What is offline advertising?
Offline advertising is promotion outside the internet: outdoor hoardings and billboards, transit media, mall and retail branding, cinema, print, radio, and on-ground BTL activations and events.
Which offline advertising services does InfluencerHai offer?
Outdoor (OOH and DOOH), transit, mall and retail, cinema, print, radio, BTL activations and events or exhibitions, plus integrated offline and digital campaigns. Media is booked through media owners and qualified vendors.
What is the difference between OOH and DOOH?
OOH (out-of-home) usually means static printed formats such as hoardings and bus shelters that run one creative for a fixed period. DOOH (digital out-of-home) uses screens that can rotate creatives, schedule by time of day and sometimes provide proof-of-play reports.
Can you plan campaigns across multiple cities?
Yes. We plan single-city, multi-city, state, regional and pan-India campaigns, subject to verified inventory and vendor availability in each market.
Do you provide billboard and hoarding advertising?
Yes. We shortlist locations, coordinate booking with media owners, adapt artwork, manage printing and installation and share proof of display. We do not own hoarding structures.
Can you arrange bus, metro and airport advertising?
Yes, where the media owner and authority make inventory available. Routes, stations, formats and approvals vary by city.
Do you offer cinema advertising?
Yes, through available cinema and media partners. Screen selection, technical specs and rates depend on the cinema network.
Can you manage print and radio campaigns?
Yes. We plan publications and stations, prepare artwork and audio, schedule insertions and spots, and collect publication proofs or broadcast confirmations where available.
Do you provide BTL activations and event branding?
Yes: sampling, retail and mall activations, roadshows, demo booths, exhibition booths, signage and event branding, with scope defined per project.
How much does an offline advertising campaign cost?
There is no fixed price. Cost depends on city, location, format, size, duration, production, installation and vendor pricing. Share your brief and we will send an itemised plan based on current quotations.
Are production and installation charges included?
They are listed as separate lines in the proposal, alongside media rental, agency fee, permissions and GST, so nothing is hidden.
How do you verify campaign execution?
Depending on the format: booking confirmations, installation photos with location and date, publication copies, broadcast confirmations, proof-of-play reports for digital screens, activation photos and vendor completion reports. These prove delivery, not audience exposure or sales.
Can offline advertising be combined with influencer marketing?
Yes. A single campaign message can run across outdoor, creators, video, social and QR-linked landing pages, with each channel reported separately.
Do you handle permissions and media-owner coordination?
We coordinate with media owners and vendors and help with the approvals their formats need. Requirements depend on the location, format, property owner and local rules, and responsibilities are documented in the proposal.
How early should we plan a campaign?
Usually a few weeks ahead for outdoor and transit, and longer for peak seasons, large multi-city plans or events that need permissions. Earlier planning improves location choice.
Do you provide post-campaign reporting?
Yes: a consolidated report with execution evidence, dates, locations, budget reconciliation and any agreed performance information.
