Food is more than just sustenance—it’s culture, entertainment, and a massive digital trend. From Instagram Reels featuring 15-minute recipes to YouTube videos exploring regional cuisine, food influencers have become the face of modern-day marketing for food, recipe, and kitchen brands.
As the creator economy grows, so does the impact of food bloggers, home chefs, nutritionists, and food stylists across digital platforms. Whether it’s a D2C snack brand, a cooking oil startup, or a kitchen appliance giant—brands are now betting big on influencer marketing to drive awareness and trust.
This is where InfluencerHai steps in as the Top Food & Recipe Creator Influencer Marketing Agency in India, delivering high-ROI influencer campaigns that blend creativity with performance for food and beverage brands.
Food content is visual, emotional, and shareable—making it a perfect fit for influencer-led storytelling. Here’s why influencer marketing is dominating the food and recipe segment:
Platforms like Instagram and YouTube thrive on visual storytelling. Food influencers bring recipes to life with drool-worthy visuals, ASMR cooking sounds, and engaging plating videos.
Home cooks and food creators are seen as trustworthy, relatable voices. Whether it’s reviewing a new sauce or using an organic brand, their opinion influences buying behavior.
Food influencers can reach diverse micro-niches: vegetarians, vegan eaters, home bakers, diet-conscious consumers, or regional cuisine lovers.
From tutorials, unboxings, taste tests, product demos, kitchen hacks to reels—there’s a broad creative scope.
Food content has a massive engagement rate due to its emotional and sensory connection with audiences.
We target highly searched SEO keywords to make sure our agency and your campaigns rank high on Google:
hire food bloggers in India
food content creator agency
best food influencers for brand promotion
collaborate with food influencers
influencer marketing for food startups
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These keywords are naturally integrated into our campaigns, blogs, and brand promotions to boost organic visibility.
InfluencerHai is India’s most trusted influencer marketing platform tailored for food and recipe brands. We connect brands with over 20,000+ food & beverage creators across platforms including:
YouTube
Threads
Short video platforms like Moj and Josh
We help restaurants, FMCG companies, food apps, cloud kitchens, and D2C food startups build scalable influencer marketing campaigns that drive tangible results.
We help you find the right creators—regional chefs, recipe vloggers, food stylists, bakers, and health food creators.
We assist in designing authentic, SEO-friendly, platform-specific content strategies that align with your brand.
Need crisp reels or recipe videos? Our creators handle everything from shooting, editing to voiceovers.
We manage the entire lifecycle: contract, brief, tracking, review, reporting.
Get access to real-time dashboards that track metrics like reach, views, engagement, clicks, and ROI.
We amplify top-performing content with budget-friendly ad spends to drive conversions.
FMCG food products (sauces, spices, ready-to-eat)
Organic and health food startups
Beverage companies (tea, coffee, protein shakes)
Recipe apps and meal planning tools
Cloud kitchens and home chefs
Vegan, gluten-free, and specialty diet brands
Kitchen appliance and cookware companies
We partner with some of the most influential Indian food creators across categories.
| Influencer Name | Platform | Niche | Followers |
|---|---|---|---|
| Kabita’s Kitchen | YouTube | Desi Home Recipes | 13M+ |
| Nisha Madhulika | YouTube | Vegetarian Cooking | 12M+ |
| Yaman Agarwal (CookingShooking) | YouTube | Fast Food & DIY | 10M+ |
| Sanjeev Kapoor | Instagram/YouTube | Celebrity Chef | 8M+ |
| Ranveer Brar | Instagram/YouTube | Premium Recipes | 7M+ |
| Chef Kunal Kapur | YouTube | Indian Food Explorer | 5M+ |
| Archana’s Kitchen | Blog/YouTube | Healthy Recipes | 3M+ |
| The Foodie Diaries | Gourmet Experiences | 1.2M+ | |
| Hebbars Kitchen | South Indian Cuisine | 6M+ | |
| Your Food Lab | YouTube | Fusion Street Food | 5.5M+ |
Note: Influencer collaborations depend on brand goals, availability, budget, and audience fit.
We onboarded 15 regional food creators to review an organic juice brand. The campaign generated 4.2M views and boosted product sales by 3x.
For a pan-India cloud kitchen launch, we partnered with 20 food influencers in Mumbai, Delhi, and Bangalore, achieving a 70% order increase via UGC-driven Instagram reels.
We helped a meal planning app go viral using storytelling by home chefs and nutritionists, with 50K+ app installs from influencer-led content.
✅ Largest Verified Creator Network in India
✅ Customized Food Campaigns for every brand need
✅ End-to-End Campaign Execution
✅ Regional & Multilingual Influencer Support
✅ Real-Time ROI Tracking
✅ SEO, YouTube & Insta Optimization Support
Product Review Reels & Shorts
Cook Along Recipes
Unboxing Experiences
BTS in the Kitchen
Taste Challenge Videos
Food Quiz and Games
Live Cooking Shows
Q1. How can I hire a food influencer for my brand in India?
Reach out to InfluencerHai, and we’ll connect you with the best-fit food creators in your niche and region.
Q2. Which platforms are best for food influencer marketing?
YouTube, Instagram, and Pinterest are top-performing platforms for food content in India.
Q3. What are the typical costs of food influencer marketing?
Prices vary depending on the influencer’s reach, content type, platform, and campaign scale. We provide flexible packages.
Q4. How long does a food influencer campaign take?
From onboarding to content publishing, the average campaign cycle is 2–3 weeks.
Q5. Is food influencer marketing suitable for startups?
Absolutely! We offer custom packages for food startups and D2C brands with tight budgets.
Whether you’re launching a new product, scaling your D2C food brand, or looking to boost your kitchen brand visibility—InfluencerHai is your go-to food influencer marketing partner.
📞 Contact Us: +91-8235932170
📩 Email: info@influencerhai.com
🌐 Website: www.influencerhai.com
InfluencerHai – Where Your Brand Meets India’s Tastemakers.