Gadget and smartphone launches are one of the categories InfluencerHai knows best, and the OPPO Reno16 Series campaign is a strong example of what a focused gadget influencer marketing agency can deliver at scale. When OPPO needed influencer-led amplification for the Reno16 Series launch, we built and executed a 40+ creator strategy designed to bring the phone’s camera, design, and AI features to real audiences across India, not just through one big celebrity film, but through everyday creators people actually trust.
OPPO’s national Reno16 Series campaign, #LiveItYourWay, was already anchored by a big-budget celebrity film. What the brand needed alongside that was a ground-level layer of influencer content that felt personal and authentic, the kind of content that makes a national gadget launch feel relevant in real communities, not just on a cinema screen. This meant building a creator strategy that could scale across India while still feeling locally authentic wherever it landed.
As a gadget-focused influencer marketing agency, our approach was to move beyond a single hero campaign and instead build a distributed, multi-creator strategy. The core creative idea we developed was “Heritage Meets Innovation,” positioning the OPPO Reno16 Series not just as a flagship smartphone on paper, but as a phone that captures real, culturally rich Indian moments beautifully.
The strategy had three pillars:
The campaign came to life through a roster of 40+ creators across India, each bringing their own style while staying true to the “Heritage Meets Innovation” theme. Here is a closer look at a few of the standout creators from the campaign. @aarzoo_khan1266, a verified creator, opened the campaign with traditional Rajasthani styling paired with a flagship camera showcase, blending cultural authenticity with modern technology, and this reel went on to earn 748K views, 32.4K likes, and 333 comments.
Around the same time, @mamta_salvi_ posted a reel centered on the theme “Where Heritage Meets Innovation,” set in a rural, everyday environment and highlighting the 50MP camera and AI imaging capabilities, which brought in 303K views, 14.7K likes, and 148 comments.
The standout piece of the campaign came from @stylewithdeepti_, who blended lifestyle and fashion content with a practical food photography demo. This reel became the top performer of the entire campaign, reaching 1.3M views, 26K likes, and 274 comments.
@babu_genius_06 took a more direct approach, pairing confident, trend-forward positioning with a straightforward camera showcase, which delivered 1M views and 17.9K likes.
Rounding out the campaign, @smarty_kuri_ posted a direct feature demo introducing the OPPO Bubble camera design, earning 32K views, 956 likes, and 200 comments.
Smartphone and gadget launches are some of the most competitive categories in Indian influencer marketing, with new devices launching almost every month. What separates a campaign that gets lost in the noise from one that actually drives brand recall is a clear creative idea paired with the right creator mix, not just budget or reach. This campaign shows how a distributed, authenticity-first strategy can turn a national gadget launch into something that feels personal and relevant across the country.
This campaign is a clear example of how InfluencerHai plans, executes, and measures gadget-focused influencer marketing at scale across India. If you are launching a smartphone, gadget, or tech product and want a strategy built around real results, not just reach, get in touch with our team and we will build a campaign plan tailored to your brand.
