Campaign Objective: The main objective of the Kesariya Farm influencer marketing campaign was to increase brand awareness and trust about the purity and health benefits of Kesariya Farm’s Vedic Cow Ghee.
The campaign aimed to leverage the audience reach and credibility of the influencer Hardeep from Veg Village Food, a popular YouTube channel focused on cooking and food-related content.
Campaign Strategy: The following strategies were implemented to achieve the campaign objective:
- Influencer Selection: Hardeep from Veg Village Food was chosen as the influencer for the campaign because of his expertise in cooking and food-related content, which aligns well with the campaign’s objective of promoting Kesariya Farm’s Vedic Cow Ghee as a healthy and pure cooking ingredient.
- Content Creation: Hardeep created a series of high-quality and engaging YouTube videos featuring Kesariya Farm’s Vedic Cow Ghee as the main ingredient in various recipes. The videos focused on the purity and health benefits of Ghee and how it can enhance the taste and nutritional value of the dishes.
- Promotional Activities: The videos were promoted through Hardeep’s YouTube channel and other social media platforms to reach a wider audience. The content was also optimized for search engines to increase visibility and reach among the target audience.
- Tracking and Analysis: The campaign was tracked and analyzed using various metrics such as views, engagement rate, reach, and conversions to measure the campaign’s effectiveness and make necessary adjustments for better results.
Campaign Results: The Kesariya Farm influencer marketing campaign with Hardeep from Veg Village Food was highly successful and achieved the following results:
- Increased Brand Awareness: The campaign helped increase brand awareness and visibility of Kesariya Farm’s Vedic Cow Ghee among the target audience.
- Improved Trust and Credibility: The campaign helped establish trust and credibility for the brand by leveraging the influencer’s expertise and reputation in the cooking and food-related niche.
- Enhanced Engagement: The videos created by Hardeep received high engagement rates and positive feedback from the audience, indicating a high level of interest and interest in the product.
- Increased Sales: The campaign increased sales for Kesariya Farm’s Vedic Cow Ghee due to improved brand awareness and trust.
Conclusion: The Kesariya Farm influencer marketing campaign with Hardeep from Veg Village Food was highly successful and helped increase brand awareness and trust for Kesariya Farm’s Vedic Cow Ghee.
Using an influencer with expertise and credibility in the cooking and food-related niche, combined with high-quality and engaging content, significantly improves brand engagement and sales. This campaign is an excellent example of the effectiveness of influencer marketing in promoting a brand and its products.