Influencer marketing is a great way to increase sales around the season. Since lives have finally returned to normal after two years owing to the epidemic, businesses are anxiously anticipating solid sales during the holiday season.
Typically, shoppers indulge in a major buying binge throughout the holiday season. Digital platforms are essential for boosting sales and producing money due to the sharp increase in social media users. In light of this, brands must create marketing plans that reflect current social media trends.
Through user-generated content, influencer marketing provides brands with practical approaches to prioritize client engagement and retention (UGC). It makes sense that it is outpacing other online marketing techniques like affiliate marketing and paid commercials in terms of the fastest-growing marketing channel.
Influencer advertising in India is anticipated to reach USD 289.30 million by 2027, up 25–30% over the previous year’s brand spending on influencers.
Maximum Effect During the Holiday Season
One of the busiest times of the year for influencer marketers is during the holiday season when 93% of brand efforts attempt to offer festive-focused, clutter-free content. Christmas and New Year’s are excellent times for businesses to reach a wider audience because 48% of consumers are inclined to spend more over the holiday season.
Businesses want to get the most out of their followers’ engagement during holiday festivals. Additionally, influencers can help businesses increase sales by naturally generating buzz about their products and helping them stand out from the competition on social media sites like Instagram, Facebook, Twitter, and YouTube.
During the holiday season last year, HDFC Bank successfully used Instagram’s #AddAnAd influencer marketing campaign. Celebrity influencers such as R Madhavan, Ali Faizal, Radhika Apte, and Yami Gautam joined the bandwagon to share tips on using HDFC Bank’s “Festive Treats” to shop utilizing simple EMIs to buy their dream homes, cars, bikes, gadgets, etc. In just 48 hours, the well-received marketing effort generated 20 million impressions and more than 1 million interactions.
Increasing Sales and ROI by Using Influencer Marketing
The audience is persuaded to purchase things by the shoppable influencer content, which influences consumers’ buying intentions. About 49% of customers use social media influencer recommendations when making purchases.
Influencer marketing allows companies to raise conversion touchpoints, keep customers, and raise brand recognition.
Influencer-generated posts outperform branded posts, claiming 60% of marketers. Influencer marketing has an 11x better return on investment than other digital media tactics. Businesses have an average return on investment (ROI) of 650 percent—or $6.50—for every dollar they spend on influencer marketing. Since most influencers enjoy high credibility with their fans, they can convince them to believe in the brand.
More than 2 million content producers labor in India’s varied industries, allowing marketers to interact with consumers and quickly build a solid online presence.
As 61.2 percent of organizations understand the potential of influencer marketing and its capacity to onboard new customers, brands using influencer marketing tactics to generate leads report encouraging outcomes.
Now is the ideal time for businesses to use influencer marketing to expand their reach and income because holiday happiness makes people more responsive to messages.
With influencer marketing, businesses can increase client loyalty, raise brand awareness, and drive sales profitably.