🧠 Case Study: How InfluencerHai Helped Meesho Boost App Downloads Through Micro-Influencer Marketing
Client: Meesho
Objective: Drive mobile app downloads and product engagement in Tier 2 & Tier 3 cities
Service Used: Micro & Nano Influencer Campaign + Regional Video Content Creation
Platform Focus: Instagram Reels, YouTube Shorts, WhatsApp Broadcast
Target Audience: Female users aged 18–35 in Hindi-speaking regions
Campaign Duration: 30 Days
Regions Covered: Bihar, Uttar Pradesh, Madhya Pradesh, Chhattisgarh
🎯 Campaign Goals
Meesho approached InfluencerHai with three specific goals:
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📲 Increase App Downloads across Hindi-speaking states.
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👩🎤 Leverage Micro-Influencers to promote women-centric fashion & home products.
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📈 Generate authentic content that could be reshared on Meesho’s own social media handles.
🧩 Influencer Strategy & Selection
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We identified 300+ nano and micro influencers (1K–100K followers) with 70% female engagement.
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Selection was based on:
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Content style (fashion, beauty, home hacks)
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Regional language fluency
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Audience authenticity (no fake followers)
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Each influencer received a personalized content brief, product samples, and download links with UTM tracking.
🎥 Content Execution Highlights
| Platform | Content Format | Total Content Pieces | Avg Views per Post |
|---|---|---|---|
| Reels + Stories | 800+ | 18,000+ | |
| YouTube Shorts | Short Video | 150+ | 23,000+ |
| UGC + Affiliate Links | Shared to 50K+ Lists | ~28% CTR |
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Influencers used a mix of Meesho haul videos, style tips, and product reviews.
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Regional language voiceovers boosted relatability.
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Each video included a CTA: “Download Meesho Now – Link in Bio!”
📊 Results & Performance Metrics
| Metric | Outcome |
|---|---|
| Total App Downloads (Tracked via UTM) | 67,000+ |
| Average Engagement Rate | 9.8% |
| Influencer Retention Rate (For Repeat Collabs) | 82% |
| Cost per Acquisition (CPA) | ₹12.36 |
| Most Engaging Region | Patna, Gwalior, and Varanasi |
⭐️ Client Testimonial
“We were amazed by the quality and scale of InfluencerHai’s execution. Their regional content strategy helped us go deeper into cities we hadn’t reached before.”
– Marketing Head, Meesho
🚀 Why It Worked
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📍 Local Language Creators = Higher trust and relatability
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📲 Micro-focused = Low CPA + strong engagement
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💬 Authentic content = Shares & reshares by users
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📈 Real-time analytics = Live tracking of app installs
📌 Final Takeaway
InfluencerHai’s hyperlocal influencer engine helped Meesho achieve real business outcomes at scale, with measurable impact and a replicable framework across other verticals.
Want similar results for your brand?
📞 Contact us today at www.influencerhai.com
