In October 2026, OPPO introduced the Find X10 series to India, with the launch on October 22. Around the launch, InfluencerHai executed a creator-led campaign set in Jaipur and Rajasthan. Instead of a spec-sheet pitch, two very different storytellers carried one message: the Triple 200MP Camera keeps every moment True to the Moment.
One was Deepak Chahar, an Indian international cricketer. The other was Ranveer Allahbadia, a lifestyle and podcast creator. This case study explains why we paired them, how each post worked, and what brand marketers can take from it.
The campaign promoted the OPPO Find X10 series using social media video content connected to Jaipur and Rajasthan. Rather than relying solely on conventional product promotion, the creative direction connected smartphone photography with travel, local culture, and memorable experiences.
The campaign messaging highlighted the Triple 200MP Camera claim and the tagline “True to the Moment,” giving the content a recognizable product focus across different creator-led stories.
Campaign highlights:
The campaign brought together product communication and creator storytelling to support several marketing objectives.
The campaign showcased the OPPO Find X10 series through creator-led video content. Featuring the product within engaging social media stories gave viewers an opportunity to discover the device in a context beyond a traditional advertisement.
Smartphone cameras are an important consideration for many consumers. The Triple 200MP Camera messaging provided a clear product feature around which the campaign could build its creative story.
By connecting the product with real-world settings, the content aimed to make smartphone photography relevant to everyday moments and travel experiences.
Jaipur’s architecture, local food, and cultural identity provided a recognizable setting for the campaign. Using regional references helped the content establish a connection with viewers familiar with Rajasthan while remaining relevant to broader audiences.
Social media campaigns can create opportunities for two-way communication. Questions about local food and travel preferences invite followers to participate in the conversation rather than simply watch a promotional video.
Creator-led performance marketing combines authentic content with measurable campaign goals.Engaging videos help brands build awareness and support future paid promotions.
Track views, reach, engagement, clicks, and conversions to evaluate performance.
One notable aspect of the campaign was the use of creators with different public profiles and content styles.
Ranveer Allahbadia’s post is a light travel story set in Jaipur. The video shows him in a golden-hour setting, with old Jaipur architecture behind him. His caption says that exploring Jaipur and Rajasthan with the Oppo Find X10 series, and its Triple 200MP Camera, kept every moment True to the Moment.
The caption then asks a simple question: are you picking the best kachori in Jaipur, or the best dal baati? The question gives followers an easy reason to answer in the comments, and invites them to share their own favorite local dishes. The hashtags are #Rajasthan, #Jaipur, #OppoFindX10, #TrueToTheMoment and #beerbiceps.
Deepak Chahar’s post takes a quieter, more personal tone. His caption begins with playing cricket in the gullies and living the dream, and moves to the joy of sharing the game with the next generation of cricketers. Only then does it say the video was shot on the OPPO Find X10 Pro Max, with a Triple 200MP Camera and 4K Cine-Grade HDR Video.
The frame is a close, warm portrait of Chahar seated and holding a tennis ball. The hashtags are #OPPOFindX10, #TrueToTheMoment, #Jaipur and #Rajasthan. A cricket personality brings a different tone and a different audience view to the same product: a personal story first, with the camera as proof behind it.
The two posts share one product message. The Triple 200MP Camera claim and the True to the Moment tagline appear in both captions, tied to Jaipur and Rajasthan through the hashtags, the architecture and golden light in the video, and the local food in the caption.
This matters because camera claims are easier to believe when viewers see them in places and moments they recognize. Regional settings also make the content feel closer to the audience. If you plan content for several regions, our guide to regional influencer campaigns explains how to localize briefs, not just translate them.
Here is a snapshot of the Ranveer Allahbadia post, about seven days after publication:
| Metric | Reported figure |
| Views | 12.1 million |
| Likes | 29.3K |
| Comments | 106 |
Likes and comments are public counts from the post, checked on October 26, 2026. The view count is the figure reported by InfluencerHai for this post. These numbers are a snapshot of one post. They are not total campaign results, and the Deepak Chahar post and other campaign activity are not included.
To judge a campaign fully, look at views together with reach, engagement, shares, saves and any change in branded searches or traffic. Our guide to measure influencer campaign performance shows how to set up that kind of report.
This campaign shows how creator storytelling, careful planning and clear measurement work together. InfluencerHai supports brands across the whole process:
If you are planning a launch, a regional push or a celebrity and creator campaign, get in touch with our team to discuss your next campaign.
The OPPO Find X10 campaign in Jaipur and Rajasthan illustrates how creator-led storytelling can connect smartphone product messaging with local culture and everyday experiences. The reported Ranveer Allahbadia post combined a recognizable destination, camera-focused messaging, and a conversational prompt, while the wider campaign information also references Deepak Chahar.
For brands, the broader lesson is that influencer marketing involves more than selecting popular personalities. A well-planned campaign connects the right creators with a consistent message, relevant content, and measurable objectives.
InfluencerHai helps brands explore these opportunities through influencer marketing and related creative services, supporting campaigns designed to connect products with audiences through engaging digital storytelling.
Tell us your goal. Our team will build the right creator or celebrity plan for your brand.
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