CRED Influencer Marketing Case Study: How InfluencerHai.com Helped Amplify the Brand

Introduction: The Power of Influencer Marketing in Fintech

The rise of fintech in India has opened new doors for customer engagement, especially among millennials and Gen Z users. With traditional banking systems being disrupted by digital platforms, the competition to capture attention and build trust is fierce. CRED, a Bangalore-based fintech startup that rewards credit card users for timely bill payments, knew early on that standing out required a mix of bold branding and strategic storytelling.

Influencer marketing became the key that unlocked CRED’s viral campaigns. But like every great brand, CRED needed the right influencer marketing partner—and that’s where InfluencerHai.com came in.

This case study explores how InfluencerHai.com, a leading influencer marketing agency, collaborated with CRED to craft a high-impact campaign that delivered measurable ROI and deep audience engagement.

Chapter 1: CRED’s Marketing Challenge

Despite strong brand awareness, CRED faced three major marketing hurdles:

1. Complex Product Messaging: The concept of rewarding users for credit card bill payments needed simplification.

2. Audience Segmentation: The product primarily targeted credit-worthy millennials—a niche but high-value demographic.

3. Platform Diversification: The brand needed to connect across platforms like Instagram, YouTube, Twitter, and LinkedIn with unique content formats.

CRED’s team recognized that generic campaigns wouldn’t work. The messaging had to feel personal, credible, and culturally relevant. Traditional digital ads couldn’t cut through the clutter. The solution? A robust influencer strategy.

Chapter 2: Why InfluencerHai.com Was the Chosen Agency

CRED partnered with InfluencerHai.com for several reasons:

• Vast Influencer Network: Over 100,000+ creators across niches like fintech, lifestyle, comedy, and finance.

• Deep Data Analytics: Real-time insights into engagement metrics, conversion rates, and audience personas.

• End-to-End Campaign Execution: From talent sourcing to content approval, monitoring, and reporting.

• Brand-Safe Content Production: Ensuring all posts aligned with CRED’s tone, compliance, and objectives.

With a team of experienced influencer marketing strategists and AI-powered campaign management tools, InfluencerHai.com was equipped to deliver a campaign that truly resonated.

Chapter 3: Setting Goals for the CRED Campaign

Before launching, InfluencerHai.com collaborated with CRED’s internal marketing team to outline the following goals:

• 📈 Increase App Downloads

• 📊 Drive First-Time Bill Payments

• 📣 Create Viral Buzz During IPL & Festive Season

• 👥 Grow Social Media Following Organically

• 💬 Educate Users on CRED’s Unique Rewards Model

These goals shaped the direction of content formats, influencer selection, and performance benchmarks.

Chapter 4: Influencer Selection Strategy

InfluencerHai.com used a three-tier selection strategy:

1. Macro Influencers (500K–2M followers)

• Purpose: High visibility and credibility

• Examples: Finance YouTubers, tech vloggers, Bollywood celebrities

• Platforms: YouTube & Instagram

2. Micro Influencers (10K–100K followers)

• Purpose: Better engagement and niche audience penetration

• Examples: Lifestyle bloggers, fintech Instagram pages, personal finance advisors

• Platforms: Instagram Reels, LinkedIn

3. Nano Influencers (<10K followers)

• Purpose: Hyper-local trust and cost-effective UGC

• Examples: Aspiring creators, regional influencers, student finance pages

• Platforms: WhatsApp Stories, X (formerly Twitter), Insta Stories

Geo-targeting, language preference, follower authenticity, and content quality were considered before finalizing influencers.

Chapter 5: Multi-Platform Strategy

YouTube Campaigns

InfluencerHai.com scripted finance-related challenges, tips, and collaborations where creators broke down how CRED works and why rewards matter.

• Top Creators Featured: Abhi & Niyu, Neha Nagar, Asset Yogi

• Campaign Titles: “What if paying bills earned you luxury trips?”

• CTR Achieved: 7.3% average on sponsored video CTAs

Instagram Reels & Stories

Short-form content focused on relatable moments—missing bill dates, juggling multiple cards, or “rewards unboxing.”

• Trending Hashtags: #PayKaroRewardLeLo #CREDPeChalo

• Avg Engagement Rate: 14%

• Top Influencers: Finance with Simran, Rachna Ranade

Twitter Threads & Spaces

For professionals and investors, curated threads explained CRED’s valuation, its model, and investor interest.

• Top Twitter Creators: Ankur Warikoo, Raj Shamani

• Avg Retweets Per Thread: 2,500+

• Hashtag Trend Duration: 12 hours on IPL Finals Night

LinkedIn Thought Leadership

Influencers posted thought pieces like “Why CRED is the future of loyalty” which spurred organic discussion.

Chapter 6: Content Strategy and Creative Execution

InfluencerHai.com’s creative team built content calendars, ensuring all influencer posts aligned with brand tonality and seasonal moments.

Content Buckets Used:

1. Educative: “How CRED saves you money every month”

2. Experiential: “Spent CRED Coins on this iPhone!”

3. Challenge-Based: “Can you pay all your bills in 1 minute?”

4. Behind-the-Scenes: “How CRED curates luxury experiences”

All content was A/B tested in small influencer groups before scaling to the macro audience.

Chapter 7: IPL 2024 Special Campaign Activation

During IPL, CRED and InfluencerHai.com co-launched the “Pay & Play” Challenge:

• 🏏 Users who paid bills could win match tickets

• 🧢 Influencers wore team jerseys and posted CRED payment videos

• 🎁 Lucky draw entries increased by 230%

This campaign went viral, leading to:

• 45M+ views in 2 weeks

• 12K+ UGC videos by non-partner creators

• #CREDPeChalo trended for 3 days straight

Chapter 8: Results and Performance Metrics

Here’s how the campaign delivered:

Bonus Impact: A huge uplift in Google search volume for “CRED App IPL Offer” and “CRED Rewards Explained.”

Chapter 9: Client Testimonial

Kunal Shah, Founder of CRED, remarked:

“We’ve always believed in bold storytelling. InfluencerHai.com didn’t just bring us creators—they brought ideas, execution, and real impact. They helped turn users into advocates.”

Chapter 10: What Made This Campaign Unique

• ✅ Cultural Relevance: Leveraging IPL, Diwali, and exam seasons

• ✅ Smart Influencer Mapping: Matching content styles with platform tone

• ✅ Tech-Driven Optimization: Real-time insights guided pivots

• ✅ Diverse Influencer Base: From Tier-1 cities to Tier-3 creators

• ✅ Education Through Entertainment (Edutainment): Made fintech fun

Chapter 11: Long-Term Brand Value Creation

Even after the campaign, the momentum continued:

• CRED’s app retained 60% of new users after 3 months

• YouTube video testimonials were repurposed into ads

• Influencers turned into brand ambassadors for future collaborations

• Brand perception as a “cool fintech brand” increased among Gen Z

Conclusion: The CRED x InfluencerHai.com Success Formula

CRED’s influencer campaign, powered by InfluencerHai.com, is a textbook example of how creative storytelling, the right influencers, and data-led strategies can elevate a brand. Whether you’re a fintech startup or an established brand, working with an experienced agency like InfluencerHai.com can bring life to your brand in the digital economy.

This case study proves that with the right partner, influencer marketing isn’t just about views—it’s about building community, driving action, and earning trust.

Looking for Similar Results?

If you’re a brand looking to run influencer campaigns that actually convert, InfluencerHai.com is your go-to solution. With thousands of successful campaigns and access to India’s top creators, they know how to turn your vision into viral.

👉 Visit InfluencerHai.com today and start your campaign with creators that deliver results.