  2. C.R Tan (59.2k followers)
  3. David Chang (1.7M followers)
  4. Dennis the Prescott (616k followers)
  5. Ida Frosk (225k followers)
  6. Jamie Oliver (9.2M followers)
  7. ladyironchef (584k followers)
  8. Lindsey Silverman Love (99.9k followers)
  9. Megan Gilmore (191k followers)
  10. Michaela Vais (1.2M followers)
  11. Minimalist Baker (2.1M followers)
  12. Molly Tavoletti (49.2k followers)
  13. Molly Yeh (810k followers)
  14. Nick N. (60.5k followers)
  15. Nicole Cogan (212k followers)
  16. Russ Crandall (39.1k followers)
  17. Thalia Ho (121k followers)
  18. The Pasta Queen (1.5M followers)
  19. Yumna Jawad (3.4M followers)

Top Travel Influencers on Instagram

  1. Andrew Evans (59.9k followers)
  2. Annette White (100k followers)
  3. Eric Stoen (330k followers)
  4. Fat Girls Traveling (55K followers)
  5. Jack Morris (2.6M followers)
  6. Kate McCulley (99k followers)
  7. Lauren Bullen (2.1M followers)
  8. Matthew Karsten (140k followers)
  9. Tara Milk Tea (1.3M followers)
  10. The Blonde Abroad (520k followers)
  11. The Bucket List Family (2.6M followers)
  12. The Planet D (203k followers)
  13. The Points Guy (668k followers)

Top Fashion & Style Influencers on Instagram

  1. Ada Oguntodu (65.1k followers)
  2. Aimee Song (6.5M followers)
  3. Alexa Chung (5.2M followers)
  4. Chiara Ferragni (27.2M followers)
  5. Danielle Bernstein (2.9M followers)
  6. Emma Hill (826k followers)
  7. Gabi Gregg (910k followers)
  8. Garance Doré (693k followers)
  9. Giovanna Engelbert (1.4M followers)
  10. Gregory DelliCarpini Jr. (141k followers)
  11. Ines de la Fressange (477k followers)
  12. Jenn Im (1.7M followers)
  13. Johnny Cirillo (719K followers)
  14. Julia Berolzheimer (1.3M followers)
  15. Madelynn Furlong (202k followers)
  16. Majawyh (382k followers)
  17. Mariano Di Vaio (6.8M followers)
  18. Nicolette Mason (216k followers)

Top Photography Influencers on Instagram

  1. Alyssa Rose (9.6k followers)
  2. Benjamin Lowy (218k followers)
  3. Donjay (106k followers)
  4. Dustin Giallanza (5.2k followers)
  5. Edith W. Young (24.9k followers)
  6. Gueorgui Pinkhassov (161k followers)
  7. İlhan Eroğlu (852k followers)
  8. Jack Harries (1.3M followers)
  9. Jeff Rose (80.1k followers)
  10. Jimmy Chin (3.2M followers)
  11. Lindsey Childs (31.4k followers)
  12. Michael Yamashita (1.8M followers)
  13. Paul Nicklen (7.3M followers)
  14. Pei Ketron (728k followers)
  15. Stacy Kranitz (101k followers)

Top Lifestyle Influencers on Instagram

  1. Jannid Olsson Delér (1.2 million followers)
  2. Oliver Proudlock (691k followers)
  3. Jeremy Jacobowitz (434k followers)
  4. Jay Caesar (327k followers)
  5. Jessie Chanes (329k followers)
  6. Laura Noltemeyer (251k followers)
  7. Adorian Deck (44.9k followers)
  8. Hind Deer (547k followers)
  9. Gloria Morales (146k followers)
  10. Kennedy Cymone (1.6M followers)
  11. Sydney Leroux Dwyer (1.1M followers)
  12. Joanna Stevens Gaines (13.6M followers)
  13. Lilly Singh (11.6M followers)
  14. Rosanna Pansino (4.4M followers)

Top Design Influencers on Instagram

    1. Ashley Stark Kenner (1.2M followers)
    2. Casa Chicks (275k followers)
    3. Grace Bonney (840k followers)
    4. Jenni Kayne (500k followers)
    5. Kasia Będzińska (218k followers)
    6. Mandi Gubler (207k followers)
    7. Marie Kondo (4M followers)
    8. Natalie Myers (51.6k followers)
    9. Niña Williams (196k followers)
    10. Paulina Jamborowicz (195k followers)
    11. Saudah Saleem (25.3k followers)
    12. Studio McGee (3.3M followers)
    13. Will Taylor (344k followers)

Top Beauty Influencers on Instagram

  1. Huda Kattan (50.5M followers)
  2. James Charles (22.9M followers)
  3. Jeffree Star (13.7M followers)
  4. Kandee Johnson (2M followers)
  5. Manny Gutierrez (4M followers)
  6. Michelle Phan (1.9M followers)
  7. Naomi Giannopoulos (6.2M followers)
  8. Samantha Ravndahl (2.1M followers)
  9. Shaaanxo (1.3M followers)
  10. Shayla Mitchell (2.9M followers)
  11. Wayne Goss (703k followers)
  12. Zoe Sugg (9.3M followers)

Sports & Fitness Influencers on Instagram

  1. Akin Akman (82.3k followers)
  2. Cassey Ho (2.3M followers)
  3. Eddie Hall (3.3M followers)
  4. Elisabeth Akinwale (113k followers)
  5. Hannah Bronfman (893k followers)
  6. Jen Selter (13.4M followers)
  7. Kayla Itsines (14.5M followers)
  8. Kenneth Gallarzo (331k followers)
  9. Laura Large (75k followers)
  10. Massy Arias (2.7M followers)
  11. Simeon Panda (8.1M followers)
  12. Sjana Elise Earp (1.4M followers)
  13. Ty Haney (92.6k followers)

Top Instagram influencers of all time

  1. Alexa Chung
  2. Chiara Ferragni
  3. David Chang
  4. Grace Bonney
  5. Huda Kattan
  6. Jack Morris and Lauren Bullen
  7. Jamie Oliver
  8. Jannid Olsson Delér
  9. Jimmy Chin
  10. Massy Arias
  11. Sjana Elise Earp
  12. The Bucket List Family
  13. Zoe Sugg

Alexa Chung

Alexa Chung, a model and fashion designer is well-known on Instagram for her classy yet adorable aesthetic and pictures. After her modeling career, she worked with numerous labels, like Madewell and Mulberry, to develop her line, establishing a reputation for herself in the fashion industry. She now posts creative and enjoyable photographs to her 5.2 million Instagram followers.

Chiara Ferragni

Italian fashion influencer Chiara Ferragni created her blog, ‘The Blonde Salad,’ to share advice, images, and clothing brands. Ferragni is one of the most influential persons of her generation. She was featured in Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year lists.

David Chang

David Chang, a prominent chef, is best known for his renowned restaurants and enthusiastic personality. The fact that Chang served as a judge on Top Chef and produced the Netflix series Ugly Delicious led to his enormous Instagram following. The majority of the videos on his account are mouthwatering culinary videos.

Grace Bonney

Grace Bonney, an influencer acknowledged by the New York Times, Forbes, and other major media for her influence on the creative community, is the author of the design blog Design*Sponge. 

Nearly a million users follow her account for its vibrant and dynamic feed, which reflects her beautiful yet approachable creative advice.

Huda Kattan

Huda Kattan’s Instagram, which started with makeup tutorials and reviews and evolved into a cosmetics business, took the beauty industry by storm. Huda’s company is currently valued at $1.2 billion, and she has 1.3 million Instagram followers. Her homepage is crammed with pictures and videos of her luxurious life.

Jack Morris and Lauren Bullen

The ideal jobs of travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea lust) are to visit some of the most stunning locations on earth and share their experiences online. With the same few filters and a focus on promoting the most eye-catching travel spots, they have developed a unique and recognized Instagram aesthetic that their combined 4.8 million Instagram followers adore.

Jamie Oliver

Jamie Oliver, a well-known chef, and restaurateur, are famous on Instagram for his approach and mouthwatering food. His page contains photographs of his family, his personal life, cuisine images, and recipes. One of the main reasons he has nearly seven million followers must be his love of delicious food and his sharing his cooking knowledge with others.

Jannid Olsson Delér

Known for posting pictures of her clothing, travels, and aspirational lifestyle, Jannid Olsson Delér is a lifestyle and fashion blogger. Her 1.2 million fans look to her for fashion and vacation ideas.

Jimmy Chin

Award-winning professional photographer Jimmy Chin takes intense pictures of climbing excursions and landscapes. His 3.2 million Instagram followers appreciate his talent, and he has received numerous honors for his work.

Massy Arias

Massy Arias, a personal trainer, is well-known for her fitness videos and active lifestyle. Her 2.6 million followers are encouraged by her feed to continue working out and never give up on their health. Arias has benefited from Instagram’s fitness trends by demonstrating to her followers that exercise can enhance all facets of your life.

Sjana Elise Earp

A lifestyle influencer named Sjana Elise Earp frequently posts gorgeous pictures from her travels on Instagram. She actively promotes yoga and healthy living to her 1.4 million followers and has become a supporter of the SWEAT workout regimen.

The Bucket List Family

The Gee family, also known as the Bucket List Family, takes their three children on international excursions while documenting their journeys on YouTube and Instagram. They communicate regularly and share photos and stories of their travels to far-off locales. Their 2.6 million followers embrace this nomadic way of life.

Zoe Sugg

With almost 10 million Instagram followers, fashion, beauty, and lifestyle blogger Zoe Sugg is well-known. She has also published best-selling books about the experiences of viral bloggers and has a hugely popular YouTube channel. Her Instagram feed primarily features food, selfies, her pug, and fashionable attire.

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