Gearbest is an international e-commerce platform that specializes in consumer electronics, smart gadgets, and tech accessories. Known for its affordable pricing and wide product range, Gearbest primarily targets young tech-savvy consumers across North America, Europe, Asia, and emerging markets.
However, despite offering competitive pricing, Gearbest faced tough competition from Amazon, Banggood, and Aliexpress, which had stronger brand awareness and trust in Western markets.
To overcome these challenges, Gearbest launched a global influencer marketing campaign aimed at:
Increasing brand trust
Boosting traffic and conversion
Driving direct product sales
Engaging niche tech communities on YouTube and Instagram
Gearbest wanted to:
Increase brand visibility in key markets (US, UK, India, Germany, Russia)
Partner with tech YouTubers and Instagram influencers
Promote product categories like smartwatches, drones, earbuds, fitness bands, and smartphones
Drive affiliate-based conversions with tracked links and discount codes
Age Group: 18–40
Interests: Tech reviews, unboxings, DIY, gaming gear, mobile accessories
Platforms: YouTube, Instagram, Facebook (secondary), Twitter (for engagement)
Gearbest collaborated with mid-tier and micro-influencers known for:
High engagement (above 5%)
Niche authority (Tech/Gadgets/Unboxings)
English, Russian, Hindi, and Spanish language reach
YouTube for in-depth product reviews
Instagram for aesthetic product shots and story swipe-ups
Affiliate marketing dashboards for tracking sales and commissions
Giveaway collaborations to grow followers and engagement
Sent products like TWS earbuds, smartwatches, projectors, and vacuum robots to 100+ influencers globally.
Influencers reviewed and showcased the products in real-world settings.
Personalized discount codes were provided for each creator.
Influencers shared custom Gearbest affiliate links.
Commission-based incentives encouraged performance marketing.
Collaborations with Instagram carousel posts, YouTube Shorts, and Facebook gadget groups.
Some creators also ran Gearbest product giveaways, asking followers to like, share, and tag friends.
| Metric | Result Achieved |
|---|---|
| YouTube Views Generated | 18 Million+ across 3 months |
| Instagram Reach | 6 Million+ organic impressions |
| Affiliate Conversions | 21,000+ purchases |
| ROI | 4.3X (for every $1 spent, $4.30 earned) |
| Influencer Participation | 130+ influencers in 12 countries |
Techno Ruhez (India)
Platform: YouTube
Content: Smartwatch Review
Result: 650K+ views, 3.2K affiliate sales
Jeremy Judkins (US)
Platform: YouTube + Instagram
Content: Drone Unboxing & First Flight
Result: Viral short with 1.2M views
El Profe de Tecnología (Mexico)
Platform: YouTube
Language: Spanish
Result: Strong brand affinity in Latin America
Consumers are more likely to trust influencer reviews than ads. Gearbest used influencer credibility to enhance brand legitimacy, especially in markets where they were less known.
Small influencers with 50K–200K followers generated better engagement and more qualified traffic compared to mega influencers.
Influencers speaking in regional languages (Spanish, Hindi, Russian) drove localized conversions and repeat sales.
Custom promo codes helped track influencer-wise performance and triggered urgency in users to buy.
Product Delivery Delays: Some influencers received products late due to customs or courier issues.
Content Compliance: A few creators didn’t follow disclosure rules which led to issues on YouTube.
ROI Tracking: Initially, Gearbest lacked a streamlined tracking system across all platforms.
Switched to multi-country warehousing for faster shipping
Created a creator onboarding guideline with clear do’s and don’ts
Integrated UTM-based campaign tracking and affiliate dashboards
The campaign proved that authentic influencer voices can drive significant traction for tech e-commerce brands. Gearbest’s move toward community-driven marketing helped it:
Build recognition
Create buzz for new gadgets
Drive sales through trust
By optimizing its influencer pipeline, Gearbest created a repeatable model for launching future campaigns with better ROI.
In today’s digital-first world, influencer marketing has become one of the most powerful tools for brand building and customer engagement. But choosing the right platform and the right influencers can make all the difference. That’s where InfluencerHai comes in.
InfluencerHai is a next-gen influencer marketing platform that connects brands with top-tier content creators across India. Whether you’re a startup or a large enterprise, InfluencerHai helps you scale your campaigns, build authentic engagement, and grow your brand like never before.
Before diving into how InfluencerHai helps, let’s understand why influencer marketing is essential:
92% of consumers trust influencer recommendations over brand advertisements
Influencer content drives 11x more ROI than traditional digital ads
Social proof builds trust and encourages more purchase decisions
In short, influencers speak directly to your audience — and InfluencerHai ensures those voices work in your favor.
🛠️ Tech-powered platform for influencer discovery and campaign management
💡 Creative strategy support and ideation for every campaign
📊 Analytics dashboard with detailed reporting
🤝 End-to-end management — from influencer contracts to payments
🚀 Proven track record across industries
InfluencerHai is not just another influencer marketing platform — it’s your growth partner.
With the right strategy, the right influencers, and the right execution, you can:
Build brand authority
Engage target audiences authentically
Boost conversions with trust and credibility
Ready to grow your brand?
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