Finding the right influencer isn’t an easy task. Our top three tips will help you find your brand an Influencer. Think for a moment: Who do we trust, and from whom do we get tips when we decide to buy new products? That’s right; we ask friends, family, colleagues, and possibly acquaintances. If we fluctuate between several products, we usually seek advice from a credible person (word-of-mouth).
However, a company cannot rely only on this personal advice and tips. Influencers promote the products to encourage more consumers to purchase and inspire confidence in the brand.
What is an influencer?
Influencers, i.e., “influencers,” are public figures who have acquired fame through their content on social media. They’re either bloggers, Youtubers, experts, or celebrities from the entertainment sector.
More precisely, Since advertising started, companies have relied on well-known personalities for their campaigns because they inspire trust in the brand. They are simply brand ambassadors.
Influencers influence people (Followers) on social media, where we spend our time daily. In recent years, Youtubers, Instagrammers, and bloggers from various fields (gaming, beauty, fashion, lifestyle, food) reached similar commercial celebrity status.
Undoubtedly, the rush for predominantly young people in Influencer marketing is so high, while in the past, we’ve witnessed such a rush for film stars only. Why do the masses so insanely covet influencers? Because they influence people (unlike any Hollywood stars) can do.
Influencer hype provides opportunities to influence consumers. Ultimately, it would be best if you learned how to utilize them correctly; this is where influencer marketing comes into play.
Influencer Marketing: How it works?
Step #1: Research
You should know your target group if you collaborate with an influencer. Intensive research is therefore required here. Are you look looking for an authentic influencer for your company’s brand, product, and service?
First, evaluate the target group and find the potential influencer candidate like youtube and other social media channels. Brands should also keep an eye on the audience. Also, consider the influencer’s advertising campaign: Do their old campaigns look like for the competition, or are there any currently running?
Step 2#: Budget Planning
Brands planning for influencer marketing campaigns should also know that preparation alone can take several months and cost a lot of money. Influencer and marketing agency fees must be included before trials in the budget and planned. InfluencerHai is one of the best influencer marketing agencies in India, which provides all the necessary strategies to build cost-effective ad campaigns. We’ve 50k plus manually crafted database of Influencers pan India.
Before you collab with influencers, one important comes into mind: transparency! Be honest; with your brand and your future advertising partner. For example; “What do you expect?”, “Where do I want to go?”, “What do I want to achieve” with this ad campaign? It would help if you had the answer before the deal took place. It would help if you took care of all the necessary points to establish a relationship between the company and the influencer. InfluencerHai categorized all the influencer orders by their niche; brands don’t need to worry about the hurdle.
Step #3: The Campaign
The cooperation should be transparent on both sides before a plan before making an ad campaign. It must therefore be evident to the customer that this is not wrong product placement but a real campaign. Cooperation and transparency are vital to underline the credibility of the brand campaign. Otherwise, the brand and the influencer will run into the surreptitious advertising trap at full speed, ultimately damaging both sides’ reputations. Also, include your influencer as an advertising partner in the planning. No one knows their target group better than the influencer himself!
The relevance of Word of Mouth Marketing
Influencer marketing is nothing more than targeted word of mouth that can influence the followers(customers). The whole thing is called Word of Mouth Marketing (WoM Marketing), which describes the personal communication about a product between companies and future customers.
Word-of-mouth will influence positively if the advertised product matches the story; you present it to the consumer through your campaign. It ensures better engagement and higher purchasing power.
If influencer selection and the campaign is not convincing, word of mouth can quickly slip into the negative. In the worst case, potential customers distance themselves from influencers and your products.
Therefore, marketing measures should always match the product to generate recommendations and positive word of mouth.
Risks and side effects of influencer marketing
Both sides will win with a well-designed and exciting advertising campaign. However, also be aware that not every influencer in public opinion is considered necessary. Brand and should select influencers with exceptional care for an advertising campaign.
Summary: 10 steps to successful influencer marketing
- Clarify: What do I want to achieve? Who do I want to address? Which product should I advertise?
- Define & Select your target group!
- Select influencers according to the target group
- Select influencers through their paces (credibility, activities, etc.)
- Build a relationship with the influencer (e.g., via the social web)
- Once the basis for cooperation, make direct contact with the influencer
- Clear communication between both sides, openly expressing wishes
- Include the influencer’s ideas and suggestions in the campaign (appreciation of the partner), develop content ideas together and record them contractually
- Transparent communication between companies, influencers, and customers
- Start your campaign!
The Future of Influencer Marketing
The impact of influencers on the advertising industry will intensify in the coming years.
Influencer marketing has yet to establish itself in many countries’ markets. However, if you don’t want to miss the boat, you should jump on the bandwagon and consider how you can integrate influencer marketing into your strategy.