Recently, the term “Influencer Marketing” has gained popularity in digital marketing, and corporations are quickly catching on as well!
With many successful influencer campaigns developed over the past two to three years, many Indian companies are adopting this marketing technique in the same way that many western corporations do.
But first, let’s define “Influencer Marketing,” examine what an “Influencer” is, why it’s popular and successful, and identify the best influencer marketing platforms in India.
How Can It Benefit Your Brand From Influencer Marketing?
It is a concept that emerged due to businesses realizing their superiority over other types of marketing in terms of power, peer influence, and consumer recommendation.
Social media is very popular, and customers have flocked to it enormously. They are vocal about their opinions of brands and products on social media. Here is where marketers can take advantage of the realization that rumors spread by opinion leaders have greatly influenced people.
As a result, many brands have found the top influencers in their niches and connected with them to better connect with their consumers.
Once brands have identified influencers in their specific fields, it is crucial that they appropriately interact with them using a strategy that isn’t overtly promotional but still connects with consumers. Many firms are using different influencer marketing platforms in India to outsource this work.
The top 10 influencer marketing platforms in India are listed below:
We’ve crafted a database of over 50k Influencers to make it feasible for your brand to be visible across India in the digital space to foster growth and ensure brand success.
Confluencr is the top influencer marketing company in India, with a sizable influencer network of more than 15000 artists across all social media sites. Confluencr assists brands in achieving exponential development through influencer marketing with precise tactics, rigorous influencer curation, and customized reports and analytics.
Confluencr has altered influencer marketing strategies for more than 500 businesses by enabling brands to engage with influencers across numerous channels and foster beneficial collaborations. Among their customers include Kotak, Paytm, Carmesi, Groww, Kotak, and Mudrex, as well as Flipkart and Ola Foods.
They scale campaigns across various social media channels while considering the brand’s specific needs and assisting in getting companies in front of the correct audience through the appropriate Influencer. Check out their work by going here.
OPA is the latest marvel that has captivated digital brands. It has rapidly gained popularity with the lowest prices and the most incredible network of over 50,000 influencers in less than a year. OPA has revolutionized influencer marketing for companies like Lakme, Marico, Godrej, Wow, Plum, Sugar Cosmetics, The Man Company, and others.
Working with influencers on sites like Instagram, YouTube, blogs, Facebook, and Twitter, OPA specializes in activating thousands of macro and micro-influencers for the price of just one celebrity influencer. On their app, influencers can sign up to obtain invitation-only collaborations. They are the brains behind every other social media effort, and they approach their marketing like a grassroots, product-focused word-of-mouth movement. Please view some of their work at @opareviews.
With over 26,000 influencers, Plixxo is one of India’s largest influencer marketing networks. It was established by Priyanka Gill, the founder of POPxo, and serves both brands and influencers. For access to paid campaigns, bloggers, YouTubers, celebrities, Instagram influencers, and campus influencers can register on the site.
Through Plixxo, brands may ask thousands of influencers to participate in their marketing campaign. Plixxo, in short, makes managing influencer marketing for brands easier.
Plixxo is a platform that checks influencers’ profiles, reaches, and statistics. This demonstrates that they are legitimate influencers and that Plixxo is a valuable instrument for generating revenue that enables them to participate in sponsored marketing campaigns. Influencers can also use it to increase their audience through social media posts.
Plixxo makes it simple for marketers to find influencers and see their reach statistics. Additionally, it makes operating Influencer marketing simple and hassle-free and enables companies to initiate campaigns with a thousand influencers.
With a database of more than 25,000 social media bloggers and influencers, it aids in your search for the ideal Influencer for your brand. With “Influencer Discovery,” you may evaluate an influencer from a hawk’s eye perspective to see if they are a good fit for your brand.
Its official website also features a blog and organizes live campaigns, such as the eyebrow-raising “Would your dad do this too” and “Update Azhagi.” Hike, Himalaya, Axis Bank, Livon, Snapdeal, Kalyan Jewellers, Nykaa, SHAREit, and more companies are among Influencer.in’s patrons.
Brands and creators work together to tell tales on the Indian influencer marketing platform PulpKey. You can log in as a Brand/Agency or a Creator/Talent Manager here.
You must have at least 500 YouTube subscribers or 2,000 Instagram followers to sign in as a Creator or Talent Manager.
Additionally, PulpKey aims to address and resolve issues with influencer marketing campaigns and customer distrust of brands. Wego, HelloDhobi, Hypstar, Amazon, ZARA, Bombay Shaving Company, Happn, and many more are among their impressive list of well-known customers.
Bengaluru-based Winkl assists bloggers, influencers, and content producers in building their media kits to interact with businesses to pursue brand collaborations, show off their work to their peers and get feedback.
It aims to become the most popular influencer marketing platform in India and the go-to marketing channel for businesses to assist them in utilizing influencers’ ability to achieve their corporate objectives. Top customers include YGL and Flipkart.
Finding top influencers and websites to partner with can be done with the social media monitoring tool BrandMentions. You may use the platform to search for any brand, item, or term, and it displays a list of the top influencers across all social media platforms (Facebook, Twitter, Youtube, and more).
It’s crucial to understand your influencers and those of your competitors. They can be used in campaigns and your brand’s targeted influencer marketing techniques. You might outperform your competitors and connect with new people (get more website traffic, build brand awareness, increase sales, and many more). Techhub, Aureon, eToro, and other satisfied customers are just a few.
To deliver high-quality engagement for the brand, Eleve Media assists in developing brand campaign plans and supporting them with successful advocacy solutions. It carries out numerous tasks, such as locating the appropriate people based on geography, niche, reach, and other parameters.
It also allows the company to use content across channels, scale impact, evaluate and analyze campaigns effectively, and offer consultancy services.
Among the more than 25 other well-known brands that trust Eleve Media are behemoths like Amazon, Coca-Cola, Chevrolet, Lays, Citi Financials, Honda, Bacardi, Airtel, and Philips.
A global influencer marketing tool called StarNgage, also present in India, assists firms in evaluating, personalizing, controlling, and monitoring their Instagram word-of-mouth marketing campaigns.
By collaborating with Instagram influencers through StarNgage, marketers can draw in and keep customers by providing them with customized, helpful, and relevant visual experiences. To guarantee the effectiveness of Instagram ads, they also track, evaluate, and benchmark hundreds of Instagram profiles.
One of the favored and fastest-growing online client acquisition channels is predicted to be influencer marketing, which will eventually surpass organic search and email marketing. Additionally, it creates more natural channels for raising brand visibility and audience interaction.
In addition to using the top influencer marketing platforms in India, you need to take the following actions:
- Set objectives for your brand.
- Find influencers who are aesthetically and morally compatible with your brand.
- Give your influencers the creative space they need to incorporate your brand messaging into their material naturally.
- Budget wisely and keep your desired outcomes in mind.
- Maintain openness
- Analyze the effectiveness of your collaborations, then improvise and enhance.
Therefore, begin crafting your company’s plans for integrating influencers into your marketing strategies RIGHT AWAY so they can aid you in developing flourishing and long-lasting relationships among your target audiences.
Here are a few international influencer marketing companies that might assist you in connecting with a broader audience.