Instagram is the most well-known social media platform for influencer marketing, but who’re the Highest Paid Instagram Influencers in 2022?
Women continue to dominate the leaderboard in 2022, making up a staggering 67% of the highest-paid Instagram influencers, up from 56% in 2021.
With Christiano Ronaldo and Lionel Messi placing first and third on the list, the sports niche dominates the top 3.
Influencers from Africa and Asia also experienced significant growth in representation, accounting for 26% of the 2022 rich list.
Kylie Jenner comes in second place this year, 2022, Kim Kardashian remained in sixth place, and Khloe Kardashian entered the top 10 for the first time in ninth place, replacing Justin Bieber, who held the position in 2021, and Kendall Jenner completed the quartet in tenth.
You can now discover how much your favorite Instagram stars make from their sponsored posts based on Hopper HQ internal data, agency rates, and available information.
To celebrate Hopper HQ’s introduction of scheduling for TikTok and Pinterest, look at the highest-paid TikTok creators and learn how much the most well-known Pinterest influencers make.
Instagram is a great way to follow your favorite celebrities and influencers, but it is also a great way to learn about the world. If you’re looking for someone with a lot of followers and money, look no further than these people on Instagram:
1. Cristiano Ronaldo
- 👥 572 million followers
- 💵 $2,397,000 per post
Cristiano Ronaldo is a Portuguese footballer. He plays for the Italian club Juventus and the Portugal national team. He’s among the best footballers of all time and has six Ballon d’Or awards (the most prestigious prize in international football).
He’s also been named FIFA Player of the Year three times by France Football magazine, winning it in 2008-09 and 2013-14 seasons. He has played with clubs such as Manchester United, Real Madrid, and Juventus since making his debut with Sporting CP at age 16; he left Old Trafford after nine years in 2009 after signing for Real Madrid, where he won La Liga twice (2011–12 season).
His Instagram account has 572 million followers, and he is the only Instagram user with a milestone of 572 million followers. If you wanted to get him on your own social media platform, there could be an opportunity available within this industry!
2. Kylie Jenner
- 👥 373 million followers
- 💵 $1,835,000 per post
Kylie Jenner is younger than Kardashian/Jenner clan, and she’s made a name for herself as an Instagram influencer. Her account has more than 373 million followers, which makes her one of the most successful Instagram influencers in business today and the 4th most followed Instagram user.
The 21-year-old model/actress regularly posts photos of herself with her clothes on—a style that may not be popular with some people but certainly makes money for her brand. She charges $1,835,000 per post! That’s pretty impressive, considering some other top earners charge up to $200k per post!
3. Lionel Messi
- 👥 381 million followers
- 💵 $1,777,000 per post
Lionel Messi is a professional soccer player. He’s one of the best soccer players in the world. Messi is the highest-paid athlete, followed by Cristiano Ronaldo in the world, with a net worth of $400 million.
His Instagram account has over 381 million followers, which ranks him 3rd most followed Instagram user. Messi is one of the most famous Instagram influencers in history. He has won 8 FIFA Ballon d’Or awards for his performances on the court and two Golden Boot trophies for being named top scorer at Euro 2020 and Copa America 2019, respectively.
Messi’s Instagram fees are $1,777,000 for every post he creates!
4. Selena Gomez
- 👥 359 million followers
- 💵 $1,735,000 per post
Selena Gomez is a singer, actress, and producer with over 359 million followers on Instagram, ranking 5th most followed person on Instagram. She was born in 1992, making her the youngest person on this list. In 2016, she announced that she would take a break from her career to focus on things like being a mother and philanthropist.
Her net worth is 300 million dollars! That’s more than Beyoncé ($280 million), Ariana Grande ($68 million), or Jennifer Lopez ($137 million) if you want to pay for one of her posts (which will probably cost you $1,735k).
5. Dwayne Johnson
- 👥 350 million followers
- 💵 $1,713,000 per post
Dwayne Johnson has over 350 million followers on Instagram, making him the sixth most followed person worldwide. Dwayne “The Rock” Johnson is an actor, producer, and professional wrestler. He’s known for his roles in such films as The Scorpion King (2002), The Game Plan (2007), and San Andreas (2015).
He was born in Hayward, California, and grew up in Hawaii before moving to Miami with his mother at age 8. He attended school there until it closed down due to Hurricane Andrew; he then went on to attend Charlotte High School before attending college at the University of Miami.
Rock wasn’t so much famous as an actor when he starred on television shows like Baywatch or Friends. Johnson got noticed by Hollywood executives after winning the WWF Intercontinental Championship twice between 1997-1999—this led them to hire him full-time as their focal point towards becoming one of wrestling’s biggest stars around today!
6. Kim Kardashian West
- 👥 334 million followers
- 💵 $1,689,000 per post
Kim Kardashian has over 334 million followers on Instagram, making Kardashian the eighth most-followed person in the world. Her posts are usually about fashion, beauty tips, and lifestyle advice for those who follow her closely enough.
Kim Kardashian West is a social media star and businesswoman who has amassed a net worth of $175 million. She is married to Kanye West, whom she met in 2008 while he was working on his first album at her father’s record label. In addition, Kim has four children (Khloé Kardashian West 2nd born daughter Kylie Jenner 3rd born daughter North West 4th born son Saint).
7. Ariana Grande
- 👥 341 million followers
- 💵 $1,687,000 per post
Ariana Grande has over 341 million followers on Instagram, making her the eighth most followed woman worldwide. According to Social Blade, she was in the top 10 most followed people on Instagram from 2018 to 2020.
Ariana Grande makes around $12 million per post on Instagram, far higher than any other influencer on our list of highest-paid Instagrammers making more than $3 million per post.
8. Beyoncé Knowles Carter
- 👥 284 million followers
- 💵 $1,393,000 per post
Beyoncé has over 284 million followers on Instagram, making her the 9th most followed musician, actress, and businesswoman worldwide.
She is known for her work in music but has also starred in several films, including “Dreamgirls” (2006), “Dangerously In Love” (2001), and “Cadillac Records” (2003).
9. Khloe Kardashian
- 👥 281 million followers
- 💵 $1,320,000 per post
Khloe Kardashian is an American reality television personality, socialite, actress, and model. She gained fame as a cast member of the reality television series Keeping Up with the Kardashians.
Khloe Kardashian has over 281 million followers on Instagram, making her the 10th most-followed television personality and model in the world, and she charges $1,320,000 for her posts.
10. Kendall Jenner
- 👥 237 million followers
- 💵 $1,290,000 per post
Kendall Jenner is a model, actress, and entrepreneur. She was born on June 1, 1995, to Kris and Caitlyn Jenner in Los Angeles, California. She has been modeling since she was ten years old.
She has over 237 million followers on Instagram and charges $1,290,000 per post ($1 million for ads).
Check Out the Complete list of the Highest Paid Instagram Influencers in Dec 2022.
|4||@kyliejenner||Kylie Jenner||373||United States|
|5||@selenagomez||Selena Gomez||359||United States|
|6||@therock||Dwayne Johnson||350||United States|
|7||@arianagrande||Ariana Grande||341||United States|
|8||@kimkardashian||Kim Kardashian||334||United States|
|10||@khloekardashian||Khloé Kardashian||281||United States|
|12||@kendalljenner||Kendall Jenner||264||United States|
|14||@natgeo||National Geographic||Yes||247||United States|
|15||@taylorswift||Taylor Swift||234||United States|
|16||@jlo||Jennifer Lopez||227||United States|
|18||@nickiminaj||Nicki Minaj||205||Trinidad and Tobago
|19||@kourtneykardash||Kourtney Kardashian||204||United States|
|20||@mileycyrus||Miley Cyrus||188||United States|
|22||@katyperry||Katy Perry||181||United States|
|24||@kevinhart4real||Kevin Hart||158||United States|
|25||@iamcardib||Cardi B||144||United States|
|26||@ddlovato||Demi Lovato||143||United States|
|28||@kingjames||LeBron James||137||United States|
|29||@realmadrid||Real Madrid CF||Yes||128||Spain|
|30||@theellenshow||Ellen DeGeneres||127||United States|
|32||@chrisbrownofficial||Chris Brown||125||United States|
|34||@billieeilish||Billie Eilish||107||United States|
|35||@championsleague||UEFA Champions League||Yes||100||Europe|
|37||@dualipa||Dua Lipa||87.4||United Kingdom|
|40||@vindiesel||Vin Diesel||84.4||United States|
|43||@snoopdogg||Snoop Dogg||78.1||United States|
|46||@gigihadid||Gigi Hadid||76.3||United States|
|47||@davidbeckham||David Beckham||75.9||United Kingdom|
|49||@victoriassecret||Victoria’s Secret||Yes||73.6||United States|
|50||@aliaabhatt||Alia Bhatt||73.1||United Kingdom
Here is the list of the highest-paid Instagram influencers in 2022. They’re all making big bucks by creating content for their followers and fans to enjoy, so if you want to make money from social media, follow these people!