What is influencer marketing?
Using Influencer Marketing Platforms, brands form relationships with influencers with a large following and use them as brand ambassadors to increase brand awareness, advertising products, services, or even ideas.
The brand will expand when influencers promote brands because people (audience/followers) trust them more than some random stranger off the street. Influencers make a brand even more effective at spreading awareness about the brand product or service among followers who might need it.
Who is an influencer?
The word Influencer means influential. Influencers or social media influencers influence their followers and can reach many people through social media platforms like Instagram, Youtube, etc.
Such people are names Influencers and are very famous on social media through their creative or informative content.
Influencers are also famous as “Social Media Influencers.” A social media influencer is a user whose social media handle or account has a lot of followers. They build credibility based on their experience and knowledge in a particular niche or category.
Influencers’ audiences like the post or content they share; their content reaches more people. The brand uses such people to influence its audience (followers) with influencer recommendations.
Check out the list of 17 Best Influencer Marketing Platforms.
- Grynow Media
- Eleve Media
InfluencerHai, based in Noida, Delhi NCR, is India’s best influencer marketing agency<span data-preserver-spaces=”true”>. InfluencerHai creates targeted campaigns for Indian brands in various categories, including Vloggers, Gaming, Tech, Fashion, Beauty, Fitness, Health, Travel, Foodie, Motivational, and Educational Influencers.
This Influencer Marketing agency has a network of more than 50k influencers who create content in various languages, including Tamil, Hindi, Bengali, Telugu, and others.
The company provides content selection, influencer selection, delivery of the report, and analytics, which includes information such as reach, likes, shares, and engagement on the post. InfluencerHai.com offers influencer marketing on YouTube and Instagram to increase brand visibility.
Their Clients Include Zupee, Yelo, Meesho, Mounting Dream, Myteam11, Oneaxcess, Picsart, Vidlike, Wondershare, Wooly, Without-bg, Cryptohill, Deutsche Bank, Ekhelo, Gearbest, Iqoption, Hi Dictionary, Taxol, Videobuddy, Sports11, and Zorro. Read More
With more than 15000 influencers and artists, this company has a sizable influencer/creator base. If the brand partners with this company, all the major social media channels, including TikTok, YouTube, Instagram, Twitter, Snapchat, etc., are covered. Most influencers specialize in one area, such as gaming, fitness, career consulting, cosmetics, fashion, cuisine reviews, lifestyle, furnishings, etc.
The Grynow staff works hard to foster a positive relationship between the brand and influencers. Grynow guarantees a long-lasting working relationship between the two parties, and the influencers assist the brands in actually increasing their sales numbers. Grynow has been working in this industry last five years.
Plixxo influencer marketing network in India, launched by Priyanka Gill (the founder of POPxo), currently has over 26,000 influencers. The chance to sign up for paid campaigns established by the brands is available to Bloggers, Celebrities, Facebook influencers, Instagram influencers, Tiktok video creators, Twitterati, and YouTubers influencers.
Grin makes use of powerful marketing management tools. All of the users mentioned on Grin’s e-commerce sites are attracted to it, and it tracks down their social network accounts. It is a list of all the influencers who have previously utilized the brand’s products and their reviews of them.
5. OPA Influencer Marketing Platform
OPA influencer marketing Platform offers affordable prices and a network of over 50,000 influencers. OPA has assisted well-known companies in growing their top line by working with brands like BareAnatomy, BeardHood, CocoSoul, Godrej, Himalaya, Klairs, Lakme, Marico, Mittal Teas, Plum, Sugar Cosmetics, The Man Company, Wow, etc. Even though this Indian micro-influencer marketing platform is only a year old, some of the country’s leading brands have already benefited from its efforts.
Since its founding four years ago, Klear has collaborated with many prestigious global companies, including Adidas, Coca-Cola, Huawei, IBM, JP Morgan Chase, Kayak, Microsoft, Veritas, and many more. They serve both large giants looking to stay ahead of their rivals and small brands trying to establish a presence in the market.
Influencer.in an influencer marketing platform in India, they maintain a database of 25,000 bloggers, including YouTubers, Tiktokers, creators, and social media influencers. Reputable Indian and foreign companies like Axis Bank, Flipkart, Hike, Himalaya, Jaguar, Kalyan Jewellers, Livon, Nykaa, SHAREit, Snapdeal, Swiggy, Tata Cliq, etc. have benefited from their assistance in raising their game.
PulpKey has assisted numerous domestic and foreign companies, including Western Union, Zara, Amazon, Cure Fit, Hotstar, Mother Dairy, and Faasos, in boosting their profitability. Brands and influencers may work together to express their story thanks to this influencer marketing platform n India.
Bangalore, India’s silicon valley, is also home to this influencer marketing network. Winkl, an influencer marketing company, assists bloggers, YouTubers, influencers, and original content creators in developing their portfolios while showcasing their work to their peers and brands. Their marketing strategies have benefited many other Indian and foreign brands.
BrandMentions have examined client feedback and mentions for more than 10,000 quickly expanding businesses. Some of their content customers include eToro, iProspect, Aureon, and Tech hub. BrandMentions use this social media monitoring tool to locate influencers who can help them grow their business.
Eleve Media’s brand advocacy platform enables businesses to use the influence of word-of-mouth marketing and assists them in engaging with their specific customers. International brands with a very high reputation, like Bank of Baroda, Facebook, Paragon, Purple, Vivo, and many others, have trusted and benefited from their brand campaign techniques.
This international influencer marketing firm mainly looks into, adjusts, manages, and evaluates Instagram WOM (word of mouth) marketing campaigns for their client brands. This business is active in India, and many well-known brands have confidence in them.
This technology-based influencer marketing platform in India has created a highly data-driven methodology to evaluate the success of their campaigns.
The brand managers will have access to real-time reports on the influencers who are currently active and their contribution to brand promotion. With the help of this mechanism, brands can find influencers who are profitable for their particular line of work and those they would like to collaborate with in the future.
They will provide the brands with the Influencer’s contact details so they can work together to launch successful campaigns and promote new product lines.
The first product-based influencer marketing platform in Asia is this company. More than 29,000 influencers, 900 businesses, and agencies help them among the first influencer marketing platforms in India in this business.
This business was started in 2014 by Igor Vaks. Blogmint is a multinational corporation that serves brands in many countries, including India. Numerous companies, including Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren, have used their services. In 2021, they acquired $40 million from venture capitalists.
#Paid offers influencer marketing in the conventional sense. You can select the influencers you require from their researched profiles of the appropriate influencers for your brand. Brands must specify the objectives of their campaigns and the results they want, and the platform will take care of the rest. They have served premium companies like Coca-Cola, Starbucks, Ikea, Philips, and many more, and they are pleased with their decision.
Confluencr, based in Mumbai, creates targeted campaigns for Indian and international brands in eCommerce, healthcare, food and wellness, and education.
The platform has a network of more than 15000 influencers who create content in various languages, including Tamil, Hindi, Bengali, Telugu, and others.
The company provides content mapping, influencer selection, delivery, reporting, and analytics. The platform also organizes celebrity collaborations, connecting brands with actors, musicians, stand-up comedians, and other celebrities to reach a wider audience.
The company offers influencer marketing on YouTube and Instagram to increase brand visibility.
Their Clients include Kotak Mahindra Bank, Paytm, Vedix, Masai, WOW Skin Science, Pet Fed, Vedantu, Flipkart, Ola Foods, and Groww. Read More
In the coming years, influencer marketing will become one of the most effective methods of acquiring new customers. It is a good idea to start thinking about influencer marketing for your company/brand. Influencer marketing provides better results within a short period.